Medical device consulting with expertise in global sales, marketing, strategy and business development.

Led U.S. sales, international sales and marketing teams totaling 100+ people, part of 400+ person organization with platform technology to design, manufacture and sell novel customized joint replacements. Accountable for all sales inside and outside the U.S. (~$80M annually), sales operations, national accounts (hospital, IDN, GPO pricing), reimbursement, market access (payer strategy), upstream/downstream product management, marketing/corporate communications, meetings & events, surgeon education and sales force training. Reported directly to CEO and President.

Led international sales and global marketing for 400+ person organization. Accountable for all sales outside the U.S., upstream product management, marketing communications, meetings & events, surgeon education and sales force training. Responsible for defining the company’s international sales and marketing strategies and driving execution of the tactics and programs that support company revenue growth. Reported directly to CEO and President.

Directed all marketing and medical education activities for 300+ person organization. Responsible for upstream product management, downstream marketing, marketing communications, meetings & events, surgeon education and sales force training. Reported directly to CEO and Chairman of the Board.

Led organization’s product management team. Accountable for entire company’s product marketing and brand management initiatives. Developed and drove company’s strategic direction, including product roadmap development. Launched new products and support sales of existing products. Worked closely with surgeon opinion leaders, operations, R&D, regulatory, and outside vendors.

Led marketing team to develop and execute strategy for worldwide franchise. Accountable for profit and loss of $40M franchise. Managed $1M budget. Pioneered executive-level support, attitude change and investment in franchise. Established long-term business plan and technology roadmap to address unmet customer needs. Drove profitable growth, enhanced market position, managed product portfolio and developed key physician relationships. Gained support of research, development, clinical and regulatory functions to execute strategy.

Directed and developed team of clinical marketing specialists who managed product launches, educated surgeons and trained the sales force. Led business development licensing and acquisition activities. Created and implemented the annual Needs Assessment, the strategic plan that defines the consulting, grant and fellowship needs of the organization. Developed sponsors of HCPs (Health Care Professionals) in relationship management. Negotiated consulting agreements with surgeons.

Developed and executed tactical and strategic marketing programs. Provided technical and marketing expertise to drive sales of existing brands. Served as marketing lead on cross-functional project teams for innovative products. Drove surgeon team’s technical and project decisions using proven communication skills, both written and verbal. Managed, developed and mentored staff.

Conceptualized, designed and developed new products under minimal oversight, while supporting company goals and objectives. Led both multi-discipline and surgeon project core teams to develop new products using extensive latitude earned from prior successes. Evaluated new technologies.

General Manager of 50 cross-functional employees. Executed project and resource planning, workflow, organization and schedule implementation for a 625-person company. Charted, designed and performed project management on all construction endeavors for a 2,800 employee organization. Managed the personnel and equipment status reports for 28 separate units. Managed accountability, maintenance and operation of $10M+ worth of equipment. Achieved rank of Captain.