Develop strategies and optimizations to increase traffic, revenue, acquisition, conversion and retention.Lead the email marketing content strategy while developing, creating, deploying and optimizing all email flows and one-off email campaigns.Lead loyalty program strategy and execution; drive strategies for member adoption, engagement and retention.

Initial conception & creation of the Spark Perks membership program, along with thebenefits, features, objectives and outcomes of the program, with a keen focus on highlypersonalized digital experiences, to maximize customer lifetime value.Produce and manage the national communications calendar & external communications planand strategy for 100 retail stores across the four brands of the Fire & Flower retail network.Lead email automation, A/B testing and member segmentation initiatives for a member list ofover 250,000 with a keen understanding of email marketing automation clients and a basicunderstanding of HTML and CSS.Write all program language, including printed and digital advertising pieces, brand trainingguides, press releases and email communications.Planning, oversight, hosting and analysis of Spark Perks members-only events for 50 Fire &Flower retail locations.Conceptualize, project manage and execution of national marketing campaigns as part of a smallteam for all Fire & Flower brands including Canada Day, Black Friday, 12 Days of Holiday andBoxing Week.

As part of a team of 3, strategize, plan, execute and analyze all marketing initiatives for the marketing department. This includes: overall marketing strategy, retail marketing, communications (email marketing, press and media releases) brand, customer engagement and loyalty, strategic/corporate partnerships, trade marketing/LP relationships, experiential marketing and investor relations.

Managed the day-to-day operations of the marketing department by: creating weeklymarketing reports; writing, testing, and analyzing newsletters and marketing emails; and managing corporate social media content across Instagram, Twitter, and LinkedIn.

- Analyzed sales data and reported on hot/slow sellers weekly- Led merchandising for all Men's product allocations- Assisted in the creation of weekly merchandising plans for the visual merchandising team

- Helped enrol and train a team of 100+ on a pilot project for our store- Consistently recognized in numerous external customer reviews as a creator of meaningful guest experiences- Provided guests everyday with an authentic guest experience through thorough product knowledge and meaningful communication

- Organized, managed and coached swimmers aged 3-19- Created, planned and executed daily swimming, strength & conditioning and stretching plans- Assisted with the maintenance and enhancement of the club's social media presence across several platforms

- Assisted in the recruitment of interested athletes- Created a team handbook for incoming student-athletes, continually updated team records and performed other administrative tasks when required by the head coach- When requested, assisted the Greater Ottawa Kingfish Swim Club as a mentor coach, instructing national-level swimmers on stroke technique, race strategies and lifestyle skills