At HLS, we provide integrated communications services across paid, earned, shared & owned (PESO) platforms through a simple three step process:1. Creative content & story telling: HOOK2. Selection of the best PR & Marketing platforms for your campaign: LINE3. Delivery of measurable outcomes & ROI: SINKEROur +25 clients range from local startups to the world’s largest power brands. HLS global clients include: SAP, Cisco, United Nations Development Programme (UNDP), Amazon Europe, Radisson Hotel Group, CBI, Top Employers Institute, and many more. Feeling inspired? Let’s connect, it’s what we do best! Pop us an email & say hi: hello@hooklinesinker.biz or visit www.hooklinesinker.biz

GL is the largest interior architecture-workplace specialist firm in SA comprising of +100 employees with national offices including its own research arm and sub-furniture brands. • Management of (ATL/BTL) communications for 4 company brands: Giant Leap workspace specialists, AngelShack Designer Office Furniture, Inspiration Office and Know More South Africa – our research and intelligence company • Act as company spokesperson / media interview representative as and when needed• Launch new products to the public, including AngelShack’s POP Chair which collaborated design with fashion by creating a Chair Fashion Show with 9 of SA’s top designers• Copy edit, proofread, and revise all communications including the annual coffee table book and the company glossy magazine• Identify, develop and execute communications strategy for key media contacts and customer references• Media partnerships: regular editorial contributions to FinWeek, Sunday Times & Business Day • Identify & nominate the companies for various local and global award initiatives • Create company literature and manage all internal employee communication • Create thought leadership material • Create and deliver press releases, media relations content, case studies, white papers, executive bios, newsletter content, social media content, and speaking proposals• Analyse and interpret company research into interesting and newsworthy press material for public and our various markets and industries in which we operate• Create print and electronic marketing and promotional materials • Work with advertisers for ad submissions• Research media coverage and industry trends. Develop fresh story ideas. Conduct extensive media outreach.• Digital/Social media planning and execution including weekly posts, competitions and advertising across a variety of platforms from intranet, the company blog, Facebook, Twitter, Pinterest and Google+

• Consumer Sectors: Travel & Tourism, Fashion, Motoring, FMCG• Corporate Sectors: CSI, Transport, Telecoms, Technology and Defence • Current clients & previous campaigns: Anglo American Platinum (CSI), United Nations (UNICEF), MTN, Airtel Africa, Andiccio Pizza, Peermont Hotel Group, McDonald’s, South African Transport Conference, Hyundai, and Paramount Group Global. • Capabilities: strategy & planning, media relations, copy writing, marketing, social media, advertising placement, in-house corp comms, events, Pan-African media networks, overseeing and working with in-house design & publishing and TV production. • Compile Peermont Hotel Group’s annual communications strategy and implement across 14 resorts throughout Africa (incl Botswana & Malawi) while incorporating marketing, advertising & digital media.• Implementation of Paramount Group’s media campaigns in Middle East, Ghana and Gabon, includes management of Pan-African agencies, partners and suppliers.• Copy compilation, design & editing of MTN's quarterly digi-magazine read by more than 6000 employees and staff.• Implementation of United Nations Vitamin A campaign with Limpopo’s Department of Health which reached 19,500 community members through advertising, marketing and stakeholder workshops with all five Polokwane districts in four African languages.• Increased media coverage by 57% re-positioning Peermont as number two in the hospitality travel industry, while entering the campaign into Best Media Relations campaign for PRISA awards.• Crisis Communications: media statements, media speeches, reactive press queries & interviews, measurement and reporting to senior management. • HR: manage a team of 6 - performance reviews, contract negotiations, hiring and promotions.• Promoted to the Executive team in 2012.• New business: identify & approach business leads, compile proposals, pitch and grow business further from existing clients while manage and succeed revenue targets.

