Adam Evans Email & Phone Number

London, Gb

- Built the Digital Marketing function from scratch including budget and reporting frameworks, recruitment of resource (in-house and agency) and channel operations – leading this from proof of concept to current “business as usual” activity- Led business mindset shift to invest in Digital Marketing with consistent YOY investment in Paid Media and SEO, as well as the team itself- Conceptualized and launched content and SEO strategy encompassing technical, content and digital PR- Developed strong cross-functional relationships with Product and Data teams to ensure end to end optimisation of marketing campaigns, maximising use of first party data and agency

London, Gb

Hired to bring Digital Marketing experience to the newly formed Marketing department and build capabilities internally and via external partners.

London, Greater London, Gb

Given increased remit and budget responsibility across all biddable channels.

London, Greater London, Gb

Promoted to the larger Which? Subscriptions marketing team working on large-scale multi million pound campaigns and overseeing progressively larger budgets. Responsible for agency relationships and management of direct reports.Key responsibilities:- Ownership of paid media budget and creative across digital channels and integration into wider multi-channel campaigns incorporating offline media- Strategic development of owned channels including comprehensive CRO testing frameworks and end to end journeys to improve engagement and conversion KPIs- Identifying and implementing new paid media opportunities to support acquisition, including establishing Paid Social, Programmatic and App download activity as part of BAU activity- Integration with Insight, Brand and Social teams ensuring aligned approach to media planning and activation- Management of Marketing Executives

London, Greater London, Gb

Hired as a Digital Marketing specialist leading on Paid Media, SEO, CRO and Digital Analytics for Which? Financial Services, Which? Legal and Which? Trusted Traders.

Wimbledon, London, Gb

Reporting to Head of Marketing, an autonomous role managing UK digital activity for five brands and ownership an e-commerce website. - Management of the UK digital media budget and ownership of strategy across five brands including Rescue Remedy, Spatone and Teetha- In-house management and optimisation of PPC, paid social and email marketing- Recruitment of creative agencies for strategic digital projects. Management of “day to day” agencies (e.g. developers, media planners) - Ownership of the Nelsons Pharmacy website, including development budget, digital marketing campaigns, on site testing initiatives, pricing and special offers- Increasing in-house capability by training colleagues to use digital tools

London, England, Gb

Reporting to Head of Marketing, developing acquisition and CRM activity. - Building an email and segmentation strategy from scratch, increasing sales and leads through targeted campaigns- Driving leads and growing the email database via social media (Facebook, Twitter, Pinterest)- On and off-site SEO optimisations- PR outreach - generating coverage in national newspapers and travel industry publications

London, Gb

Clients included Melia Hotels International, Corona, Valencia Football Club- PPC campaign building and reporting on multi-million pound accounts, including certification in Google AdWords (Search Advanced)- Analysis of paid media and website performance- Paid and organic social media management

Professional Diploma In Digital Marketing

Bachelor'S Degree, Media & Culture, Spanish