As the Chief Marketing Officer at Gonzo and Keep, I leverage my expertise and strategic vision to drive business growth and success. With a High Distinction MBA under my belt, and over 6 years marketing experience, I bring a wealth of knowledge and skills to the table, enabling me to formulate innovative business strategies that deliver tangible results. Here's how I have helped businesses grow by 15-30% profit share within the first 6 months:♦ Strategic Planning: I develop comprehensive marketing plans tailored to the unique needs and goals of each business, ensuring alignment with overall objectives and target audience.♦ Market Analysis: Utilizing my MBA insights, I conduct in-depth market research and analysis to identify key trends, opportunities, and competitive landscapes, enabling businesses to stay ahead of the curve.♦ Brand Development: I spearhead brand-building initiatives, crafting compelling brand stories and messaging that resonate with customers and differentiate businesses from competitors.♦ Digital Marketing: Leveraging the latest digital marketing techniques and tools, I implement data-driven strategies across various channels to enhance brand visibility, generate leads, and drive conversions.♦ Customer Engagement: I prioritize customer engagement and satisfaction, developing personalized experiences and touchpoints that foster long-term relationships and brand loyalty.♦ Performance Tracking: With my analytical skills, I monitor and evaluate campaign performance, leveraging data insights to optimize strategies and maximize ROI.With my MBA-acquired expertise and hands-on experience in marketing, I'm committed to delivering measurable results and helping businesses thrive in today's competitive landscape. Let's connect and explore how Gonzo and Keep can accelerate your businesses growth journey!

I am the lead singer and main songwriter of a highly successful touring band based in Orange County, California. With a passion for rocknroll and a drive to create, my band has released three albums. Our dedication to our craft is evident in our work ethic. When we weren't in the studio, we were on the road, constantly touring. We embarked on national tours across the US captivating audiences from coast to coast. We also ran in Canada, Europe, Southeast Asia, and Australia. One of the highlights of our career was the opportunity to tour alongside major headlining bands such as My Chemical Romance, The Used, Panic! At The Disco, Foo Fighters, Incubus, Linkin Park and many others. Sharing the stage with these iconic acts not only allowed us to reach new audiences but also provided invaluable learning experiences and inspiration.We were fortunate enough to be invited to perform on Vans Warped Tour not once, but twice. This 50+ date run around the US allowed us to connect with fans on a personal level and showcase our music to a diverse and passionate crowd.Throughout our journey, we have honed our skills as musicians, performers, captivating audiences with our electrifying stage presence and my own heartfelt lyrics. Our music combines elements of alternative rock, pop punk, and screamo, creating a unique and dynamic sound that resonates with fans of all ages.As the lead singer and main songwriter, I pour my heart and soul into every lyric and melody, striving to create music that not only entertains but also connects with listeners on a deep and personal level. Our songs explore themes of love, loss, self-discovery, and the ups and downs of life, resonating with fans who find solace and inspiration in our music.Being the lead singer in a touring band has been an incredible journey filled with unforgettable experiences, cherished memories, and a deep sense of fulfillment. We are grateful for the opportunity to share our music with the world.

♦ Working with clients through from initial appt to Post Placement Support.♦ Extremely KPI drive with a high level of interpersonal communication and organisational skills.♦ Successfully managing a large caseload and high workload, requiring strong organisational skills and time management abilities.♦ Liaise with local Centrelink offices to facilitate positive and effective relationships in order to assist client with organising an ESAT to give them the support they need.♦ Strong team player with a demonstrated ability to show initiative and both professionally and ethically represent the organisation.

♦ Develop and implement social media marketing strategies♦ Manage social media accounts for multiple platforms (e.g. Facebook, Instagram, LinkedIn, TikTok etc.)♦ Create and curate engaging content for social media organic posts♦ Design monthly organic content calendar for a number of clients, including copywriting, graphic design and posting scheduling♦ Create, manage and optimize advertising for social media platforms, gauging key metrics such as ROAS, ROI, CTR, CPM etc.♦ Monitor and analyze social media performance, including engagement metrics and audience growth♦ Collaborate with other teams (e.g. graphic designers, content creators, advertising) to assist and execute improved and on brand social media campaigns♦ Stay up-to-date with the latest social media trends and algorithms♦ Identify and engage with influencers, communities, and partnerships to expand reach and drive engagement♦ Represent the company and build brand awareness through social media interactions♦ Manage campaign budget and schedules for social media advertising♦ Report regularly on social media performance and suggests improvements

♦ Responsible for making the social media department and presence an integral part of the company’s overall marketing strategy. ♦ Promote a positive brand reputation on digital channels by overseeing online communications while increasing ROAS. Increased ROI by 20% on average for over 50 clients through campaign management in a Paid and Organic digital sense, over the course of 6 months.♦ Plan and execute pay-per-click advertising campaigns on platforms such as Google Ads, Bing Ads, and major social media channels.♦ Conduct keyword research, create ad copy, set up targeting parameters, and monitor campaign performance in order to optimize for the desired outcomes such as clicks, conversions or impressions.♦ Collaborate with clientele to understand their business goals, advise on platforms to implement, budget and target audience and provide regular reports on campaign performance and recommendations for campaign improvement.♦ Manage all social media accounts for clients, includes creating and scheduling posts, monitoring engagement and developing social media strategies to increase reach, engagement and brand awareness.♦ Collaborate with designers and content creators to develop visual and written content for social media platforms, including but not limited to, image, video, gifs, written etc.♦ Keeping up to date with industry trends, algorithm changes and new features to ensure the agency’s clients are using the most effective strategies and tactics♦ Manage all digital marketing assets to oversee all client and agency media accounts, including e-commerce, FMCG, Solar, Roofing, Beauty & Laser Clinics, Household Furniture, Renovations and Digital Marketing Agency assets♦ Analyze social media campaigns with tracking systems like Google Analytics and Facebook Business Manager to gather visitor data as well as determine efficacy and areas for digital media campaign improvement♦ Develop partnerships with local businesses and organizations to promote events

