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Adam makes brands famous.The former CMO of Cardano blockchain / IOHK (never replaced) and now CMO of MultiversX.As CMO of Cardano / IOHK Adam helped make Cardano a top 30 brand that ranked above Bitcoin, BMW and Nestle for brand intimacy. Created the biggest hybrid marketing event ever. Won Fast Company’s ‘Top 10 Most Innovative Companies’ award. Had CEO, Charles Hoskinson, featured live on Fox News, Yahoo Finance, Bloomberg and in Rolling Stone Magazine. Created the Cardano 360 news show which grew community audiences 25x in 3 months. And much more. All helping ADA value increase x20.In addition to blockchain, Adam has a wealth of brand experience: Virgin Airlines, Barclays, Paralympics, Emirates, Lego, Mercedes-Benz, Porsche, Samsung, and many more. Plus, Adam was a Director of global marketing group BBDO in London for 11 years, working with over 300 offices worldwide. So understands global marketing and cross border collaboration.#MarketingProfessional #Blockchain #Fintech #BrandIntimacy #Cardano #AwardWinningWorkhttps://adambatescreative.wordpress.com/
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Chief Marketing Officer At XionXionLondon, England, Gb -
Chief Marketing OfficerMultiversx Aug 2024 - PresentLondon Area, United KingdomMultiversX have created the perfect island but nobody really knows about it.My role is to be the tourist board - to attract 10 millions of 'visitors' starting with South Korea.The world’s most scalable blockchain network - it's an 'API for blockchain'.Created with enterprise-grade performance, there are no more barriers to Web2, Web3, TradFi, DeFi and other tech utilising blockchain - making blockchain mass-adoption an easy reality.x1,200 faster than Ethereum Max, MultiversX can increase transaction throughput of existing blockchains networks by up to x100.The internet connects everyone. Blockchain means you can trust everyone.And the world needs to know MultiversX will make this happen. -
Chief Marketing OfficerDefi Infrastructure Feb 2024 - May 2024London | Lisbon | ApacLeading the rebrand and relaunch of a DeFi infrastructure platform that offers Plug n Play enterprise grade DeFi to institutions and individuals. Meaning anyone can build their own compliant DeFi solution in days.
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Chief Marketing Officer (Blockchain Venture Studio)Priority Crypto Nov 2022 - Dec 2023Uk | Dubai | SingaporeOverseeing all marketing and branding across existing brands and new projects including L1, IDO launchpad and token transparency protocol. Focus is to develop comprehensive go-to-market (GTM) strategies for both early-stage and existing projects, build ecosystem and communities, attract VC funding, all to ensuring success in the highly competitive blockchain landscape. Plus defining new branding strategies for these projects, giving them a unique and compelling identity that resonates with their target audience.As the projects are in stealth mode, NDAs and confidentiality agreements, means cannot divulge the client. -
Chief Marketing OfficerInput Output (Iohk) Feb 2021 - Aug 2022Usa | Uk | SingaporeCardano, LACE wallet, Atala Prism, Ethereum ClassicIn 18 months as CMO helped make Cardano a top 30 brand that ranks above Bitcoin, BMW, Nestle and Waitrose for brand intimacy, created the biggest hybrid marketing event ever, and won Fast Company Most Innovative Company award.Other marketing highlights include taking over New York Times, The Economist, WSJ websites globally for 24 hours to announce the world’s biggest blockchain deal (5m digital identities for an African Government), producing 140 brand films in 3 months, having CEO featured live on Fox News, Yahoo Finance, Bloomberg and in Rolling Stone Magazine. At Consensus, Cardano achieved an unprecedented 100% positive sentiment (91% average) and 10% share of voice. Created the Cardano 360 news show to engage the community and ecosystem, which saw audiences grow 25x in 3 months, launched LACE wallet, developed Atala Prism brand and much more.All of which contributed to ADA increasing 20x in value from $0.15USD to over $3USD. -
Creative DirectorInput Output (Iohk) Oct 2020 - Feb 2021Usa | Uk | SingaporeAs Creative Director laid the groundwork to build a world-class marketing and branding team that grew to over 100 people empowered to tell the Cardano and other brand narratives to retail, VCs, corporates, community and ecosystem partners across the world. -
Chief Marketing Officer & Creative DirectorMadison Creative May 2013 - Oct 2020London | Amsterdam | DubaiBarclays, Barclaycard, Bosch, Camelot, Emirates, FintechOS, Fujitsu, Hiber, Mercedes-Benz, OCTO, Porsche, Royal Caribbean Cruises, Samsung, TATA CommunicationsHaving sold BBDO agency to part of VCCP, established Madison Creative for contract and freelance work around the world. Highlights include winning AWS Commercial Start-up of the Year for Hiber (nano satellites), producing global corporate films and marketing campaigns for Emirates, and branding and app design for Barclays and Barclaycard. -
