Adam Kopp Email & Phone Number

Milwaukee, Wi, Us

Denver, Colorado, United States

Denver, Colorado, United States

Maintains positive working relationship with client while clearly communicating the value of overall search efforts Develops and executes search strategies to exceed client goals and KPIs Identifies and presents new opportunities and areas for growth to client to improve their search program Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling Manages budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis Manages ongoing bid optimization, evolving account structure, and progressive targeting tactics Creates and executes ongoing testing plans for ad copy, landing pages, industry betas, etc. Oversees risk management through proper QA of all work as documented within various search SOPs Participates in agency trainings and channel roundtables by communicating POV, discussing industry news and updates, and identifying learning opportunities Serves as a mentor/coach to Search Coordinators

Menomonee Falls, Wi

Track all client account strategies, action items, and completed work within our project management software.Effectively manage time and prioritize workload across multiple responsibilities while tracking time spent on client projects. Develops high impact priorities in support of internal and external goals for client accounts. Proactively prioritize growth and performance in accounts through product adoption and optimization.Troubleshooting issues, research causes, and presenting potential solutions. Daily account management and monitoring important account metrics across paid channels such as search, display, shopping, video, and social.Manage advertising budgets & bidding strategies to achieve desired outcomes. Compile and distribute reports with performance analysis and insights, opportunities, and areas for improvement both to partners and internal team, upholding Rocket Clicks' standards of communication.

New Berlin, Wisconsin, United States

Responsible for creating impactful online advertising strategies for clients, implementing the tactics that support those strategies, providing effective analysis, and communicating with internal and external marketing teams, keeping all stakeholders informed of progress. Coordinating client's marketing efforts in tandem with specialists of other disciplines as well as account managers.Design PPC strategies that align with client business objectives.Develop and manage a variety of online advertising campaigns cross-channel and cross-platform (including Paid Search, Display, Mobile, Video, Shopping, etc…).Utilize analytics platforms (primarily Google Analytics) to evaluate advertising and website performance toward stated goals and make recommendations for continual improvement.Daily implementation of paid search tactics including: keyword research, ad copy writing and testing, bid management, budget allocations, and landing page analysis.Build strong client relationships by growing client revenues, providing client education, and presenting additional digital media opportunities where appropriate.Create monthly client reports (with more frequent internal monitoring & reporting on quality score, conversions, average cost per click, average position, impression share, and other important metrics).Work with members of various disciplines to provide the best marketing solution to clients.Stay current on latest search marketing trends and maintain relevant industry certifications (Google AdWords, Bing Ads).Manage time and workload effectively to achieve department resourcing targets.

Brookfield, Wisconsin, United States

Demonstrate brand awareness within all products on the sales floor, and continually promoting the benefits of living a life outdoors.Create impactful relationships with clientele on a daily basis while continuing to present the co-op way in both a meaningful and profitable manner. Work with store management, visual merchandising point person, and Sales Leads to maintain visual standards.

West Bend, Wi

Partnered with account management team to understand and execute client requests.Analyzed project specifications and requirements.Assisted in the definition of project scope and objectives, involving all relevant stakeholders.Worked closely with strategy, creative, and technology teams to develop business requirements and implementationplans.Opened and managed jobs via company software and filing system (Workamajig).Set expectations for deliverables and timing.Resolved schedule conflicts and proactively guided projects through the internal processes and programs.Managed the scope, resources, budget and project schedule with minimal guidance from Account Manager.Promoted teamwork and coordination across team members.Ensured ability to track project progress in coordination with project financials.Ensured client jobs are produced in compliance with strict quality standards.Helped source freelance talent for projects when needed.Maintained a high level of organization, day-to-day management of projects from initiation through implementation and deployment.Read trade publications, websites or other sources for information to become knowledgeable on each client and to keep abreast of client’s industry issues and changes.

Delafield, Wisconsin

Created, managed, and launched customized, interactive marketing strategies related to retargeting and mobile display, pre-roll video display, and email marketing.Led client communication in the strategic benefits of using digital marketing tactics to reach project goals, as well as analyzing performance reports to ensure success.Oversaw 80-100 retargeting campaigns, 30-50 email campaigns, 60-80 mobile campaigns, and 5-10 pre-roll campaigns on monthly basis with a 90% client retention rate.Collaborated with internal teams in the development of campaign ideas for prospective and existing clients.Led the design of campaigns by creating display ads in Adobe Photoshop.Experience with Facebook Ads, while being in charge of 20-25 accounts. Wrote social media content for 5-10 clients on a weekly basis, creating brand awareness and generating leads.

Oconomowoc, Wi

Superior customer service and developed interpersonal communication skills by leading employees in store finances, ordering, training, and problem solving. Led weekly store and corporate meetings while generating new ideas to sell product and expand brand awareness.

Menomonee Falls, Wi

Led and organized events pertaining to promotions and marketing, obtaining new listeners and reflecting the company in a positive way.Interacted with record label representatives, businesses, and venues ensuring quality performances during events. Directed and organized 50 yearly meet and greet events between listeners and musical artists including Summerfest, State Fair, and Big Snow Show music festival. Developed effective operations regarding social media marketing, website maintenance, and literature/tools for events.

Bachelor'S Degree, Communication And Media Studies

Associate Of Arts And Sciences (A.A.S.), Journalism

Activities and Societies: University Newspaper