• Develop marketing strategies and brand campaigns that include advertising, events, webinars, advertorials, PR, newsletters, direct mail/email, proactive, targeted marketing, white papers, websites, CRM databases, video, mobile applications, virtual reality, and social media.• Serve as project lead for redesigning and integrating the Enterprise Florida corporate and Brand Campaign websites. Including: Completing the technology and design firm selection and contract maintenance. Defining project milestones and ensuring on-time delivery. Design input, content development, and navigation optimization. Developed and executed comprehensive and integrated marketing campaigns and coordinated launch promotions resulting in 5.8 million media impressions worldwide.• Leverage IT infrastructure and Business intelligence (BI) tools to transform Enterprise Florida's wealth of raw data into meaningful and actionable information for business analysis and detailed performance reporting.• Spearhead the creation of the state's first online database of available buildings and sites. Execute in-person demonstrations and training sessions with partner organizations to strengthen user support and improve data quantity and quality.• Design and implement a complex marketing automation program for engaging over 40,000 active and inactive prospects. Nurturing leads by automatically sending personalized, targeted messages based on their behavior and industry interests to help move them through the sales funnel and ultimately convert.• Analyze advanced multichannel analytics to measure campaign ROI and determine value and effectiveness. Incorporate results and KPIs into the strategic development of future marketing plans while providing direct, simplified business data for decision-makers.Professional AwardsSEDC, 2018, 2014American Advertising Award (ADDY), 2017IEDC, 2017,2008,2003W3 Awards, 2015Web Marketing Association (WebAward), 2014

To ensure that Enterprise Florida’s web portals remain state-of-the-art, while providing a fully interactive web experience. Through continued enhancements including: social networking site integration, dynamic content, and multi-media interactivity, we ensure easy access to fresh and relevant content while maximize engagement of our online audiences. With increased accessibility to our vast resources, we are successfully and efficiently serving the State of Florida in the 21st century innovation economy.Ensure Enterprise Florida's web portals remain state-of-the-art while providing a fully interactive web experience. Through enhancements, including social networking site integration, dynamic content, and multi-media interactivity, ensure easy access to fresh and relevant content while maximizing the engagement of our online audiences. With increased accessibility to our vast resources, successfully promoted the state of Florida as a business super-state and showcased our dynamic talent pipeline.• Maintain and administer all 17 EFI Websites, including corporate, industry trade show, brand, and partner domains. Ensure all websites and all digital media content remain up-to-date and accurate and optimize and refine website SEO for optimal organic search performance resulting in over 9 million visits and 17 million page views. • Design and implement the organization's social media strategies across multiple channels resulting in over 16 million visitor impressions.• Manage Brand Portal to enable the streamlined distribution of the most current versions of forms and other branded materials to our target audiences.• Develop the technological strategy and integration of EFI's DAM (Digital Asset Management system): Including the consolidated EFI's vast catalog of digital assets, including (images, videos, statistics, quotes, testimonials, audio, and working creative files

• Designed and integrated 10 separate company websites, containing over 1,000 unique pages, 2,000images and 50,000 links. • Served as an In-house web designer and developer. Using hybrid HTML/Flash pages as well as Coldfusion, database-driven content for three membership-based club websites. • Developed and maintained the companies E-Commerce portal, which resulted in a 90% increase inonline sales. • Produced the creation of promotional CD’s for clients, using concept design, sound design, and videoproduction.

Fort Campbell is a power-projection platform and maneuver installation for the Army. It is also the home of the Army's most-deployed contingency forces. Strategically located on the KY/TN State line, the base can deploy mission-ready contingency forces by air, rail, highway, and inland waterway.• Led, supervised, evaluated, and counseled an eight-person team of Combat Engineers.• Graduated from the Non-Commissioned Officer Academy in the top 20% of the class and was awarded a position on the Commandant's List.• Graduate of the Army's elite Sapper Leader Course, a demanding 28-day leadership development course for combat engineers that reinforces critical skills and teaches advanced techniques.