Adam Lynch Email & Phone Number

Milton Keynes, Gb

London Area, United Kingdom

A boutique agency helping B2B SaaS and digital businesses implement and grow with revenue operations, digital strategies, sales optimisation and sales enablement.During my time as Managing Director, I have:• Supported start-up and scale-up businesses to develop business requirements, financial models, go-to-market, and operational strategies. Delivered over £500K in seed funding.• Supported scale-up business to implement organizational development program to increase commercial team efficiency by 25%. Displayed facilitation skills to support migration to the new structure. • Delivered 15 concurrent complex projects for strategic accounts. Utilised strong account management project management skills to ensure efficient portfolio management of multiple streams delivering a 20% increase in operational efficiency.

London Area, United Kingdom

Successfully integrated WooRank into the broader Bridgeline operational structure following Bridgeline's acquisition of WooRank. During my time at Bridgeline, I delivered:The Optimization of Pipelines for Predictable Revenue:I excel at managing pipelines, and ensuring a consistent flow of qualified leads throughout the sales funnel. By implementing effective pipeline management processes, I've demonstrably increased efficiency and predictability in closing deals and ensuring robust capacity planning. My ability to develop and monitor key performance indicators (KPIs) allows me to assess the effectiveness of these processes and make data-driven adjustments.The Transformation of Data into Actionable Insights:I believe strongly in the power of data analysis for driving informed decision-making. I have a wealth of experience in generating insightful revenue reporting and analytics, enabling stakeholders and sales leaders to understand key trends and performance metrics. This expertise extends to preparing comprehensive board reporting materials and facilitating clear communication and strategic decision-making at the highest levels.Focussed on Data-Empowered Decision Making: My passion for data and analytics enabled me to streamline strategic planning and decision-making, saving the company a valuable 3 months per year. By providing actionable business insights based on operational performance and market trends, I ensured robust market planning and effective business measurement.Streamlined Sales:I leveraged Salesforce's robust sales enablement capabilities to manage opportunities, track leads, and gain valuable insights into sales performance, ultimately driving revenue growth.I utilized HubSpot's marketing automation features to nurture leads, personalize campaigns, and generate qualified prospects, contributing to increased sales opportunities and topline revenue.

Remote

Successfully led a cross-functional and internationally remote team to maximise SaaS profitability. Introduced and developed new commercial programmes to diversify revenue streams for an already established market-leading product in SEO and Digital Marketing industry. Supported more than 3,500 SMB, Mid-market and Enterprise businesses to grow their online presence and drove a 20% productivity through continual optimisation of the full revenue cycle process.Acted as a Strategic Business Partner: My keen eye for commercial opportunities played a pivotal role in supporting the founders and overseeing the successful acquisition of WooRank by Bridgeline Digital. I further leveraged my expertise to integrate WooRank seamlessly into Bridgeline's operational structure, driving post-acquisition growth.Team Excellence: Recognized for my leadership and ability to inspire, I built and led high-performing remote teams across various functions, fostering a thriving culture. My efforts resulted in a remarkable 20% increase in staff retention (from 70% to 90%) and an impressive Employee Net Promoter Score of 42. I spearheaded recruitment, onboarding, and training initiatives, ensuring optimal team performance management. I utilised the following tools and business applications to deliver:An Enhancement to Customer Experience:Zendesk: I implemented Zendesk as our customer support platform, providing efficient issue resolution and improving customer satisfaction, which translated into higher retention rates and the potential for upselling.A Boost Collaboration and Productivity:Airtable: I utilized Airtable's flexibility to create customized workflow management systems and collaborative databases, enhancing teamwork and project management across different departments.Zapier: I implemented Zapier to automate repetitive tasks and connect various software applications, streamlining operations and freeing up valuable time for more strategic initiatives.

