Adam Crouch Email & Phone Number

Raleigh, North Carolina, United States

I lead teams of Data Scientists and Analysts to grow loan originations and customer engagement using Machine Learning and Business Strategy.

Raleigh, North Carolina, United States

Lead BHG's Marketing Predictive Analytics team, driving expertise in acquisition modeling, new data evaluation, and touchpoint frequency optimization.2022 Rookie of the Year (Business Analytics) – recognized for outstanding teamwork, building expansion strategies, and aligning marketing with underwriting rules.

Raleigh, North Carolina, United States

Created and implemented Brightly’s first B2B lead generation models, leveraging firmographic and intent data sources alongside advanced tree-based models to reimagine the outbound sales strategy.

Dallas-Fort Worth Metroplex

Established and led Elevate’s Prospecting Team – a group of analysts focused on customer expansion opportunities and predicting competitor loan/price structures from bureau tradeline data.Leveraged principal component analysis to create customer segmentations unbiased by internal risk/response models and loan performance.Designed and helped the decision.

Dallas-Fort Worth Metroplex

Enhanced customer selection criteria through the utilization of risk and response models, segmented by credit presence at TransUnion, Experian, Clarity, and Teletrack.

Raleigh-Durham, North Carolina Area

Conducted quantitative and qualitative economic analyses that supported research projects in agricultural commodity forecasting, renewable energy investment, human adaptation to climate change, and technology dissemination.Published technical reports for the USEPA, North Carolinas Sustainable Energy Association (NCSEA), and co-authored an article in Energy.

Raleigh-Durham, North Carolina Area

Managed financial and contractual obligations on over 50 federally funded projects. Researched company-wide efficiency standards enabling greater transparency of results, trends, and performance indicators.

Gumi, Gyeongsangbuk-do, Korea

Developed lessons and activities for 75 students ages 7-16 with differing English abilities. Directed six award-winning “Creative Thinking Projects” as part of a monthly competition between more than 1,300 Chungdahm English instructors. Volunteered in community culture and language exchange programs.

Burlington, North Carolina

Surveyed/interviewed business and government leaders on the sustainability of their business models. Analyzed and consolidated research for an IBM-funded report: "Best Practices for Leading Sustainability Efforts."

Raleigh-Durham, North Carolina Area

Researched and procured construction recycling data to develop conversation policies for more sustainable and cost-effective construction. Assisted in the monitoring and assessment of state-managed projects across North Carolina.

Chapel Hill, NC

Conducted lab experiments related to depth changes of oceanic nutrient particles and fluid dissimilation following oil spills (NSF Sponsored research). Presented research and final conclusions to UNC faculty and staff.

Master Of Science (M.S.), Analytics

Coursework at the IAA includes: Linear & Logistic Regression --- Survival Analysis --- Marketing and Customer Analytics --- Data Mining.

B.S., B.A., Environmental Studies, Economics

Activities and Societies: Economics Club, Health & Wellness Learning Community, Habitat for Humanity, Phi Eta Sigma

Education record