Creation and implementation of marketing strategy for brands portfolioCooperation with global marketing teamPortfolio managementCreation of annual plans for brands and modern trade clientsCreation of tools need to implement annual plans (promo strategy, price strategy, POSM, shopper analyses)

- Developed media plans, planned PR activities and influencer campaigns (incl. assets development)- Formed marketing, digital strategy and trade recommendations (e.g. pricing strategy, listing priority), fully implemented by multifunctional departments to increase the top line- Product, communication and innovation launches 360-degree regional initiative executions (e.g. festivals partnership, influencer cooperation)