Metcash is the leading wholesaler/retailer of grocery, liquor and hardware packaged products supplying over 2500 independent retail outlets across Australia. ☛ My focus is to increase Metcash Personal Care Category market share and profitable sales by delivering the right product mix, and promotional activities to increase existing customer purchases and build new customers.☚ ➊ Build & manage profitable supplier partnerships and trading terms➋ Management of controlled brands sourced internationally ➌ Financial Control & Stock management via GMROI, aged inventory & stock turns➍ Delivering innovative marketing, promotions & special event advertising

Coprice is an animal nutrition/livestock feed division of Ricegrowers which provides nutritions feeds containing all the essential Protein, vitamins and minerals required for animal system functions. ☛I had full financial control of 8 Retail / Wholesale Key Accounts and Regions and was responsible for leading and improving the performance of my 3 Territory Managers implementing strategies which increased sales (GMROI) of our $45m Pet Specialty Category. A core focus of my role was to streamline the category range, pricing (COGS) and build innovative client and brand partnerships to create new markets and drive the sales of our Pet Specialty, Equine and Livestock products ☚ ➊ Streamlined category range by 56% to reduce COG’s & increase GMROI by 34.67%➋ Increased SKU distribution from 826 stores to 972➌ Lead initiative to create and launch an innovative new Sheep nutrition product➍ Increased category sales by 4% through targeted retail promotional programs➎ Realigned pricing strategy to generate $1.4m GMROI ➏ Increased sales by $700K at 2017 Combined Rural Traders National Conference

Parmalat, a dairy manufacturer, provides fresh milk, yoghurts, dairy desserts and cheese products for consumer purchase and consumption. ☛ Reported to Head of Independents & Emerging Channels, I was responsible for $65m Independents FMCG Channel.Driving product and marketing initiatives which increased the distribution from 1,200 stores to 1,346 stores and improved the channel/ category GMROI 24.6% I lead my team to achieve the below sales, performance and cost reduction targets 4 months ahead of forecast enabling us to generate an additional $39.3m revenue (through increased distribution, acquisitions and GMROI of 24.6% ☚ Key Results➊ Led $35m Parmalat’s Fonterra Yoghurts & Desserts acquisition & integration of Ski, Tamar Valley Yoghurts & Desserts➋ Delivered 1% growth FY result (UHT & Dairy Categories) within a declining channel of 3.9%➌ Increased the range of Parmalat Dairy Products sold across 1200 stores ➍ Back to School Consumer Promotion drove total yoghurt category from (-1.5%) decline to +2.6% growth➎ Negotiated 39 Cheese SKU's to be ranged in Metcash, transitioned from Direct Model to Distribution Warehouse & managed the Fonterra YDD transition $35m➏ Drove change to ordering process - improving inbound service from 95% to 98% and Forecast Accuracy to 96%➐ Increased revenue by $2.8m by bringing cheese management in-house from a Third-Party Broker

Metcash is the leading wholesaler/retailer of grocery, liquor and hardware packaged products supplying over 2500 independent retail outlets across Australia.★ National Senior Manager - Dairy ★ National Category Manager - Non Food ★ National Senior Buyer - General Merchandise☛ Reporting to Head of Merchandise, I was responsible for $258m Non-Perishable and $40m General Merchandise Categories, leading a category team.☚ ➊ Build & manage profitable supplier partnerships and trading terms➋ Management of controlled brands sourced internationally ➌ Financial Control & Stock management via GMROI, aged inventory & stock turns➍ Delivering innovative marketing, promotions & special event advertising

☛ Oversaw the GM department with three direct reports and established ranges of products for entire General Merchandise division based on specific strategic plans.☚ Responsibilities included: Supplier and overseas buying negotiations, financial planning, Category Management and focus on consumer led ranging, supported by layouts, advertising and promotions, in-depth Market analysis of consumer needs and latest trends, plus trading term negotiations. Key Results➊ Increased Gross Profit in General Merchandise by 14.3%➋ Launched Electronic phone cards and mobile phones which generated 12.4M➌ Developed category management principles which provided consumer led ranges➍ Increased GP by 14.3% and revenue by 12.9% MAT➎ Introduced overseas buying program with imports boosting category GP% overall by 12.14% and revenue by an additional 8.7M across 69 corporate stores.