Host and co-creator of a documentary web series on the hunt for the most incredible stories in Canadian history.• Worked closely with a small team to conceive, research and develop story ideas, and to write scripts for each episode.• Contributed to Canadiana's grant applications and funding proposals, successfully attracting the support necessary to produce the series' second season.• Developed a multi-platform marketing strategy, using social media, blogposts, events and more to build an immersive audience experience, converting followers into champions for the brand and financial supporters on Patreon. • Traveled across the country, filming on location while serving as the onscreen host, working within tight budgets and punishing timelines.• Wrote blogposts for the Canadiana website, providing additional opportunities for audience engagement and brand awareness.• Cultivated the series’ online community, with a social media strategy that has attracted more than 20,000 followers, generating 2.7 million impressions in 2018 alone.• Recognized with multiple awards, including "Best Research" (Yorkton Film Festival) and "Canadian Story Spotlight" (T.O. WebFest).• Generated considerable earned media, including appearances on Breakfast Television, The Morning Show, SiriusXM and more.

Author of The Toronto Book of the Dead (Dundurn Press, 2017), which explores the history of the city through the true stories of its most fascinating and illuminating deaths.• Nominated for a 2018 Heritage Toronto Award for "Historical Writing: Best Book".• Selected for the Toronto Public Library's "The List" of recommended reading for youth.• Adopted as the primary textbook for the "Toronto: Studies and Stories" course at George Brown College.• Worked with Dundurn's marketing department to generate earned media, including an appearance on CBC's Metro Morning and features by The Toronto Star and Toronto Life.Freelance journalist and historical writer whose credits include:• Spacing Magazine, Toronto History Columnist.• Canadian Music Hall of Fame, Music History Columnist.• 25 Days That Changed Toronto (Spacing Media), Contributor.• 50 Toronto Hidden Gems & Curiosities (Spacing Media), Contributor.• PopMatters, Music Feature Writer & Reviewer.• Additional history writing published by The Huffington Post and Torontoist.

Creator of a multimedia project popularizing the history of Toronto through a series of fictional “dreams” about figures from the city's past, printed on postcards and left in places where that history happened.• Authored the accompanying Toronto Dreams Project Historical Ephemera Blog, sharing true stories about the history of the city, which has generated nearly a million pageviews to date.• Built a passionate online community of followers by finding creative ways of engaging audiences on social media.• Designed, built and maintained the project’s website and blog, including all graphic design work. • Conceived and implemented successful crowd-funding campaigns, raising the funds necessary to bring the project to Toronto-related locations across Europe and the United Kingdom.• Partnered with the Art Gallery of Ontario, creating dreams inspired by their collection, featured during an AGO "First Thursdays" event along with a related lecture.• Led creative writing workshops for the Toronto Public Library, teaching attendees how to create their own dreams.• Featured panelist at the First Parliament Site Public Meeting.• Generated considerable earned media, including coverage by the CBC, The Toronto Star, The Globe and Mail and more.• Earned an honourable mention for the Governor General's History Award for Community Programming.

The head of creative at a marketing agency with a focus on non-profit clients such as Habitat For Humanity, the United Nations Refugee Agency, Kids Help Phone, and the Gardiner Museum.• Developed strategies and campaigns in order to generate awareness for our clients, build brand affinity and ultimately drive audiences to a desired action.• Led teams of creative freelancers (graphic designers, copy writers, web developers, videographers, etc.) in the development of creative assets.• Spearheaded and oversaw a wide variety of creative projects: everything from full brand identities and multi-platform campaigns, to individual assets such as annual reports and videos.• Developed an understanding of the unique needs and challenges of marketing and communications for non-profits.• Cultivated an intimate knowledge of each brand's identity, target audiences, and goals — tailoring strategies to optimize the impact of marketing campaigns and materials.• Conceived strategies for harnessing the power of storytelling to bring brands to life and engage their target audiences.• Regularly contributed directly to the creation of assets: writing copy for annual reports and other communications documents, planning and implementing posts for social media campaigns, designing graphics for digital assets, directing video edits, etc.• Worked closely with the Account Director to develop schedules in order to fulfill ambitious timelines without sacrificing the quality of our work.• Thrived under the pressures of tight deadlines and the demands of high-profile clients.

Founder of an online arts and culture magazine with a focus on Toronto, personally overseeing the development of daily content from a team of writers, photographers and editors.· Led a small team of editors to develop content, arranging interviews and reviews, assigning pieces to contributors, and developing the publication's editorial voice and direction.· Shared feedback and editorial guidance for contributors as necessary, including copy editing and proofreading.· Developed and implemented the publication's social media strategy, building a loyal audience across multiple platforms while driving readers to our website.· Designed and built the publication’s website, including all graphic design work.· Organized concerts and events in support of the AIDS Committee of Toronto and other charities, featuring music, readings, comedy and other acts.· Established and nurtured a wide range of strong professional relationships with artists, labels, promoters, publicists and venues.· Nominated for “Best Group Blog” by the 2011 Canadian Blog Awards.

Oversaw the conception, development and publication of all content for an online music magazine with nearly a hundred writers, editors, photographers, videographers, and copy editors around the world.• Provided leadership for a small team of local editors, working closely with them to develop story ideas, arrange interviews and reviews, and hand out assignments and deadlines to contributors.• Managed the development of content for third parties, including Sun Media’s 24 Hours commuter newspape, providing high quality and quick turnaround for articles read by millions of Canadians in cities across the country.• Spearheaded the development of the publication’s editorial direction and voice, including the implementation of a style guide.• Developed the magazine’s daily publishing schedule and ensured strict and ambitious deadlines were met.• Maintained regular activity on the magazine’s social media accounts, while using analytics to track progress.• Provided editorial support including proofreading, copy editing, fact-checking, and feedback for contributors as necessary.• Personally contributed a wide variety of articles ranging from short album reviews to thoroughly researched 5,000 word features.• Designed and built the magazine’s first website as well as a proposed redesign.• Worked closely with the marketing department to generate strategies for increasing readership, web traffic and visibility on social media networks.• Polaris Music Prize jury member.