London, England, United Kingdom

Led and managed Sales, Customer Success and Marketing teams and introduced new processes and customer acquisition and retention-focused programmes, delivering a 20% uplift in team efficiency. Implemented a change management process to diversify revenue stream and customer acquisition channels. During this period I:Drove Growth through Strategic GTM Planning:My expertise in go-to-market (GTM) planning shines through in my track record of successfully designing and implementing strategies that optimize growth. I understand the importance of tailoring plans to specific regions and market segments, evidenced by my successful territory design initiatives and high-level of communications.Acted as a Revenue Operations Transformation Champion: Collaborating closely with sales leadership, I leveraged data-driven insights to optimize the entire revenue cycle, leading to a 20% boost in uptime and productivity. I spearheaded the development and implementation of a new marketing and CRM tech stack, further streamlining sales operations. Identifying a revenue diversification opportunity, I launched and refined impactful sales support and partner programs, achieving a significant 15% revenue increase within the first year and adding significant business value.Became an Efficiency Expert: Through collaborative efforts, I drove a 15% reduction in customer churn by optimizing customer lifecycle processes and communication strategies. I championed operational efficiency across all core functions, including product, sales, marketing, customer success, and finance. Additionally, my keen understanding of technology led to optimized tech stack utilization, resulting in annual cost savings of over £100,000 for the company.

London

Spearheaded development of a product concept into a sustainable business unit including recruitment and leadership of a multi-functional global team. Led investment and funding processes and was instrumental in partnering with data providers including Amazon, Affiliate Networks and major UK-based retailers.

London, United Kingdom

In this role I have responsibility for the development and delivery of a number of Ve Interactive's products, including the company's first consumer facing product, which is due for launch in Q2 2015.In addition, I am responsible for group IP Strategy and implementation and play a support and mentor role for digital start-ups and Ve's International Development Centres.

London, United Kingdom

Ve Interactive is a fast growing, global online efficiency business that offers any business with an online presence with a number of solutions to ensure their maximum return online. My role included the definition and implementation of the VeServices digital marketing offering and management of the Client Services team that monitored, managed and assisted a growing number of UK based clients. In addition, and as a member of the Executive Management I was tasked with international sales and expanding the business into international territories and managing these relationships moving forward.

St Andrews, Scotland

During the last 2 years of my time with The R&A I was tasked with focusing on and improving the digital presence for both The R&A’s global governance activities and The Open Championship. I had overall responsibility for strategy, direction and delivery across all platforms, including; online, social, mobile, gaming and ecommerce. Key parts of my role were:Sourcing and selection of agencies to support delivery of The R&A’s digital media platform. Development and implementation of a cross-platform broadcast and media rights strategy. Creation and delivery of a multi-channel content strategy for The R&A and Open Championship that led to the introduction of a live HD streamed channel on www.opengolf.com and The Open’s official iPhone App. Uptake was extremely positive with an accumulative 350,000 hours of coverage being viewed over the 4 days of the 2010 Open.Establishing and maintaining relationships with major international broadcasters, media companies and technology providers to maximise the commercial and promotional value of The Open Championship and The R&A.Responsible for development of mobile products, including award winning iPhone/iPad Apps for The Open Championship and Rules of Golf.

St Andrews, Scotland

This was a multi faceted role that allowed me to gain executive experience across all areas of the Open Championship’s commercial business operations. This included ongoing management and development of The R&A’s and Open Championship’s online presence and global digital rights strategy and sales. I was also responsible for a number of offline activities including implementation of The Open’s commercial sponsorship program and management of Brand, Merchandising and Licensing.

St Andrews, Scotland

The main elements of this role were creation and implementation of a new brand for The Open Championship across the venue, broadcast, online and on all other facets of the event, management of merchandising and licensing operations and commercialisation of the The R&A’s and Open Championship’s film and footage archive.

Australia

Held responsibility for all operational and commercial aspects of golf course facilities. Managed day-to-day golf operations, catering and bar functions, marketing and corporate sales.In addition, I worked alongside the greenkeeping teams and member services ensuring quality service delivery and course presentation.