Adam Lynch Email and Phone Number
I am an experienced Senior Director with a detailed understanding of the software-as-a-service (SaaS) and technology industries. I help companies grow by developing and implementing robust and deliverable go-to-market and revenue-focused strategies. To achieve this, I create strong operational foundations by developing high-performing teams, and the optimisation of processes, tooling and data. Throughout my career, I've partnered with international, matrixed SaaS and technology businesses to implement revenue operations and sales processes that drive topline growth. My expertise extends beyond sales, encompassing finance, budgeting, and P&L management, consistently achieving positive EBITDA performance. This diverse skillset allows me to contribute meaningfully across various functions and ensure holistic business success.Strategic Business Partner: My keen eye for commercial opportunities played a pivotal role in supporting the founders and overseeing the successful acquisition of WooRank by Bridgeline Digital. I further leveraged my expertise to integrate WooRank seamlessly into Bridgeline's operational structure, driving post-acquisition growth.Team Excellence Architect: Recognized for my leadership and ability to inspire, I built and led high-performing remote teams across various functions, fostering a thriving culture. My efforts resulted in a remarkable 20% increase in staff retention (from 70% to 90%) and an impressive Employee Net Promoter Score of 42. Revenue Operations Transformation Champion: Collaborating closely with sales leadership, I leveraged data-driven insights to optimize the entire revenue cycle, leading to a 20% boost in uptime and productivity. I spearheaded the development and implementation of a new marketing and CRM tech stack, further streamlining sales operations. Data-Empowered Decision Maker: My passion for data and analytics enabled me to streamline strategic planning and decision-making, saving the company a valuable 3 months per year. By providing actionable business insights based on operational performance and market trends, I ensured robust market planning and effective business measurement.Efficiency Expert: Through collaborative efforts, I drove a 15% reduction in customer churn by optimizing customer lifecycle processes and communication strategies. I championed operational efficiency across all core functions, including product, sales, marketing, customer success, and finance.
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Head Of Revenue OperationsImmerse EducationMilton Keynes, Gb -
Head Of Revenue OperationsImmerse Education May 2024 - PresentLondon Area, United Kingdom -
Managing DirectorTwoëars Sep 2017 - Jun 2024A boutique agency helping B2B SaaS and digital businesses implement and grow with revenue operations, digital strategies, sales optimisation and sales enablement.During my time as Managing Director, I have:• Supported start-up and scale-up businesses to develop business requirements, financial models, go-to-market, and operational strategies. Delivered over £500K in seed funding.• Supported scale-up business to implement organizational development program to increase commercial team efficiency by 25%. Displayed facilitation skills to support migration to the new structure. • Delivered 15 concurrent complex projects for strategic accounts. Utilised strong account management project management skills to ensure efficient portfolio management of multiple streams delivering a 20% increase in operational efficiency. -
Senior Director Of Business And Revenue OperationsBridgeline Jul 2021 - Jul 2022London Area, United KingdomSuccessfully integrated WooRank into the broader Bridgeline operational structure following Bridgeline's acquisition of WooRank. During my time at Bridgeline, I delivered:The Optimization of Pipelines for Predictable Revenue:I excel at managing pipelines, and ensuring a consistent flow of qualified leads throughout the sales funnel. By implementing effective pipeline management processes, I've demonstrably increased efficiency and predictability in closing deals and ensuring robust capacity planning. My ability to develop and monitor key performance indicators (KPIs) allows me to assess the effectiveness of these processes and make data-driven adjustments.The Transformation of Data into Actionable Insights:I believe strongly in the power of data analysis for driving informed decision-making. I have a wealth of experience in generating insightful revenue reporting and analytics, enabling stakeholders and sales leaders to understand key trends and performance metrics. This expertise extends to preparing comprehensive board reporting materials and facilitating clear communication and strategic decision-making at the highest levels.Focussed on Data-Empowered Decision Making: My passion for data and analytics enabled me to streamline strategic planning and decision-making, saving the company a valuable 3 months per year. By providing actionable business insights based on operational performance and market trends, I ensured robust market planning and effective business measurement.Streamlined Sales:I leveraged Salesforce's robust sales enablement capabilities to manage opportunities, track leads, and gain valuable insights into sales performance, ultimately driving revenue growth.I utilized HubSpot's marketing automation features to nurture leads, personalize campaigns, and generate qualified prospects, contributing to increased sales opportunities and topline revenue. -
Ceo/CooWoorank Dec 2018 - Jul 2021RemoteSuccessfully led a cross-functional and internationally remote team to maximise SaaS profitability. Introduced and developed new commercial programmes to diversify revenue streams for an already established market-leading product in SEO and Digital Marketing industry. Supported more than 3,500 SMB, Mid-market and Enterprise businesses to grow their online presence and drove a 20% productivity through continual optimisation of the full revenue cycle process.Acted as a Strategic Business Partner: My keen eye for commercial opportunities played a pivotal role in supporting the founders and overseeing the successful acquisition of WooRank by Bridgeline Digital. I further leveraged my expertise to integrate WooRank seamlessly into Bridgeline's operational structure, driving post-acquisition growth.Team Excellence: Recognized for my leadership and ability to inspire, I built and led high-performing remote teams across various functions, fostering a thriving culture. My efforts resulted in a remarkable 20% increase in staff retention (from 70% to 90%) and an impressive Employee Net Promoter Score of 42. I spearheaded recruitment, onboarding, and training initiatives, ensuring optimal team performance management. I utilised the following tools and business applications to deliver:An Enhancement to Customer Experience:Zendesk: I implemented Zendesk as our customer support platform, providing efficient issue resolution and improving customer satisfaction, which translated into higher retention rates and the potential for upselling.A Boost Collaboration and Productivity:Airtable: I utilized Airtable's flexibility to create customized workflow management systems and collaborative databases, enhancing teamwork and project management across different departments.Zapier: I implemented Zapier to automate repetitive tasks and connect various software applications, streamlining operations and freeing up valuable time for more strategic initiatives. -
