Adam Augustyn Email and Phone Number

Co-led a pitch-winning, greenlit global redesign of Mastercard.com, unifying over 120 global sites into a single, AI-assisted, user intent-driven platform, unifying and enhancing B2C, B2B, and corporate user experiences.Led the creative vision for Mastercard.com, delivering an immersive, personalized user experience aligned with brand guidelines and business goalsPitched and secured concepts for digital features integrating AI, conversational UI, and AI-assisted navigation and search for Mastercard.comCollaborated with McCann and MRM teams to develop design templates and prototypes in Figma, ensuring high-quality deliverablesMentored UI/UX designers to create a tokenized digital design toolkit for Mastercard, including new visual components and typographic systemsPromoted user-centered design, accessibility, and inclusive practices, creating comprehensive wireframes, user flows, and high-fidelity prototypes for Mastercard.com

Created brand extensions for IBM’s Design Language and Carbon design system, maintaining brand consistency and building guidelines while updating design elements for modern relevanceDirected a cross-functional team to deliver IBM’s internal cloud campaign, utilizing innovative design principles to enhance engagement within the sales teamManaged the design and production of IBM’s 2019 Annual Report (print and digital site), ensuring high-quality output during a significant leadership transitionLed the design team for IBM’s COVID-19 response, rapidly developing remote sales communication tools to facilitate a seamless shift to remote workLed the creative direction for IBM’s Watson Health rebranding to Merative, developing a new brand vision, strategy, and comprehensive expression systemMentored and developed a team of creatives, fostering a collaborative environment and ensuring the delivery of top-quality design solutions for VSA’s clients and creative pitches

Assisted in the creation of various creative marketing solutions and events for clients including Synchrony Bank partnership with Marvel Studios, LOLA feminine care, Netflix Studios, and HBO Game of Thrones

Directed the creative vision for McDonald's digital ordering platforms, including Apple Store’s #1 Food & Drink app, in-restaurant digital kiosks, and online ordering.Aligned design concepts with business objectives, creating a global design system that aided adoption and improved user retention, opening doors to collaborate with client marketing and promotions teamsFacilitated stakeholder workshops at McDonald's HQ, establishing strategic digital vision and roles for the Global Digital Group.Grew a team of cross-functional visual, user-experience designers and technologists; utilizing Sketch, InVision, Framer, and XCode to design wireframes, scalable UI systems, and high-fidelity prototypes for global McDonald's markets.Developed and implemented a comprehensive design system, including modular components and a digital UI Kit, ensuring brand consistency across mobile apps, kiosks, and online platforms.Facilitated in-office qualitative and quantitative user testing for product features and protocols, including onboarding, ordering, and promotions; leveraging iteration in agile process to streamline usabilityMentored designers through a structured program, enhancing team skills in design trends, software, and technology industry practices.

Led Yahoo!'s first major rebrand, partnering with then CEO, Marissa Meyer, as well as the CMO and SVP of Brand, resulting in significant engagement post-launchOrganized and presented rebranding concepts to executive leadership, aligning new brand strategy with business objectivesDirected cross-functional teams, fostering collaboration between product design and marketing, enhancing brand cohesion and effectivenessManaged a multi-location photoshoot, providing compelling visual assets for the new brand identity and mobile productsDeveloped and launched the "30 Days of Change" campaign, generating significant online buzz and anticipation within the tech communityCreated comprehensive brand and style guides, ensuring consistent application of the new brand identity across all departments

Led the design and execution of new prepaid mobile brand identities for Virgin Mobile, enhancing brand visibility and market penetrationCollaborated with cross-functional teams and clients in brainstorming sessions, driving innovative design solutions for clients including Woolrich, Burton Snowboards, and Boston Children’s HospitalStrategized and executed naming, copywriting, competitor audits, and trend research to inform design concepts and client strategiesManaged multiple client projects independently from concept to presentation, ensuring timely and budget-conscious deliveryDeveloped an eco-friendly packaging design for Incase’s Apple-exclusive products, boosting market presence with sustainable materialsMentored junior designers and interns, fostering a collaborative and growth-oriented studio environment

Freelance Designer engaged by JDK to brand 2 new mobile brands for Virgin Mobile, as well as to complete a packaging overhaul for Belkin. Subsequently I was put on staff as a full-time senior designer.

Engaged by LIPPINCOTT (Senior Partner/Creative Director, Connie Birdsall) to create graphic assets for various clients including Samsung, Dell, WalMart, Sam's Club, Wells Fargo, Meredith, Chartis, Comcast Xfinity, etc.

Lead designer under the direction of Bill Hovard (Founder/Cretive Director) for WL2 STUDIOS to brand a personal health care line of products for Bath & Body Works.

Enlisted by Executive Creative Director, David Israel to creat brand identity and visual language concepts for various clients including AIGA NYC, American Express, AOL, Bayer, LG, LifeScan, Miller Brewing Co., Steiner & Associates, Saucony Shoes, Telefonica, etc. Also involved in generating presentations, product photography, product designs, and packaging mechanicals.

Conracted by Creative Director, Barry Deck to join a team of designers engaged in the global rebranding of Coca-Cola, including the identity of new Coke products. Created graphic elements used in the brand language. Helped unify the brands look and set guidelines for the language across various media. Assisted in creating presentations and mechanicals for the client.

Hired by Founder/Partner Gil Aviles and President, Glenn Carlin to manage the creative department for Point-Of-Purchase marketing firm. Teamed with marketing and R&D to develop creative in-store marketing solutions. Collaborated with other corporate design agencies to meet goals. Clients included Anheuser-Busch, Coors, Frito Lay, Gatorade, Glaceau, Hasbro, Lucas Films, Honeywell, PepsiCo., Terra Chips, Tervis Tumbler, etc. Designed stationery, advertisements, instructional materials, renderings, prototypes, production die lines and company website. Assigned tasks to freelance illustrators, 3D renderers, photographers. Set up and maintained all company computers and network.