Adam Hilton Email & Phone Number

Austin, Texas, Us

New York, New York, Us

• Accountable for maintaining roadmaps for native iOS and Android apps + browser extension, striking balance of features, experiences, and SKUs supporting both customer UX & CRO, as well as optimizing for paid placements• Identifying, defining, and launching new products/SKUs to grow incremental revenue for existing merchant relationships* Integrating incremental data sets into CRM / CDP solutions to improve personalization data available for retargeting & loyalty campaigns, leveraging advanced marketing tools like Braze and Radar, as well as legacy databases* Collaborating on ideation, testing, and implementation of new lifecycle experiences across digital platforms, with the goal of increasing RPU by pushing users up the pyramid of cross-product adoption• Enabling omnichannel & in-store experiences for users to match value prop of app to product adoption goals, while strengthening affiliate relationships• Identifying user and business problems in collaboration with User Research, Analytics and various cross-functional teams, then validating in-market solutions through qual and quant analysis• Bringing to market new acquisition experiences in collaboration with marketers and broadened content teams, matching paid efforts with experiences for user segments• Facilitating goals setting & roadmap prioritization sessions with broad stakeholder sets including senior and executive leadership teams• Performing requirement discovery & documentation with full set of cross functional stakeholders representing all parts of the customer and advertiser journey• Managing epics and tickets across multiple engineering teams with both true Agile (Scrum) & Kanban methodologies• Managing tech debt of legacy platforms at an enterprise level, coordinating with senior engineering leadership• Supporting international campaigns & user base through tech & process efficiencies

Raleigh, North Carolina, Us

* Leveraged testing program expertise to help mature client optimization COE programs via cross-functional team trainings, right-sized templates and processes, and best practices of high-performing programs* Helped clients define user journeys & pain points, shifting clients away from reactive roadmaps toward data-based opportunities for growth & optimization* Helped clients navigate nuanced optimization challenges, such as small user sets and high-sensitivity visitors

• Provided Program Management & Product Management for online conversion optimization & data-driven growth programs across several industries, including retail, enterprise eCommerce, and insurance, with budgets ranging from $500k - $3 million annually• Lead program strategy, defining and prioritizing site optimization roadmaps while cultivating client stakeholder buy in through design thinking workshops* Helped clients optimize user experiences through personalization and intentional touch points (such as customer portals) for high-value users, with increases to upper funnel LTV metrics such as logged in sessions, high-intent actions, and program engagement• Lead in depth requirements analysis, collecting technical specs, design specs, effort and value estimations in partnership Engineers, UX Designers, Data Analysts and UX Researchers to inform and measure product success through quantitative and qualitative analysis• Provided Data Analytics support for programs, utilizing Adobe Analytics, Google Analytics, and other platforms to structure, gather, and analyze data for A/B testing optimization• Lead numerous programs with global teams, including near-shore and offshore resources, navigating cultural and communications differences between disparate team members• Defined requirements, developed data architecture and created visualizations for internal resourcing & financials tools to help improve studio operations at peak resource load (~100 people) leveraging Python, SQL, and Data Studio

Austin, Texas, Us

• Point of contact for accounts during project and retainer work, leading ongoing client-facing meetings• Managed projects ranging from small-scale and agile to longer term waterfall• Contributed to process improvements with PMO• Managed evolving risks and requirements through elaborative conversation with clients• Worked with internal sales team and consultants to determine right-sized solutions for clients• Worked with resource teams to best allocate available team members to tasks and phases• Developed and tracked scope and budgets for projects

• Provided Product Management for internal data systems, central eCommerce platform, CRM and integrations between all, defining roadmap with department leadership & ELT• Drove eCommerce growth through research and implementation of emerging tech and custom solutions• Provided Project Management of multi-phase front & back end CRM implementation with $1.1M budget• Lead migration from legacy SaaS tools to an in-house SQL Server-based application backend and front-end CMS migration• Developed skills in SQL, Javascript, and C# to assist with implementation of applications• Developed product and operational documentation for staff across 7 departments and 30+ stakeholders• Defined data processes across business, finance, operations, and tech departmentsto ensure data hygiene, relevance and accuracy

• Award winning content producer, sound designer, composer, and video designer for theatrical productions, video games, and digital media• Live sound engineer for multiple companies and events, including St. Edward's University, ZACH Theatre, Fusebox Festival• Voice-over recording engineer for agency auditions• Engineer and producer for recording artists

Austin, Texas, Us

• Worked with team of SMEs and editorial staff to develop engaging scripts for interactive secondary education curriculum• Helped develop editorial templates to enhance deliverables• Assisted in QA effort and helped improve QA processes

B.A., English - Creative Writing

Education record