Tread Transportation Fed EX Ground

Charity, Not Compensated Successfully evolved the organizations logos and trademarks into a brand while harmonizing all three K's, in three different classifications for the first time in over 160 years.The Strikes Against Cancer, a benefit Select Youth Baseball Tournament is the largest weekend baseball tournament in the Southwest. Registered 501-c, proceeds are distributed yearly to Cancer Research Foundations. The National Ovarian Cancer Coalition, and Leukemia and Lymphoma Society are our main benefactors yearly. We are recognized by the American Cancer Society, ESPN, and Carter Blood Care. Responsible for brand equity, ad campaigns, strategic alliances, and overall growth of Strikes Against Cancer Annual Select Youth Tournament.*Built relationships with Mayor, Visitors Convention Bureau, and McKinney Community Development Corporation resulting in annual grants for marketing to promotion of City.*Researched, categorized, and designed organizational trademarks with corporate attorney yearly making them compliant, and in commerce. *Update yearly Marketing Campaigns, Designs, Visuals, and content on WordPress site.*2017 set a benchmark record with 510 Teams, making the tournament one the largest in the Southwest and a single weekend. Grew 186% from Inaugural Tournament to 7th Anniversary.*2018 established Strikes Against Cancer as the Elite Tournament in the Southwest, "A World Series in a Weekend" positing with Travel Sports Baseball.*2019 Strikes Against Cancer will introduce its own line of Branded Caps, and a Series of Limited, Numbered and Signed Caps for the National Ovarian Cancer Coalition, and Leukemia and Lymphoma Society.

A fast-paced environment where we identify the clients specific brand personality and bring it life! Through brand graphics, apparel, advertising, congruent brand identity programs, that create a compelling story from strategic corporate objectives to emotional relationships with the customers. • Partner with clients for creative approval process, to final production outputs while providing proper marking support files. Proficiency in typography, extensive knowledge of pre-press (layers, compound paths, and color manipulation) print production (web, sheet-fed, digital and lettershop processes), constantly being a champion of the brand, the details and accountable to deadlines. • Software knowledge includes Adobe Creative Suite, MAC and PC: Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Quark Express, Adobe InDesign, and WordPress. • Digital Press Experience: Minolta C654, Lanier 655C, Canon C5045, Ricoh C5501, and large offset format presses around the county.

• 3,316% Dealer Base Growth from 2003 to 2013Responsible for developing and managing the process of sourcing new options, present recommendations for strategic alignments and ensure proper rollouts of new dealers acquisitions.Accountable for managing quality control, customer service, brand management, financial planning, sourcing, product development, strategic positioning, pricing, sales, creative and marketing direction, cost management. Managed and responsible for new product development, brand strategy, marketing, media and PR, market research, international tradeshow, visual merchandising; retail displays and tradeshow, and strategic alliances. • Created strategic alliances with technology partners integration with the following: Crestron, AMX, D-Box Motion Actuators, RTI, iPort, Savant, Control 4, Universal Remotes, Buffalo Wild Wings, AMC Theaters and Buttkicker. • Governed College Internship Program for students interested in the creative field, determined candidate selection, and projects/duties assigned.• Secured and established key product representation network on an exclusive basis throughout North America, Canada and United States, in order to support future growth, compound the company’s brand equity, and frequent sales travel expanding territory. • Launched and established new product category with online site while being responsible for all site content, design, marketing, trademarks, product development and strategic alliances.Considerable vendor, business/sponsorship contact and frequent travel.

• Achieved Company Record in 10 consecutive weeks of 2M in Sales.Managed workflow, budgets and schedules so that executed project budgets were met in a timely manner. Responsible for the day-to-day management of creative staff: art directors, graphic designers, copywriters, and media director.Established brand equity standards for a national retail and was responsible for corporate creative directives, advertising campaigns and strategic marketing positioning. Developed and communicated with corporate Principals and key personnel in:• Consumer traffic trends, direct marketing campaign implementation, demographic segmentation analysis. • Visual merchandising development; incorporating user-friendly icons, defined product segmentation, monthly merchandising campaigns for national retail stores, designed fixture presentations for new retail locations. • Established regional media placement strategies and marketing traffic building programs. • Governed College Internship Program for students interested in the creative field, determined candidate selection, and projects/duties assigned.• Created congruent color theory identity and interior displays while directing all aspects of creative services department; photography, production, catalogs, brochures, POP program and TV/Cable/radio commercials.• Projected and reconciled $15M+ advertising budget. • Created business to business strategic alliances, sponsorship and retail programs with the following: Dallas Stars, Texas Rangers, Next Stage, Nestle, Audi, Southwest Airlines, Blockbuster, A&E Biography, Pizza Hut, Lone Star Park and American Airlines Center. • Anchored licenses with the Marilyn Monroe Estate and Lynette Jennings from the Discovery Channel.• Negotiated the sale, marketing, media and naming rights with the “Leather Center Lounge” in the Texas Rangers Ballpark in Arlington. • Product positioning, and marketing elements in the American Airlines Center and Next Stage at Grand Prairie.

Established a highly functional and electronic in-house Creative Department. Acquired and upgraded computer needs to industry requirements and standards. • Governed College Internship Program for students interested in the creative field, determined candidate selection, and projects/duties assigned.• Revitalized corporate image and brand equity, directed all pre-press, regulated budgets, influenced and instilled a level of excellence into Creative staff. • Launched multi-cultural program which then reshaped and modernized Foster Grants brand position on: POP programs, Tradeshow Graphics, Sales Conference Presentations and other promotional visual merchandising programs for national accounts as; Wal-Mart, Target, Kmart, Eckerd’s and Walgreen’s.• Synchronized with Elvis Presley Enterprises and Graceland in the Foster Grant license. Produced and executed the Foster Grant Elvis Presley Promotion which included Point of Purchase program and packaging as seen on QVC. • Creative Direction and supervised the Foster Grant/Warner Brothers Million Dollar Giveaway which included Point of Purchase & consumer ads.