Lead a dynamic, multi-national team of six communications professionals in the development and execution of strategic marketing and business communications across external and internal audiences to drive business growth and employee engagement for the $2 billion Industrial Solutions business, part of DuPont's $4.7 billion Electronics & Industrial business segment. Provide proactive communications counsel to global and functional leaders in key areas including branding, positioning, digital communications, employee-value proposition, and operational and commercial excellence.

Responsible for developing and executing strategic marketing and business communications across both external and internal audiences and providing regional support for the execution of Healthcare & Specialty Lubricants communications plans in the Americas region. Execute integrated communications strategies across a broad range of communication channels to support the Precision Parts & Solutions business.

Responsible for the development and implementation of “best-in-class” marketing strategies and tactics that support the business’ product and service offering with direct oversight of activities across marketing functions including channel management, digital marketing, eCommerce and support of direct sales, positioning and brand management, facilitation of thought leadership and internal and external communications.

Served in executive leadership role and reported directly to CEO. Guided planning, creation, and production of all internal and external communications across $700M business including software, digital imaging, and endoscopy. Managed 4 direct reports and 1 full time, contract technical writer. Led the planning, creation, and production of all internal and external communications for products and services spanning digital X-ray systems, mammography systems, computed tomography solutions for oncology and radiology applications, flexible and surgical endoscopy solutions, and the AI-supported Synapse® Enterprise Imaging portfolio.• Drove creation and execution of brand positioning, brand awareness, and messaging, distilling down and focusing on key value propositions.• Positioned corporate and product-level messaging via integrated high-level communication strategies and tactics.• Championed adoption of corporate mission, vision, and values through active outreach to internal customers and multimedia platforms.• Launched external facing digital platforms including new corporate website and event-driven microsites, increasing lead generation and customer engagement.• Developed internal communications vehicles, ensuring all 800 employees had access to job relevant information as well as promoting corporate goals and optimizing morale.• Coordinated media relations and press releases with corporate media communications and subject matter experts, driving targeted outreach and creating optimum publicity.

Held top-level marketing communications role. Established marcom strategies and planning objectives to drive positive business results with cross-functional collaboration.• Managed >$1M budget when defining and implementing mix of strategies and tactics including raising brand awareness, increasing lead generation, and launching and supporting commercial products.• Measured outcomes and facilitated improvement, continuously fine-tuning project execution and creating “better than before” results.

Directed corporate brand strategy and budget across 9 global business segments and 5 product lines including performance additives for coatings, plastics, and energy materials. Spearheaded global and regional product launch strategies and execution.• Achieved industry-leading market presence and sales growth, generating 66 converted leads in 2017 worth more than $350K in new business.• Established and managed 1st-class collateral management tool, streamlining customer interactions, guaranteeing version control, and ensuring consistent messaging.• Revolutionized how company marketed and sold products globally while reducing printing costs by 75+% and proving correlation between use and productivity as 80% of top users were also top sales performers.• Launched 12+ new products with integrated campaigns, including media relations, advertising, multimedia, and sales tools, directly leading to new business growth.

• Conceived and implemented messaging for electronic, print, training, exhibits, and trade shows• Managed electronic and print collateral development—from inception to release—across internal functions, legal, regulatory, and outside suppliers as appropriate to deliver results• Created and designed all exhibit graphics for U.S. and global events• Produced and distributed multimedia collateral promoting HeartWare and its products, including animation, videos, and web collateral for medical and patient audiences• Managed development and launch of patient-centric online community, www.myLVAD.com, promoting patient education, support and inspiration for patients, families and caregivers.

• Developed brand marketing plans: including advertising, public relations, marketing communications, social media, trade shows, and drove internal collaboration with product marketing, regulatory, and sales teams to implement successful marketing programs• Managed lead generation activities to achieve positive sales flow and ROI• Drove corporate and product branding, achieving a uniform company brand domestically and globally with respect to print, multimedia, and product design• Directed advertising and multimedia promotions for both direct-to-customer and direct-to-patient campaigns, and was responsible for all trade show graphic design and messaging• Managed new collateral development and existing collateral revisions, streamlining messaging for commercially released products and future products

• Developed Marketing Communications strategy, including corporate and product branding, corporate mission development and positioning, and marketing expanded product offerings• Managed budget and vendors relating to product marketing initiatives, graphic design and collateral development, and trade show graphic design and development• Directed effective 360-degree, cross-functional marketing campaign related to new product integration and product portfolio expansion—including close collaboration with Purchasing, Manufacturing, Research & Development, and Regulatory teams—resulting in best-in-class targeted brand advertising, comprehensive and engaging digital and social media, educational training, and industry award-winning trade shows/events• Developed strategies for all corporate social media ventures—as well as internal and external communications platforms—to maximize reach, streamline efforts, and maximize cost savings