Managing & mentoring an amazingly talented team of creatives. Lead large-scale, 360 campaigns for existing clients & key client pitches. Oversight of greater team output & Creative Director lead campaign work. Future-planning on partnership, XM, and digital initiatives.Lead on the following client accounts:Alberta Milk, BC Dairy, Canadian Tire Jumpstart, Dairy Farmers of Canada, Esso (Imperial Oil), GoGo squeez, Kids Help Phone, Lactalis, Maple Leaf Foods, Mondeléz (Oreo, Ritz, Cadbury, Sour Patch Kids), NFL Canada, OLG, Scotiabank, Sony Playstation.

I’m a lifestyle marketing, communications and design professional with vast experience in tech, urban culture, luxury brands, health and beauty, entertainment, and cpg. As a strategic thinker, my passion is creating visceral brand experiences that impact consumer behaviour. A passionate leader I strive to inspire, motivate, and mentors others to produce work of the highest caliber."I believe that brands are as important to our culture and identity as art, music, fashion and film."Having worked with top international brands like Google, Nespresso, Bumble, Vitamix, Home Depot, Roots, RBC, Loblaws, and Hersheys, I understand how important it is for companies like these to find the next big idea that will give them an edge in the marketplace.