Adam Atkinson Email and Phone Number

I’ve worked at the creative end of the bag and accessory sector for 30 years. Early career experience with Globe-Trotter, Radley, Nike and Puma led freelance and start my own brands. I specialise in bags, accessories, leather goods, travel goods, soft goods and sports product with expertise in design, product development, sourcing, project management and creative direction.Balancing creativity with commercial focus, and aided by an industry-wide contact list, I deliver… Show more I’ve worked at the creative end of the bag and accessory sector for 30 years. Early career experience with Globe-Trotter, Radley, Nike and Puma led freelance and start my own brands. I specialise in bags, accessories, leather goods, travel goods, soft goods and sports product with expertise in design, product development, sourcing, project management and creative direction.Balancing creativity with commercial focus, and aided by an industry-wide contact list, I deliver innovative, relevant and profitable product, on time and to brief. I work with all business sizes, from start-ups to global brands. For larger projects, I have a versatile network of creative talent to draw on.My Lake District studio is well equipped with a raw materials library, meeting and showroom space. Situated in Kendal we're close to the M6 motorway and on the main West Coast train line. View my work at aaba-design.co.uk Show less

Utility Archive joins the dots between modern lifestyle and outdoor activity. Balancing form and function, our understated aesthetic is underpinned by careful consideration to quality and sustainability, ergonomics and function, materials and colour. Well designed outdoor product that blends seamlessly with your everyday aesthetic and the outdoor environment.

Cherchbi is a British leather goods and accessories company. Inspired by Britain's creative and cultural heritage we craft modern designs in a robust, traditional quality.Our Herdwyck tweed and British leather bags and accessories are designed and entirely made in Britain. We use the best natural raw materials including a variety of English vegetable-tanned leathers, our own waterproof Herdwyck wool tweed, cotton canvas and solid brass hardware. All of these materials are developed… Show more Cherchbi is a British leather goods and accessories company. Inspired by Britain's creative and cultural heritage we craft modern designs in a robust, traditional quality.Our Herdwyck tweed and British leather bags and accessories are designed and entirely made in Britain. We use the best natural raw materials including a variety of English vegetable-tanned leathers, our own waterproof Herdwyck wool tweed, cotton canvas and solid brass hardware. All of these materials are developed locally by us and all are natural and sustainable.Cherchbi thrives on its fascination with Britain's design and manufacturing heritage, and reacts against the quality and environmental impact of mass production.Established by Adam Atkinson in 2007 the company began with an idea to make bags using wool from the ancient rare-breed Herdwick. The fleece is considered almost worthless and often burned, yet Herdwicks have a 1,000-year heritage and worthy reputation as Britain’s hardiest mountain sheep. After four years and nine weave trials this low value fleece was transformed into high quality cloth; Herdwyck No. 10, a new waterproof British tweed as robust as the Herdwick itself. Show less

ResponsibilitiesInnovation – Blue-sky project conception & innovation.Design – Rapid response design, reacting to emerging trends across 360° product categories.Trend-watch – Reporting global market & product trends. Project Management – Projects outside scope of International Business Units.AchievementsOki-Ni + Puma – Puma visits Saville Row. Classic footwear, apparel and accessory styles are reinterpreted with traditional tailoring fabrics and methods, offered… Show more ResponsibilitiesInnovation – Blue-sky project conception & innovation.Design – Rapid response design, reacting to emerging trends across 360° product categories.Trend-watch – Reporting global market & product trends. Project Management – Projects outside scope of International Business Units.AchievementsOki-Ni + Puma – Puma visits Saville Row. Classic footwear, apparel and accessory styles are reinterpreted with traditional tailoring fabrics and methods, offered bespoke and in very limited runs. Conceived and designed the Accessory range and the graphic identity for this collection.Marcel Wanders & Puma ‘Luxury Camping’ – Project Manager for Puma’s most audacious collaboration with a name designer. Complete responsibility for all aspects of product creation. SS07 Puma Travel Golf Bags – Designed the unique 48Hour concept for the Travel Golfer and the ‘lightest full size club bag on the market’, a functional 2kg club bag.Superstructure – Puma’s first global 360° product range for Footlocker, the world’s largest sports retailer and Puma’s #1 account. Designed & developed bags, headwear and accessories. Range ran for four seasons. Show less

ResponsibilitiesManaged EMEA Bags & Accessories product development (200 style range, 90 new developments per season) worth €82m in FY 2003. Responsibility for the total product creation process. Liaise with designers, merchandisers & sourcing managers relating to line construct, pricing, timeline, source plan. Manage and mentor 5 strong product development team.AchievementsEstablished the Product Development team at EMEA HQ, connecting design & merchandising with… Show more ResponsibilitiesManaged EMEA Bags & Accessories product development (200 style range, 90 new developments per season) worth €82m in FY 2003. Responsibility for the total product creation process. Liaise with designers, merchandisers & sourcing managers relating to line construct, pricing, timeline, source plan. Manage and mentor 5 strong product development team.AchievementsEstablished the Product Development team at EMEA HQ, connecting design & merchandising with production. Integrated new processes in existing calendar. Strategic plan to improve process, calendar and quality -13% fob reduction in SS05. Created raw material Library & Training Tool, arranged training workshops and innovated new raw materials & construction techniques. Verge & Transfer ranges, Nikes first ever Travel luggage collection. Bill Bowerman Award, World Cup 2002. Maxims Award, Manchester United launch 2003. Show less

Responsibilities Designed Mens and Homeware ranges for Radley, Hidesign and Tula. Negotiation of price, delivery & quality to targets. Concept & design of marketing material. Achievements Strategy to reposition Tula Travelgoods, doubled sales in SS99. Tula & Radley re-branding, development of related PoP material.

Range development and buying for Debenhams luggage concession and factory outlets. Product management of the Hedgren & Globe-Trotter brands in the UK.