-Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.-Manage CRM database to maximize customer outreach efforts and strengthen client relationships.-Developed comprehensive go-to-market plans, outlining target audiences, messaging strategies, tactics, timelines, and budgets.-Improved website functionality by developing custom WordPress themes and plugins.Optimized website performance through regular updates, security audits, and bug fixes to ensure a smooth user experience.Key Achievements-Implemented targeted campaigns to improve lead generation and brand awareness, increasing customer inquiries by 15%-Boosted website traffic by 25% through SEO strategies, enhancing the company's online presence

-Deliver tailored marketing strategies for clients, achieving average revenue growth of 20% across key accounts-Managed all aspects of the business, resulting in a 30% increase in client acquisition and improved operational efficiency for clients by 20%-Led operational assessments, identifying and resolving inefficiencies that improved client productivity by 30%-Develop and execute customized strategies focused on process optimization, enabling clients to improve operational efficiency by 20% and achieve key business objectives-Cultivate relationships with clients, providing tailored solutions to meet their unique needsBuilt and maintained an online presence through website and social media, showcasing services and engaging potential clients-Fostered a culture of continuous improvement and innovation, staying ahead of industry trends to provide clients with the most current and effective solutions

Responsible for developing and implementing various strategies to enhance the growth of residential, business, and partner channels and ensure adherence to short and long-term company objectives-Collaborated with executive leadership on strategic planning to develop and implement initiatives that improved operational efficiency by 50% and streamlined the hiring process-Translate strategy into actionable goals for performance and growth, helping to implement organization-wide goals, performance management targets, and annual operations planning-Oversaw daily operations and stakeholder engagement, including human resource functions such as hiring, training, and performance reviews, to ensure organizational alignment and staff development-Optimized marketing budget allocation, achieving a 20% increase in ROI and aligning spending with top-performing channels to maximize efficiency-Prepare departmental budgets, progress & sales reports and conduct in-depth analysis of competitor strategies on an ongoing basis-Ensure compliance with federal, provincial, and local ISP regulationsKey Achievements-Increased residential customer base by 35% by prospecting and negotiating asset purchases from several competitor TPIA’s-Increased margins by 50% per customer basis after conducting in-depth pricing analysis resulting in lowered vendor costs and a slight CPI increase for residential customers-Oversaw a 46% decrease in unnecessary support tickets by designing and implementing formal technical training processes for CSRs. Training also led to a sharp increase in vendor compliance-Streamlined marketing and operational processes, leading to a 20% improvement in team efficiency and a 15% reduction in costs-Directed cross-functional initiatives to enhance brand positioning, driving a 35% growth in customer base-Engaged and negotiated lower costs with customer service outsourcing companies resulting in contractual agreements with three new providers

Responsible for the coordination and growth of the Teksavvy TPIP wholesale program. Advised and guided clients and potential partners by offering enhanced services, products, and personalized solutions.-Engaged in stakeholder management with TPIP clients, improving communication and expanding commercial sales efforts to enhance market penetration-Served as a primary liaison for partners and resellers, ensuring effective stakeholder engagement and alignment with strategic goals-Provided leadership and expertise for sales and marketing programs-Monitored progress of account KPIs to ensure targets were met-Provide performance feedback and technical training to employees as neededKey Achievements-Increased wholesale client base by 25% during tenure-Worked with clients to design and implement personalized marketing and sales strategies, resulting in a 15% client spending increase and a 22% increase in wholesale end users-Oversaw a 20% increase in revenues during the first year as coordinator and maintained an average of -10% growth in revenue in the subsequent yearsDeveloped lead generation program to promote sales leads for potential Teksavvy business partners

Established policies and procedures, developed B2B relationships & managed daily work volumes to ensure top-quality service to our enterprise customers.-Ensured staffing levels were maintained throughout business hours by managing shift staffing in conjunction with workforce and site management-Recommend process improvements to enhance and improve service and overall performancePerformed day-to-day call monitoring and escalations-Developed advanced understanding of products and services including hosted PBX, VoIP, Broadband, LAN, and Multimanagment-Mentored and trained employees as necessary