• 10 years of experience designing for digital media and SaaS startups ranging in size from 4 to 2,000 people• First design hire and solo designer at 3 seed-stage startups of 10 people or less• Grew MarketPryce’s athlete/brand marketplace from $0 to $12k MRR in 6 months• Worked with design peers and cross-functional collaborators at mid-size SaaS companies like Zapier• Spent early career in digital media, productizing high-value, high-performing ads and sponsored content templates for $500k-$1m campaigns• Experience taking products and features from 0-to-1, including discovery, concept testing, polishing, launching, monitoring, and everything in between
Freelance
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Principal Product DesignerSouth Bend, In, Us
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Product DesignerFreelance Nov 2023 - PresentWorking primarily with early-stage startups and nonprofits. Partners have included MarketPryce, the Trestle Collaborative and the Clean Energy Communities Fund.• Helped brands find and understand their product-market fit, developing product and marketing strategy to help them move quickly• Provided tactical design support, including help with Webflow development, investor pitch decks, and more – helping clients get both investors and customers• Expanded MarketPryce’s user base by 4x while growing revenue from $0 to $12k MRR in 6 months
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Principal Product DesignerCanopy Aug 2022 - Nov 2023• Worked closely with the heads of partnerships and product to find our product market fit and pivot our strategy accordingly• Created digital tools catering to cities and communities – leading to a 14x increase in our sales close rate.• Partnered with engineering to create personalized experiences catered to each homeowner and renter on our platform, including an electrification planner, carbon and cost calculators, contractor search, and rebate finders• Ultimately led to an approximate carbon reduction of 200,000lbs/year• Acquired by SELF, a green lending company in 2024 -
Prinicipal Product DesignerCoconft Jun 2021 - Aug 2022• Partnered with engineers and the head of product to create a on-ramp for digital creators getting started with Web3 concepts• Created tools and services that enabled ~7,000 digital creators to make more than 20,000 NFTS• Led discovery research to find ways of increasing sales, such as rewards-for-purchase and behind-the-scenes looks• Designed tools that made novel concepts simple and that helped digital artists stay focused on creating instead of selling• Acquired by the Metaverse Group in 2023 -
Product DesignerZapier Nov 2019 - Jun 2021San Francisco, Ca, Us• Redesigned contact form to help users self-serve and to help our support team focus on Zapier’s highest-value customers• Worked with engineers to create a new error messaging system, focusing on simple language and actionability• Led concept testing and co-designing research projects, shaping the future collaboration tools like Zapier Canvas• Contributed to cross-team research and design projects -
Product DesignerYello.Co Oct 2018 - Nov 2019Chicago, Illinois, Us• Led design during and after the launch of company’s first product focused on professional hiring – a scheduling tool for multi-calendar interviews• Conducted on-site contextual inquiries at companies like Seagate• Created iPad + web prototypes and gathered feedback from hundreds of students at in-person career fairs -
Ux DesignerTrue Botanicals Jun 2018 - Oct 2018Mill Valley, California, UsShaped the e-commerce experience through A/B testing, customer interviews, and more. -
Ux DesignerGroup Nine Media Aug 2016 - Jun 2018New York, New York, UsIncorporated user research into product practices while productizing rich, interactive content formats for million-dollar advertisers. -
Front-End DesignerVox Media, Inc. May 2014 - Jul 2016Washington, Dc, UsExperimented with new storytelling formats, including Vox.com's first quiz tools. Designed and built bespoke ad products for high-value customers. Worked on the earliest iterations of concert.io ads.
Adam Baumgartner Education Details
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Ball State UniversityJournalism - Graphics Track
Frequently Asked Questions about Adam Baumgartner
What company does Adam Baumgartner work for?
Adam Baumgartner works for Freelance
What is Adam Baumgartner's role at the current company?
Adam Baumgartner's current role is Principal Product Designer.
What schools did Adam Baumgartner attend?
Adam Baumgartner attended Ball State University.
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