Product #1 - "Real-time Persuasive Messaging"​ SaaS product: custom realtime analytics, handling massive traffic running on top UK retailer websites (very, littlewoods, thomascook etc), displaying persuasive messages (e.g. "this product is hot - 100 people have bought this in the last x hours"​). Included a built-in internal A/B testing framework to measure and communicate the value uplift. Product #2 - "Taggstar for Publishers"​ SaaS product: intelligent automatic image recognition and ontology mapping, automatically integrating ads for 1 million+ fashion products across 20+ retailers into hundreds of thousands of images, deployed on large sites like msn.com and major newspapers. The software automatically found and maintained products that look like and related to the products shown in the images, and then overlaid these products onto each image. Solved hard problems, e.g. product image searches that understand the difference between a 'shirt dress'​ and 'dress shirt' etc.

Lead engineer/software architect of a large team, to completely rebuild the official premierleague.com (alexa top 1000 ranking) with a < 1% error rate, despite massive instantaneous traffic, and statistical/historic/match-time functionality. A commercial success for both VML and the Premier League.

Large international software development company (which has since changed its company name to: 'MediaOcean') with 200+ members of staff at the London office. Designed and worked on software for TV ratings analysis, media buying, workflow, and accounting software products for leading international advertising agencies.

Designed and built software for large enterprise clients, supported remotely and on-site.