CmoWoorank Sep 2017 - Dec 2018London, England, United KingdomLed and managed Sales, Customer Success and Marketing teams and introduced new processes and customer acquisition and retention-focused programmes, delivering a 20% uplift in team efficiency. Implemented a change management process to diversify revenue stream and customer acquisition channels. During this period I:Drove Growth through Strategic GTM Planning:My expertise in go-to-market (GTM) planning shines through in my track record of successfully designing and implementing strategies that optimize growth. I understand the importance of tailoring plans to specific regions and market segments, evidenced by my successful territory design initiatives and high-level of communications.Acted as a Revenue Operations Transformation Champion: Collaborating closely with sales leadership, I leveraged data-driven insights to optimize the entire revenue cycle, leading to a 20% boost in uptime and productivity. I spearheaded the development and implementation of a new marketing and CRM tech stack, further streamlining sales operations. Identifying a revenue diversification opportunity, I launched and refined impactful sales support and partner programs, achieving a significant 15% revenue increase within the first year and adding significant business value.Became an Efficiency Expert: Through collaborative efforts, I drove a 15% reduction in customer churn by optimizing customer lifecycle processes and communication strategies. I championed operational efficiency across all core functions, including product, sales, marketing, customer success, and finance. Additionally, my keen understanding of technology led to optimized tech stack utilization, resulting in annual cost savings of over £100,000 for the company. -
CeoShopomo Sep 2015 - Sep 2017LondonSpearheaded development of a product concept into a sustainable business unit including recruitment and leadership of a multi-functional global team. Led investment and funding processes and was instrumental in partnering with data providers including Amazon, Affiliate Networks and major UK-based retailers. -
Director Of Special Projects At Ve InteractiveVe Interactive Sep 2014 - Sep 2015London, United KingdomIn this role I have responsibility for the development and delivery of a number of Ve Interactive's products, including the company's first consumer facing product, which is due for launch in Q2 2015.In addition, I am responsible for group IP Strategy and implementation and play a support and mentor role for digital start-ups and Ve's International Development Centres. -
Director Of Veservices And Director Of Business DevelopmentVe Interactive May 2011 - Aug 2014London, United KingdomVe Interactive is a fast growing, global online efficiency business that offers any business with an online presence with a number of solutions to ensure their maximum return online. My role included the definition and implementation of the VeServices digital marketing offering and management of the Client Services team that monitored, managed and assisted a growing number of UK based clients. In addition, and as a member of the Executive Management I was tasked with international sales and expanding the business into international territories and managing these relationships moving forward. -
Assistant Director And Head Of Digital MediaThe R&A Sep 2008 - Jun 2011St Andrews, ScotlandDuring the last 2 years of my time with The R&A I was tasked with focusing on and improving the digital presence for both The R&A’s global governance activities and The Open Championship. I had overall responsibility for strategy, direction and delivery across all platforms, including; online, social, mobile, gaming and ecommerce. Key parts of my role were:Sourcing and selection of agencies to support delivery of The R&A’s digital media platform. Development and implementation of a cross-platform broadcast and media rights strategy. Creation and delivery of a multi-channel content strategy for The R&A and Open Championship that led to the introduction of a live HD streamed channel on www.opengolf.com and The Open’s official iPhone App. Uptake was extremely positive with an accumulative 350,000 hours of coverage being viewed over the 4 days of the 2010 Open.Establishing and maintaining relationships with major international broadcasters, media companies and technology providers to maximise the commercial and promotional value of The Open Championship and The R&A.Responsible for development of mobile products, including award winning iPhone/iPad Apps for The Open Championship and Rules of Golf. -
Assistant Director - CommercialThe R&A Jan 2005 - Aug 2008St Andrews, ScotlandThis was a multi faceted role that allowed me to gain executive experience across all areas of the Open Championship’s commercial business operations. This included ongoing management and development of The R&A’s and Open Championship’s online presence and global digital rights strategy and sales. I was also responsible for a number of offline activities including implementation of The Open’s commercial sponsorship program and management of Brand, Merchandising and Licensing. -
Commercial ManagerThe R&A Apr 2002 - Dec 2004St Andrews, ScotlandThe main elements of this role were creation and implementation of a new brand for The Open Championship across the venue, broadcast, online and on all other facets of the event, management of merchandising and licensing operations and commercialisation of the The R&A’s and Open Championship’s film and footage archive. -
Golf Course ManagerImg Aug 1999 - Jul 2001AustraliaHeld responsibility for all operational and commercial aspects of golf course facilities. Managed day-to-day golf operations, catering and bar functions, marketing and corporate sales.In addition, I worked alongside the greenkeeping teams and member services ensuring quality service delivery and course presentation.
Adam Lynch Education Details
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Leisure Management
Frequently Asked Questions about Adam Lynch
What company does Adam Lynch work for?
Adam Lynch works for Immerse Education
What is Adam Lynch's role at the current company?
Adam Lynch's current role is Head of Revenue Operations.
What schools did Adam Lynch attend?
Adam Lynch attended Brunel University Of London.
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Adam Lynch
A Leader In Energy Procurement, Purchasing And Strategy Globally At The Global Procurement Group (Ngp)United Kingdom1ngpltd.co.uk -
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Adam Lynch
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