♦ Generated leads over NSW and VIC for Start-up Company and promoted a positive brand image by creating centric-based content that resonated with the end user, resulting in retaining and attracting potential customers.♦ Provided customers with detailed knowledge of products or services while increasing their engagement via direct social media platforms, email, and other forms of communication.♦ Oversaw all social media accounts to advertise company products while auditing social media presence, including digital advertising costs and ROI.♦ Developed engaging, creative, and innovative content for regularly scheduled posts, which promoted brand-focused messages to the audiences.♦ Coordinated social media messaging with the advertising department and brand managers to accomplish set goals.♦ Recruited and led social media team members, including graphic designers and other content creators to improve functional efficiency continuously.♦ Analyzed social media campaigns with tracking systems to gather visitor data while determining efficacy and improvement areas for the social media campaign.♦ Partnered with other departments to create social media timelines coinciding with new product/service releases, ad campaigns, or other branding messages.♦ Promoted brand name awareness actively while kept stakeholders updated about current market trends.

♦ Fastest commencement to placement outcome in organisations history♦ Develop and implement social media marketing strategies to promote home inspections and generate leads for real estate sales.♦ Create and manage social media content across various platforms, such as Facebook, Instagram, Twitter and LinkedIn.♦ Conduct social media advertising campaigns targeting specific demographics and geographic locations to reach potential new clientele.♦ Engage with social media followers and respond to inquiries and comments in a timely and professional manner, keeping in line with the company and brand tone of voice to keep a cohesive experience for the end user.♦ Collaborate with the owner to develop and promote his personal brand on social media, showcasing his expertise and achievements in the industry.♦ Promote the owners public speaking engagements and events on social media to increase attendance and reach a wider and more engaged audience of Real Estate Agents.♦ Utilize social media to promote the owners coaching program, highlighting its benefits and encouraging sign-ups through different methods of communications. ♦ Analyze social media metrics using Google Analytics, Facebook Business Manager and LinkedIn to assess the effectiveness of marketing strategies and optimize them as necessary to improve performance.♦ Stay up-to-date with digital and social media trends and best practices to ensure the company’s digital and social media presence remains current and engaging.♦ Coordinated business-to-business with a focus on generating a positive reputation for the brand across key markets.

♦ Lead the team members and vendors to manage the social media advertising strategy for more than 60 social media accounts ♦ Directed all social media channels, team members, and campaigns to engage customers with maximum satisfaction.♦ Spearheaded all social media accounts and designed effective content for regular posts to get audience.♦ Audited social media presence, including engagement, conversions, sales, reach, impressions, ROAS, and all-around campaign effectiveness.♦ Collaborate with other teams, such as creative and sales teams, to develop cohesive marketing campaigns.♦ Stay up to date with industry trends, best practices and new social media platforms and tools.♦ Conduct research to identify target audience and understand their needs and behaviors.

As the Disability Employment Services Coordinator I was responsible for providing job placement and vocational support to individuals with disabilities. The role involved developing and maintaining relationships with employers, job seekers, and other stakeholders to facilitate successful employment outcomes. I would also work collaboratively with other members of the team to ensure that services are delivered effectively and efficiently.♦ Develop and implement strategies to support individuals with disabilities in securing and maintaining employment♦ Identify and engage with potential employers to establish job opportunities for clients♦ Conduct job readiness assessments and provide vocational counselling to clients♦ Develop and deliver training programs to clients on topics such as resume writing, job search strategies, and interview skills♦ Provide ongoing support to clients once they have been placed in employment, including monitoring their progress and providing additional training as needed♦ Collaborate with community organisations and service providers to ensure that clients have access to a range of support services♦ Maintain accurate and up-to-date records of client interactions and service delivery♦ Participate in team meetings and contribute to the development of policies and procedures to improve service delivery♦ Award for being the most supportive and engaged Disability Employment Consultant in the North Shore region.

♦ Business negotiation skills in order to implement growth strategies to build caseload numbers♦ Working with community centres, schools, Centrelink, youth services and other external stakeholders in order to build brand name recognition ♦ Implementing social media business strategies ♦ Going above and beyond what is required in order to obtain a successful outcome♦ Taking pride, both professionally and personally in the work I do, and knowing that what I do makes a direct impact and difference to both our communities and its people

♦ In charge of a team of 5 juniors. ♦ Setting up of auction layout, running auctions as Auctioneer.♦ Dealing with client stock and liaising with clients in a quick and professional manner.♦ Coming up with Social Media strategies in order to promote the monthly auctions. ♦ This role had me performing the duties of Auctioneer, Team Manager, Account Management and Social Media Content.

♦ Create all online marketing exposure for artists and bands on the WMG roster.♦ In Public Relations I was in charge of the booking of artists into Showcases, In-store Performances and Fan Signings♦ Organisation of artist radio play, TV performances, Interviews for radio/TV and print.♦ Arrange and manage artist after parties inc, door lists, meet and greets and adhering to the wishes of the artist.♦ Navigated client management including both traditional and digital marketing.♦ Creation of flyers, posters, laminates and exposure in a traditional marketing sense.♦ Creation of social media updates for upcoming shows or secret shows. ♦ Blog writing for WMG website