Adam Chase Email & Phone Number

California, United States

San Francisco Bay Area

McTavish Brands is focused on creating zero sugar, naturally fermented better for you alcoholic beverages. I was responsible for all sales and distribution in the Northern California geography for 101 Cider House and Pulp Culture. Called on all segments within the market area-off premise, on premise, chain and independent account bases. Responsible for brand growth including driving consumer trial through tastings and samplings in the on and off premise. Pursued the reengagement of dormant customers in addition to growing the account base through prospecting and cold calling. Responsible for order fulfillments and AR collection.

Northern California

Created and implemented organizational market strategy as an early employee. Employed strong analytical skills and experience using internal/external data sources to manage distributor sales and revenue reports, forecasts, business analysis, and strategic plans. Developed and led consistent processes, systems, reporting, and cross-functional support for sales team functionality, CRM, and inventory management. Defined standard operating procedures (SOPs). Defined core processes, optimized routing, and drove distribution to improve business results and conversion rates. Partnered with senior leadership team to handle interviewing, recruiting, and hiring of effective 4-member retail execution team. Created 1-week onboarding and cross-departmental training program. Set team priorities, identified key account opportunities, and submitted new products to receive chain authorizations and build upon market routes/customer base. Established quarterly sales key performance indicators (KPIs) and monitored progress to deliver against business goals. Forecasted volume and spending, using forecasts to develop 4-year national roll-out plan alongside senior leadership.

Northern California

Brought on to bring stability to a company coming out of bankruptcy and in organizational flux. Hit the ground running and led the 14 distributor region through a complete portfolio rebranding and package evolution. Hired, trained and responsible for leading a 3 member district manager sales team. Led all facets of managing the region-on and off premise, chain execution, inventory management and logistics, sku rationalization, distributor reviews, quarterly and yearly planning, budgets and marketing.

Northern California/Pacific Northwest

Quickly promoted to Regional Sales Manager after initial hire as Area Sales Manager. Drive new business development across Phusion brands, spurring growth in revenue and market share throughout the Western U.S. Analyze market and competitor trends, identify areas of opportunity, develop growth strategies and business plans, and launch new products. Define promotional and distribution strategies for Phusion products, and bolster brand recognition and product awareness on a regional scale for 40 SKUs. Build and coach 5-member team, manage relationships with 36 distributors, and oversee $275K operating budget.

Manage the Miller portfolio consisting of 20 brand franchises including over 100 SKUs for five distributors in Northern California totaling 1.2 million cases per year. Demonstrate expertise in distribution of new products. Sell emerging products, programs, and marketing to distributor network. Establish working relationships with key accounts, both independent and chain, in all classes of trade on- and off-premise. Oversee marketing media and advertising budget. Spearhead local event sponsorship. Hire and manage promotional models for events and samplings.

Managed the development of Sparks within six distributors in the state of Colorado. Actively involved in the sales process; traveled extensively throughout the western and mid-western regions of the country to grow the brand nationally, as well as locally. Created promotional strategies to further develop the brand. Analyzed sales trends, developed, and implemented necessary corrective measures. Spearheaded crew drives in Colorado, Utah, and Idaho. Entrusted with full executive control over design, planning, and execution. Managed personal travel and entertainment annual budget of $40,000. Trained, supervised, and motivated staff of up to ten sales representatives per crew drive.