Managed end-to-end partnership lifecycle for startup AdTech company specializing in social media and behavioral data products, audiences and insights. ICX Media was acquired by Salient Global in January 2022.● Mastered LiveRamp Connect platform to onboard data to activation endpoints on behalf of clients● Worked with client account teams to identify and build high-performing audiences for CTV, social media and display activation● Drove growth of data marketplace audiences from zero to 1000+ in one year● Worked directly with product and engineering teams to design and build internal audience creation platform● Oversaw monthly data usage and billing workflows across client, partner and finance teams● Utilized Google Analytics, Facebook Insights and CRM tools to analyze user behavior and preferences● Worked externally multiple partners encompassing sales, operations, data science, finance and legal teams● Enhanced audience creation process to leverage AI and prompt engineering best practices

● Spearheaded sales volume to rank #1 out of 1200 stores in territory on Black Friday for 2019● Managed $17M worth in sales and $13M in inventory● Increased credit applications by 21% by training sales team● Achieved position of 52 out of 1500 overall rating for 2017● Implemented strategic planning and forecasting plan to maximize sales and revenue of $15M● Identified industry trends and opportunities for business growth● Developed and hired team of managers, department leads, supervisors and oversaw 130 associates ● Reduced turnover by 30% by collaborating with executive team to create retention strategies ● Improved customer service score by 19.6% by creating innovative customer relations tactics

Conducted internal investigations, surveillance, and apprehensions in compliance with company guidelines. Implemented store awareness programs and developed culture of honesty and impression of control in store. Recognized as a leader, attended prestigious Kohl's Development Days conference for leadership development.

Responsible for disciplined leadership to execute company programs for loss prevention. Accountable for overseeing training, detection, and successful resolution of internal investigations within assigned store.

● Surpassed investment sales from less than 50% to over 220% in less than 6 months● Established and retained client trust resulting in uncovered revenue in current customer base to invest● Obtained referrals from satisfied members from proven results of investments● Managed financial center of $84MM in deposits, averaging to 20K transactions per month● Developed operations inspection program for failing branch to meet Federal compliance under a quarter● Minimized operational losses by coaching and creating auditing self-check system

● Ranked #1 In Bank Corp for investment and securities finishing at 203% to goal in 2011● Successfully led poorest performing center to number 3 of 15 in the region while minimizing turnover● Cultivated training program resulting in internal banker to rank #1 in region● Managed over $55M deposits and 8 employees● Exceeded bottom line results by implementing superior staff training and development program● Improved financial center audit reviews and scores by refining policies and procedures● Increased and maintained an average of 4.84 our of 5 Customer Experience Index “A” rating● Collaborate with business partners in mortgage, business banking, commercial, middle market, brokerage and human resources to align resources, share best practices, increase cross sell revenues and enhance continuity between lines of business

• Improved financial and operational performance of two distinct locations that had been ranked as the lowest performing operations in the market to profitable entities among the highest performers within the first few months under my leadership. • Developed targeted marketing plans based on existing market conditions that resulted in a 30% increase in average ticket.• Reengineered work processes to improve technician efficiency resulting in a 35% improvement in turnaround time per vehicle.• Increased overall customer satisfaction from less than 50% to a consistent 93% positive satisfaction rating based on independent customer survey results.• Implemented a fleet vehicle marketing campaign targeting local businesses resulting in an average increase of 50 vehicles per month in the first 90 days.

• Coordinated and executed the Chief of Staff of the Air Force-hosted Blue Summit conference; arranged flawless transportation for 736 General Officers. • Planned and executed shuttle system for two air shows; transported over 125K visitors with clockwork precision.• Single-Handedly responsible for coordinating servicing and propositioning of seven VIP command cars daily. • Rapidly transported airfield service equipment to austere location to support no-notice Vice-Presidential visit.• Critical cog to squadron being selected by Headquarters Air Mobility Command as Logistics Readiness, Non-flying Unit of the Year for ‘04 and ’06.• Lead Vehicle Commander; ensured the delivery of 3 million+ tons of equipment and cargo to austere locations throughout Iraq; logged 2 million+ miles over Iraq’s most dangerous roads. • Directed rapid response to attacks; led convoys to clear kill zone—zero loss of assets or casualties• Planned and executed movement of 56 containers to Red Rio range for F-16 exercise; saved AF over $150K. • Highly trained operator; provided defensive and tactical driver training to high-ranking base personnel.• Critical to USAF readiness; constructed transportation plans for Base Expeditionary Airfield Resources (BEAR); the Air Forces most agile and robust bare-base package; required to be airlifted worldwide with zero-notice 24/7.• Consistent top performer