DUTIES ● Formed indie game studio as principal designer and engineer. Currently developing games and prototypes for PC. KEY LAUNCHES Pixel Fishing (2022) ● Cozy fishing game for web browsers. (Playable web demo: https://effrock.itch.io/pixel-fishing) ● Design and gameplay programming in Unity using C#

DUTIES ● Developed product strategy, designed features, and led development team from prototyping to early growth stage. Implemented analytics, managed store releases, beta build testing, and customer email communications. KEY LAUNCHES Kinship- Build better connections (2020)● "Personal CRM" iOS app for networking professionals. (www.heykinship.com)● Integrated user contacts and calendar data into a unique interface designed to improve relationships and increase personal connection.

DUTIES ● Provided enterprise platform support for engagement marketing, social media sentiment analysis, and customer profiling. Implemented email marketing capabilities, from managing IP warming process to guiding strategy. KEY LAUNCHES Borderlands Vault Insider Program (2019) ● Cross-channel and in-game marketing for Borderlands 3 game launch. ● Offered unique rewards for players participating, and helped sell over 5 million copies in 5 days, making Borderlands 3 one of the top-selling games of 2019.

DUTIES● Led UX design team on an internal tax product for a global accounting firm.

DUTIES ● Partnered with clients to build digital marketing products for web, programmatic ads, email, and mobile apps. Platform product manager for BMW’s website, leading multiple dev teams to build features and services. KEY LAUNCHES Stanley Black and Decker Storage Configurator (2017) ● Web-based, interactive 3D tool for building and customizing toolboxes and storage units. ● Enabled SBD to engage the direct-to-consumer market and experiment with selling custom-built storage to small business owners. BMW Build Your Own (2016) ● Visual redesign and technical replatforming for BMW's top online lead generator. ● Generated 28% of BMW’s online leads, with 30% of those converting to a new car sale.

Maintained 20+ websites for clients like Raytheon, Comcast, Tiffany & Co., Saks Fifth Avenue.Coordinated development and coded html content through Sitecore CMS.Media operations manager for 30+ clients. SEM strategy and campaign manager for 15+ active client accounts.

Worked on campaigns for Samsung, BMW, Little Caesars, Skittles, Red Bull, etc.Managed proprietary video ad-serving technology. Reported on campaign placements and delivery of media network partners’ editorial content. Met client expectations regarding technical functionality, and campaign performance in regard to performance metrics. Supported sales team with the development of client-ready case studies and marketing collateral.