Founder of a revolutionary fashion brand Omnitau, Adam is a successful business leader who specialises in perpetual development. At the helm of Omnitau, a premium clothing brand which designs, manufactures, and fulfils through its own factories & warehouses, Adam designed and implemented a new model for how clothes can be bought.Adam's academic interests include the writing of 'How Teams Win' - a deep dive into what allows teams to achieve unexpected success, through case studies in sport, which is due for publication in 2024, with sequels to follow looking into conflict and politics. He also writes in his spare time on international relations and foreign policy, focusing on great power conflict and the evolution of warfare.