Adam Carson Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

I create a scalable infrastructure for business users to generate actionable, data-driven insights to inform business performance and improvement opportunities across Wesfarmers Health, resulting in material customer and commercial benefits.Unified Data Models (UDMs): Create and maintain unified data models as the source of truth for information sharing across the business.Data Visualization and Dashboard Developments: Transform complex data sets to structured data models and meaningful visualizations that provide actionable insights.Business Engagement: Build and grow positive relationships with a broad range of business stakeholders to drive adoption of self-serve insights.Team Collaboration and Delivery: Proactively lead and guide team collaboration and delivery within own team (i.e. data analytics) / stream.

Melbourne, Victoria, Australia

As a customer Insights Analyst I am accountable for:Working in collaboration with the Data Engineering team to use data and information foundations to conduct analysis using descriptive analytics techniques to identify patterns, tendencies and insights which tell the story of: • What happened. • Why it happened. • What could happen. • Recommendations on what to do next.I Work collaboratively with external and internal stakeholders to support the proactive management, maintenance, and optimisation of our data management.I analyse to drive a customer digital experience which includes: • Understand the customer to provide actionable insights to internal stakeholders, which support customer acquisition, retention, engagement and sales. • Understand the customer, their unique behavior and hypothesise how API and our brands can engage more effectively with them to drive acquisition, retention, and loyalty / connection to our brands for greater share of customer wallet and greater market share. • Conduct research and present information and insights to support the development of customer journeys and experiences. Deliver network planning activities, including: • Undertaking analysis and formulate reports to assist with network and strategic decisions. • Completing reviews for existing and recently opened stores. • Provide site analysis, network insights and location advice to brands in a timely and accurate manner.

Victoria, Australia

Field & Game Australia is the nation’s premier organisation for conservation, hunting, and clay target sports with approx 15,000 members across 67 branches across Australia. As a volunteer board member elected by my piers, I with my fellow board members oversee the cooperate governance and strategic direction of the organisation.

Melbourne, Australia

• Provide high value insights to drive competitive advantage and sales growth for Loyalty/CRM, Priceline online, Local Area Marketing, Merchandise, store, and Pharmacy Operations teams to assist program development/performance.• Development and Integration of loyalty, ABS demographic data and competitor location data sources to assist the Network Development team in suitable locations for future Priceline/Priceline Pharmacy stores.• Utilising sales transaction data, future marketing calendars and other market data to deliver modelling and forecasting of ecommerce sales.• Conducting modelling on the impact to sales and franchise partner returns on the restructure of the Priceline loyalty platform.• Advanced knowledge in Applications in Tera-Data, Tera-Data Warehouse Miner, Microstrategy, Adobe Analytics, MapInfo Pro, MS Excel. • SQL advanced programming and working with large complex relational databases. • Assist others and provide training in programs when required• Predictive, Machine Learning and Segmentation modelling

• Developed and operated the regular reporting needs for the Priceline.com.au website.• Conducted analysis and provided insights into the ecommerce performance of priceline.com.au utilising Adobe Analytics.

Melbourne Cbd

• Developed and operated the regular reporting needs for the Product, Category, Sales and Finance business teams.• Data Analysis from a range of sources to gauge the performance of the various product offerings by Trading Post & Car Showroom.• Data Analysis from a range of sources to gauge the category performance across Cars, Boats, Motorbikes, Caravans, Pets and General Household merchandise on Trading Post.com.au. • Data Analysis to gauge the need for website optimization on Trading Post.com.au and Carshowroom.com.au web and mobile sites. Then provide recommendations for improvements on site experience.• Senior System Administration for Omniture Site Catalyst implementation for the Trading Post and Car Showroom online and mobile websites.• Competitive Analysis using Nielsen Market Intelligence tool to compare Trading Post website Auto category metrics against key competitors such as Car Sales and Drive.• Consulted with the various stakeholders to gather Omniture Site Catalyst reporting requirements and then worked with Business Analysts and Developers to implement those requirements which were then included in the Program of Work.• Testing of Omniture Site Catalyst changes in development environment prior to release to the production environment. • Maintained Omniture Site Catalyst Solution Design Documents for Trading Post and Car Showroom sites.• Responded to ad hoc web and business data requests in a timely manner.

Melbourne Cbd

• Data Analysis from a range of sources to gauge the category performance across Pets and General Household merchandise on Trading Post.com.au • Data Analysis to gauge the need for website optimization on Trading Post.com.au and Carshowroom.com.au web and mobile sites. Then provide recommendations for improvements on site experience.• Competitive Analysis using Hitwise to compare Trading Post website General Household merchandise category metrics against key competitors such as Ebay, Gumtree and Oztion.

• I was responsible for the promotion of commercial software products via print and web advertising mediums. To achieve this I negotiated with various vendors to obtain Marketing Development Funds (MDF) by building strong business relationships as a means to support their products through City Software print and web advertising promotions. • Key tasks to ensure the success of these promotions is that the various products are well presented in the print and web format, price points are set in a manner in which City software is viewed as competitive in the market place while still delivering healthy margins. • Other aspects to the role include running and analysing reports to measure the success of various promotions and gauge how improvements can be made. Also I am responsible for managing potential stock by driving additional promotions or negotiating with vendors to return that stock.

• Managed a team of ten sales representatives. • Interviewing and hiring of new staff, conducting assessments and reviews of staff performance and assigning bonuses, organizing staff training and development, and setting and implementing department budgets. • I also managed the processing of sales through the City Software and E-Store websites until growth in this area demanded and full time role to be employed for this function.

Sales representative handling primarily inbound telephone sales and customer service enquiries related to both hardware and software products as marketed by City Software

• Handling all returns both from re-sellers and to vendors, faulty or non-faulty, requiring extensive liaison with both customers and suppliers. I also responsible for handling inbound sales calls during peak periods.• Previously a Warehouse Assistant responsible for the dispatch of inventory as well as general administrative and data entry duties.

Diploma & Certificate In Information Technology, Software Development

Vce