To keep up with the creativity of the UK food scene, CPG & hospitality brands should be packed with flavour, craft, character & optimism. Championing sustainability, health, community & local agriculture wherever possible. Adam's practice - Dougal Studio - captures this energy through brand strategy, visual identity, illustration, digital design, packaging & photography - all under one roof. His approach is shaped by his love of food, nature, colour and hand process. He draws inspiration from history and nostalgia, played through an always-look-on-the-bright-side, contemporary lens.With this experience Adam has co-founded Pinchful - the naturally low-sodium salt for the 21st century - and Wildpress - a nature supporting apple juice company.