Adam Lien Email & Phone Number

I started by packing under 10 boxes a month and now send out thousands of boxes each month to our subscribers. Today, I lead a team of 20+ experts who are inherently invested in the well-being of each and every The Lift Box subscriber and media consumer!Back in 2017, I was the Primary Instructor of the USCG Basic Tactical Operations Course, standing on the rooftop of a live-fire shoothouse on board Camp Lejeune with my fellow instructors. One instructor mentioned they didn’t like a pre-workout because it tasted terrible. Another instructor said they had just bought an expensive protein that didn’t even mix well. I knew there had to be an easier way to try supplements and healthy snacks before spending money on full-sized products. So, in 2017, on top of a live-fire shoothouse, the idea of The Lift Box was born.I had no idea what I was doing, though. No background in subscription boxes, no clue of how to create or where even get boxes, let alone how to source the products needed, but I knew I could quickly learn and create something special. I took a month of leave (time off) to do market research. I began looking at 1 and 2-star reviews of the top competition in the space. I made lists on my whiteboards and found the commonalities between these lists, and created The Lift Box.The best way to build a community is by connecting with people on a personal level. I love hearing from my subscribers and taking the time to get to know them. The more I know about them, their lives, and their fitness routines, the easier it is for myself and staff to curate a monthly Lift Box that's just right for them.Over the last 5 years, we’ve partnered with 300+ brands in the fitness industry, creating one of the most cost-effective in-hand sampling opportunities in the industry.Today, The Lift Box is the largest monthly fitness subscription box in the US!During my 14-year career in the U.S. Coast Guard, I spent 11 years in the Deployable Specialized Forces, conducting counter-terrorism and counter-transnational organized crime missions throughout Central and South America, the Middle East, and Africa. Trained over 600 special operations assaulters as the Primary Instructor for the USCG Basic Tactical Operations Course, Advanced Marksmanship Instructor Course, and Close Quarters Combat Instructor Course.At Headlines Over Sidelines, our mission is to change the way the world assumes a different mindset, to motivate and inspire them to better their health. To be a brand that builds stronger humans with stronger minds, bolder ambitions, and a hunger for success.