Creative Director & Brand ConsultantThis Is Farm Apr 2020 - Sep 2020London, England, United KingdomCreative and Brand consultant for business acceleration platform providing a range of management and business services to assist the scaling and growth of startups to established tech companies. -
Creative Director & Brand ConsultantFintechos Jul 2019 - Mar 2020London | BucharestCreative and Brand consultant for financial integration layer that bridges the latency between financial legacy systems and disruptive financial applications. -
Creative Director & Brand ConsultantDutch Founders Fund Jan 2018 - Sep 2018United Kingdom | NetherlandsCreative and Brand consultant for Dutch VC formed by founders of JustEat, WeTransfer & SoWifi to develop new growth channels and marketing for start-ups. -
Creative Director & Brand ConsultantCi Group Feb 2017 - Sep 2017London, United KingdomCreative and Brand consultant across Fujitsu, Samsung, TATA, OCTO, National Lottery and Royal Caribbean Cruises. -
Creative & Brand ConsultantBarclays Nov 2014 - Jan 2017London, United KingdomIn-house role based in Barclays Global Head Quarters in Canary Wharf creating digital content and branding for Barclaycard including launching contactless wearable tech. -
Creative Director & Brand ConsultantAndon Creative Design Jun 2015 - Oct 2016DubaiCreative and Brand consultant on Emirates Airline creating, directing and producing global corporate films and marketing. -
Creative Director & Brand ConsultantThe Specialist Works May 2014 - Aug 2014LondonCreative and Brand consultant creating, writing and overseeing design and production of digital campaigns for Late Rooms & Asia Rooms across Singapore, Malaysia and Australasia. -
Creative Director & Brand ConsultantRsm The Agency Apr 2013 - Jul 2013Milton KeynesCreative and Brand consultant creating integrated campaigns and brand strategies for Mercedes-Benz, Lamborghini, Smart Car, and Porsche. -
Creative Director & Brand ConsultantMelli Design Limited May 2012 - Apr 2013United KingdomCreative and Brand consultant on Mars, Pedigree, Whiskas, Johnson & Johnson, Ella’s Kitchen, Twinings, Thorntons, Britvic, Heineken, Kraft, and Multipower. -
Creative Director & Brand ConsultantRedeye Film Productions Oct 2011 - May 2012United KingdomCreative sabbatical from London ad scene to help a long-time friend establish an independent film, online video and photographic production company filming for Ducati, Monster Energy Drinks, YHA, KTM, and Honda.
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Creative DirectorCatapult Aug 2010 - Sep 2011London, United KingdomCatapult was the new creative division from merger between BBDO (First City) with Adconnection (VCCP). -
Partner & Creative DirectorBbdo Worldwide Oct 1998 - Aug 2011London, United KingdomDyrup Paint Europe, Easynet / Sky, EDF Energy, IG Index, Legoland, London Business School, News International, New Zealand Lamb, Oxford University, Qatar National Bank, Sky, Toyota, UK Online, Virgin and VisitDenmarkAt London BBDO agency (First City) responsible for international marketing and branding campaigns out of London or via the BBDO global agency network. This covered Europe, Middle East, Far East, and Australasia and New Zealand. -
Creative Group HeadLeo Burnett (Arc Advertising) Dec 1997 - Oct 1998London, United Kingdom -
Creative Group HeadMcwilliams Partnership Aug 1994 - Dec 1997London, United Kingdom
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Senior CopywriterOgilvy Uk Mar 1994 - Aug 1994London, United Kingdom -
Group HeadLintas Aug 1991 - Mar 1994London, United Kingdom -
Senior CopywriterStill Price Court Twivy D’Souza Jan 1990 - Aug 1991
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CopywriterDdb Aug 1989 - Jan 1990London, United Kingdom
Adam Bates Skills
Adam Bates Education Details
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Advertising -
Nene CollegeFoundation Course Art & Design -
Duston Upper School, Northampton
Frequently Asked Questions about Adam Bates
What company does Adam Bates work for?
Adam Bates works for Xion
What is Adam Bates's role at the current company?
Adam Bates's current role is Chief Marketing Officer at XION.
What is Adam Bates's email address?
Adam Bates's email address is ad****@****sis.com
What is Adam Bates's direct phone number?
Adam Bates's direct phone number is +4420743*****
What schools did Adam Bates attend?
Adam Bates attended The University Of Manchester, Nene College, Duston Upper School, Northampton.
What are some of Adam Bates's interests?
Adam Bates has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Adam Bates known for?
Adam Bates has skills like Creative Direction, Creative Strategy, Advertising, Integrated Marketing, Marketing Communications, Copywriting, Digital Marketing, Brochures, Logo Design, Corporate Identity, Marketing, Brand Development.
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Adam Bates
Greater Cheshire West And Chester Area -
Adam Bates
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Adam Bates
Greater Oxford Area2dyson.com, hotmail.com3 +441666XXXXXX
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