Adam Link Email and Phone Number

Leading sales efforts related to AtriCure's Cryo Nerve Block Therapy (cryoNB) for acute post-operative pain relief in cardiothoracic procedures. Designed, launched, and expanding a dedicated team of Territory Managers (CTM) and Clinical Specialists (CCS) focused on awareness and routine adoption of cryoNB therapy throughout the United States.

Led upstream and downstream efforts related to AtriCure's Cryo Nerve Block Therapy (cryoNB) for acute post-operative pain relief in cardiothoracic procedures. Designed, launched, and expanded a dedicated team of Therapy Awareness Representatives (TARs) and Cryo Nerve Block Clinical Specialists (CCSs) focused on awareness and routine adoption of cryoNB therapy throughout the United States. Transitioned with the team into the US Sales organization 1/1/2020.

• Responsible for the U.S. commercialization of WATCHMAN encompassing a 12 state geography.• Consistent performer; finished 126% to plan since market introduction.• Responsible for all aspects of introducing a new therapy in the market place: physician alignment, administration and C-suite buy-in, procurement / supply chain contract negotiation, pro-forma analysis, reimbursement, program coordination, physician training and education, therapy awareness with referring physicians, and building sustainable programs.• Supported physicians on the safe and effective use of WATCHMAN. • Extensive international travel experience as part of training program prior to U.S. commercialization.

• Finished 101% to plan, recognized for the highest sales performance with a new product launch, closed $400k in new business, and negotiated 12 new contract agreements with senior level hospital executives in 2012.• Manage a territory consisting of 30 accounts in 3 states: MN, IA, & WI.• Support all physicians on the safe and effective use of AMPLATZER products. • Mentor Field Clinical Representative through bi-weekly field rides, case observations, and weekly account strategy meetings. • Drive strategic therapy awareness events to create awareness of novel new therapies in the surrounding market.

• Supported physicians on the safe and effective use of AMPLATZER products; proficient on all cath lab imaging.• Cross-trained on surgical valve products and case support. • Educated interventional cardiology lab staff on structural heart disease anatomy, physiology, imaging, and AMPLATZER product portfolio.• Coordinated 5 physician to physician educational programs throughout the territory to increase physician confidence in closing challenging defects.• Updated physicians on current clinical data regarding the safety and efficacy of AMPLATZER products. • Analyzed business trends and set strategies for overachieving monthly and quarterly plans. • Promoted to territory manager for success as a field clinical representative.

• Supported 43 sales and management personnel by developing and implementing quarterly tactical marketing programs and deliverables to capitalize on business opportunities.• Established solid relationships with National KOLs in Interventional Cardiology. • Responsible for delivering product training to Interventional Cardiologists attending simulation training.• Developed and drove targeted competitive account program for the U.S. field resulting in an increase of $175K in sales one month after launch.• Partnered with sales team to understand current marketplace; created standardized messaging and sales tools to address challenges. • Developed and maintained clinical application website for key structural heart disease journal articles with one page executive summaries.• Managed two active upstream marketing projects for second generation products.• Stepped-in and managed Chicago sales territory in November and December 2009; driving 153% of plan in November and 138% of plan in December.• Received employee of the month and promoted to field clinical representative for success in the sales territory.

• Created a comprehensive sales training program for management and new sales representatives including: anatomy, physiology, TEE and ICE echo imaging, disease states, AMPLATZER product portfolio, competitive landscape, and positioning using SPIN methodologies. • Conducted product training for 35 North American field sales, 15 international, and 200 home office personnel. • Developed field sales preceptorship program with KOLs on structural heart disease and the application of AMPLATZER products. • Developed pipeline reporting tool to aid sales team in understanding run rates against monthly and quarterly targets. • Led “Net Promoter Score” initiative globally to understand customer perceptions; developed SWOT analysis and presented findings to the CEO and management team. • Executed trade show and conference activities in U.S. and International markets to drive adoption of the SHD product portfolio.