Adam Fromal Email & Phone Number

Longmont, Co, Us

Longmont, Co

-Conceived and launched website to provide and contextualize proprietary sports-related statistics that have been cited by ESPN, Bleacher Report and other major platforms.-Managed social media properties, including Twitter account with over 80,000 followers and citations by many major media platforms.-Created various metrics/explanations that populate website and conducted daily maintenance.-Onboarded and supervised writers, overseeing topic generation and copy/quality editing.-Directed NBA Math Sportswriting Program, mentoring up-and-coming sportswriters as they developed their voices, worked on grammatical nuance and learned to thrive in the online medium. Writers have gone on to work at USA Today and various larger platforms.-Expertise includes web design/management, Wordpress, HTML, UI/UX, data visualization and modeling, Tableau, e-commerce, SEO and social media.

-Spearheaded transition of motorsports content from Sportscasting to Motorbiscuit-Launched new motorsports section by generating pitches, updating old content, and commissioning new articles-Helped new motorsports section earn more than 10 times as many page views per post than any other MotorBiscuit section in the six weeks following section launch

-Directed four consecutive profitable quarters and generated 96.5 million pageviews within the first year.-Supported eight staff writers, one digital editor, one social media manager, and four freelance writers.-Launched resurfaced-content initiative that generated upward of a million pageviews per month and aided growth of social media properties, including over 450% growth of Facebook followers from January 2023 to May 2023. -Designed an evergreen workflow to assist writers with updating and refreshing outdated articles intended to generate long-term traffic through proper SEO practices. -Directed website archive audit to migrate 18,000 content items that no longer met the site's standards of quality and revenue potential.

-Mentored staff writers to improve proficiency in all facets of online media: cleanliness of copy, depth of content, SEO knowledge, media usage, and voice.-Reduced actionable reader feedback emails and comments to fewer than one correction per month.-Supported the creation of Sportscasting’s mission, vision, and identity statements through peer discussion and surveys.-Ensured quality and copy perfection by editing written, social, and script-based content. Collaborated with section editors and managing editor on content strategy and SEO.-Produced articles about a variety of sports when production was requested.

-Provided thorough fact-checking of Mirin Fader's New York Times bestseller.-Used newspaper archives, documentaries, and book excerpts to research current and historical information about Giannis Antetokounmpo.

-Conceived, designed and built vital project management hub and workflow management used by the entire Voice department for queue management, editing priorities and video content.-Worked with social media teams to produce high-quality, engaging content on all platforms that generated 427 million cross-platform engagements, 1.7 billion video views and three of the five most-engaged sports accounts across all of social media in August 2020.-Provided quality control for B/R’s highest-profile video content, including Emmy-nominated “Game of Zones”-Edited top-level content (written, video, social, programming) for high-traffic channels on the Internet’s second-largest sports website. Ensured quality and copy perfection for social, mobile app and desktop platforms. Worked with department heads on content strategy and SEO.-Implemented and managed new feedback initiative that gave detailed feedback to writers in multiple departments, prioritizing both immediate content creation and long-term writer growth. -Provided quality control on programming and Naytev plans to maximize content exposure. Assisted development of CMS functionality and writer tools.

-Covered a wide variety of topics while working in an on-call setting.-Conducted interviews, ran department-wide projects, worked with statistics, developed mastery of AP style.-Guided new writers with all facets of writing, including grammar, diction, support for arguments and voice.

Bachelor Of Science - Bs, Psychology

Bachelor Of Arts - Ba, Classical Culture

Bachelor Of Arts - Ba, Latin Language And Literature