Adam Horne

Adam Horne Email and Phone Number

Head of eCommerce @ Frive (formerly Lions Prep)
Adam Horne's Location
London, England, United Kingdom, United Kingdom
Adam Horne's Contact Details

Adam Horne personal email

n/a

Adam Horne phone numbers

About Adam Horne

Data, e-commerce and tech with experience in Financial Services, Holidays, Travel and Food industry.

Adam Horne's Current Company Details
Frive (formerly Lions Prep)

Frive (Formerly Lions Prep)

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Head of eCommerce
Adam Horne Work Experience Details
  • Frive (Formerly Lions Prep)
    Head Of Product
    Frive (Formerly Lions Prep) Apr 2022 - Present
    London, London, Gb
    E-commerce - responsible for the performance of web & app for Frive and the project owner for the external development team. Since joining we have launched and iterated a Frive app, improved our checkout and account area. In May 2024 we rebranded the platforms moving from Lions Prep to Frive + countless other improvements such as launching a bespoke loyalty & referral programme.Product - responsible for both the digital product offered to customers via their Frive subscription & the internal admin product. In November ‘23 we launched a new admin system enabling both marketing and operations to carry out their daily tasks.Technology - During 2023/24 we upgraded our internal tech. I scoped, project managed, tested & onboarded the in-house technology end to end from forecasting and procuring all the way through to packing the boxes ready for delivery.Design - Leading a small design team to feed into the product and technology improvements for Frive. Completing user research and spec’ing out complex problems to improve our users subscription experience.Data - Introduced PowerBI into the business for improved visibility and forecasting, migrated to GA4 and utilising Big Query. Self taught SQL to a good standard so I could assist the team with insight as we grew the Data function out further.
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  • P&O Ferries
    Senior Digital Marketing Manager
    P&O Ferries Jan 2021 - Apr 2022
    Dover, Kent, Gb
    Managed a team of 8 across e-commerce, conversion rate optimisation, SEO and email marketing and content creation and project managed the external development team.Improved on-site conversion rate through research, design & development on the checkout flow by 20%.Left position on ethical grounds when they sacked all of their sea faring staff.
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  • Sandals Resorts International
    Digital Marketing Manager
    Sandals Resorts International Apr 2019 - Jan 2021
    Montego Bay, Jm
    Responsible for e-commerce performance for Sandals and Beaches Resorts in the North America market including CRO, Analytics and Paid Media managing budgets and developing a strategy for the brands online advertising.
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  • Saga Plc.
    Senior Digital Marketing Manager - Saga Holidays
    Saga Plc. Sep 2017 - Apr 2019
    London, Gb
    Responsible for e-commerce activity and performance for Saga Holidays and Cruises managing 1000+ products from short haul stays to long haul tours and cruise itineraries. Leading a team of 12 looking after CRO, SEO, PPC, Analytics, Content Management, Email, Display, Affiliates and Social.
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  • Saga Plc.
    Digital Marketing Manager
    Saga Plc. Dec 2014 - Sep 2017
    London, Gb
    Responsible for a team of 8 looking after the e-commerce performance on Saga’s Car Insurance website. This ranged from CRO, Paid-Media (managing budgets and developing strategies for PPC performance), SEO, project management, aggregators and affiliates.Projects included a complete re-platforming, redesigning the website, a new mobile site, renewals engine as well as developing an optimisation testing programme across the wider business which led a team of designers, developers and user acceptance testers to deliver a constant flow of website optimisations.
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  • Saga Plc.
    Senior Online Marketing Executive
    Saga Plc. Jan 2013 - Dec 2014
    London, Gb
    Responsible for the web analytics on the insurance quote website for Car, Caravan, Motorhome & Breakdown across multiple brands. Manage a schedule of designers, developers and testers to implement a flexible and fast paced change programme through A/B and MVT testing. Successful tests across many key areas of the website such as conversion, upsell, engagement, form completion, reduction of errors and cross-sell.Use of web analytics tools for reporting and also for vital information to feed into the change programme such as understanding of usability, identification of errors or struggle points, difference in performance across browsers and devices.Involved in big online projects drawing up detailed website briefs and mock-ups liaising with designers and developers to ensure the balance between project requirements and user experience are met.Recently worked on a project to re-write our main website which I was heavily involved in using the insight and knowledge learnt from using web analytics tools as well as facilitating several usability studies at different stages of the process for more qualitative feedback.
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  • Saga Plc.
    Product Executive
    Saga Plc. Mar 2011 - Jan 2013
    London, Gb
    Responsible for web analytics (Tealeaf, Speedtrap and Maxymiser) on three products across three brands of the company’s websites. This included reporting on internet KPIs, identifying errors, issues and key struggles for users and then multi-variant testing of these areas to bring improvement. Through knowledge gained of our users through web analytics the premium page was redesigned and tested through MVT. The test saw a significant improvement in engagement, conversion & upsell which led to the design and functionality being rolled out across the various brands and products.Other areas of the role included competitor analysis, product reviews and drawing up of new product proposals and business cases to suggest recommendations to senior management. Implementation of new products, liaising with various departments to ensure project completion, analysing and improving the performance of new and existing products both offline and online.
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  • Enterprise Rent-A-Car
    Graduate Management Trainee
    Enterprise Rent-A-Car Sep 2010 - Mar 2011
    St. Louis, Mo, Us
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  • Mango Event Management
    Football League Account Executive
    Mango Event Management Jul 2008 - Aug 2009
    Day-to-day running of the ticketing assets for the main sponsor of the Football League. Liaising with a number of stakeholders throughout the company as well as communicating on a regular basis with all 72 Football League clubs and other agencies to ensure that the client gained the full potential from over 25,000 tickets nationwide.During the season I was part of a team that implemented a bespoke internal application created to streamline the process and improve the use of the clients’ assets. This was reported as a success and the process, research and results made up my final dissertation at University for which I was awarded a 1st for this module.

Adam Horne Skills

Online Marketing Insurance Digital Marketing Email Marketing Marketing Communications Marketing Strategy Direct Marketing Marketing Project Management Team Leadership Web Analytics Ppc Seo

Adam Horne Education Details

  • University Of Brighton
    University Of Brighton
    Business Studies
  • Dover Grammar School For Boys
    Dover Grammar School For Boys

Frequently Asked Questions about Adam Horne

What company does Adam Horne work for?

Adam Horne works for Frive (Formerly Lions Prep)

What is Adam Horne's role at the current company?

Adam Horne's current role is Head of eCommerce.

What is Adam Horne's email address?

Adam Horne's email address is ad****@****p.co.uk

What is Adam Horne's direct phone number?

Adam Horne's direct phone number is 4413037*****

What schools did Adam Horne attend?

Adam Horne attended University Of Brighton, Dover Grammar School For Boys.

What skills is Adam Horne known for?

Adam Horne has skills like Online Marketing, Insurance, Digital Marketing, Email Marketing, Marketing Communications, Marketing Strategy, Direct Marketing, Marketing, Project Management, Team Leadership, Web Analytics, Ppc.

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