Vice President Marketing And Business Development
King Of Prussia, Pennsylvania, Us
Growing the organization and the team, driving transformation, and advocating for customers at the leading institution for financial services education.- Lead all aspects of the marketing function, including strategy, brand, creative, content, and communications. Successfully executed a complete brand refresh and shift to inbound marketing strategy.- Transform our business with a new website, ecommerce channel, and customer portal to enable higher revenue and margins, elegant customer experience, and streamlined corporate client engagement. Manage buy in and communication with internal and external stakeholders.- Write, edit, and control content, and manage content and social strategy.- B2B and B2C marketing to executives, field leaders, FAs, independent advisors, RIAs, and insurance agents - Establish and lead a business development function to support sales, create marketing revenue accountability, and enhance the relationship between marketing, sales, finance and operations.- Drive the adoption of data driven marketing and decision making. Establish the value of business intelligence and market research to gather and analyze insights for growth from internal sources, competitors, and the industry.- Manage agency and vendor relationships.