• Client highlights: Nestle (TEX, Kit Kat, Bar One, Smarties & Ice Cream), SAB’s Castle Light, Roman’s Pizza, Radisson Blu Hotel Group, The Oyster Box, MTN, The Travel Corporation, Mango Airlines, ABSA and Total South Africa.• Developed the JHB commercial practice from 2 - 18 clients.• Promoted to Commercial Division Team Leader within six months of inception.• Appointed as Mango Airlines Crisis Communications (agency) comms manager to handle all media queries, coordinate interviews and head-up the crisis team in the event of a crisis• Won two 2010 silver PRISM Awards for the Nestle Bar One Manhunt and Kit Kat Comedy Festival.• Implemented KWV’s first social media campaign; increasing online presence with Facebook, Twitter and YouTube and blog design and creation • Executed national events such as the 34th Total Economy Run motorsport event and the MTN Kelly Rowland World Cup launch in 2010• Established and forged relationships with VIP celebrities for projects, campaigns and events. • Responsible for a team of three staff members (two account executives and one social media strategist)

• Pitched and secured five business accounts as a freelance publicist.• Executed South Africa’s largest costume party, MCQP 2009: campaign highlights included ambassador endorsement with Helen Zille.• Implemented a publicity campaign for the ‘Cathy Specific’ national road show for the CT, PE, KZN and JHB region.• Managed the New Space Theatre account which involved theatre announcements and profiling of the theatre cast members.• Compiled a publicity campaign for Cape to Coast.co.za. PR elements included brand endorsement, national giveaways, press release compilation and 3rd party alignments with Cape Town Tourism and Cape Routes Unlimited.

• Implemented and assisted with all communications and marketing campaigns for Woolworths South Africa across all sectors, with majority focus on fashion followed by food and CSR • Responsible for Woolworths environmental campaigns (SA’s first Organic Cotton farm and CSI projects; Woolworths Making the Difference Through Nutrition and Woolworths Making the Difference Through Design)• Successfully launched a number of Woolworths fashion brands including Country Road, Trenery, the Giselle shoe range and South African Designers (SAD) which included fashion shows, events and media product drops.• Managed and assisted with fashion and beauty events while overseeing budgets for multiple campaigns.• Established and forged relationships with Woolworths VIP’s and celebrities.• Reported directly to the Woolworths PR and Marketing teams on a daily/weekly basis.• Implemented an online digital campaign with Facebook, Twitter and South African top-bloggers to vote for their favourite ELLE magazine cover• Managed the Spur CSI brand called Soccer Masidlale which involved a national survey (in conjunction with the 2010 World Cup) and event management and attendance at nine regional events. Survey results were crafted per region for national, regional and community newspaper coverage• Responsible for celebrity profiling of South African race car driver, Stephen Simpson.

• Implemented consumer and trade communications campaigns for a luxury European biscuit brand, Bahlsen biscuits, Kellogg’s UK and Young Frozen Foods.• Coordinated a mass sampling promotions activity across ten UK regions, disseminating over 100,000 samples of Bahlsen’s new product called Crispini.• Assisted with a national research survey and drafted 15 press releases based on each regional result, coverage contributed to more than a third of print coverage• Compiled all press and advertorial copy for clients• Managed and compiled a bi-weekly competitors advertising and PR analysis for Kellogg’s Foodservice.• Compiled all first draft press releases, client speeches and account copy for both trade and consumer media publications.• Monitored all coverage and analysed media results, while reporting back to client on industry trends and opportunities.

• Managed and coordinated online sales for both men’s and women’s wear across a number of renowned brands, including Versace and G-Straw. • Professionally photographed clothing items in the studio and edited images for the company website.• Managed the data-base product spreadsheets for each and every online garment• Dispatched products to online buyers• Selected men’s and women’s key items to be used for media product placement and fashion shoots.• Compiled press material and issued images to media for additional fashion exposure.

• Implemented strategic public relations campaigns for consumer and lifestyle luxury brands: Nokia, Sun International, GHD haircare, Sportscene & Markham, and South African designers – Craig Port and Gavin Rajah.• Assisted with Sun International’s PR campaign – POSITIVE. A fusion of international and local musicians, artists and fashion designers. Featuring Versace, Roberto Carvalli and SEAL.• Assisted in the planning of strategic marketing and pr events to heighten brand awareness: ghd Pink Party, Sportscene and Markham collections preview. • Pitched and confirmed a ‘Create the Look’ shoot for ghd, a beauty and grooming feature which appeared in GQ, ELLE and Glamour magazine• Assisted in the planning of media trip to the Tapologo AIDS Hospice resulting in international newspaper coverage in CNN, The Star, Chicago Tribune, and Le Monde.• Assisted with all media related activities for Cape Town Fashion Week 2005 – securing more than 60 key fashion journalists for the event and achieving more than R45million worth of national and international coverage within three months.