Adam Martin

Adam Martin Email and Phone Number

Marketing Consultant | Digital Marketing Strategy and Implementation @ Vertice
Adam Martin's Location
London, England, United Kingdom, United Kingdom
Adam Martin's Contact Details
About Adam Martin

Having an extensive B2B and B2C digital marketing background, I am adept at creating and delivering innovative strategies that align with business objectives, overseeing successful campaign execution that optimises audience engagement, enhances company brand reputation and generates leads to aid in revenue growth. With my analytical and data-driven approach, I am confident in building effective data models and overseeing digital platforms and system implementations to enable valuable reporting insights as part of continuous improvements and change management approaches that support digital preparedness. Demonstrating a multidisciplinary approach, I have experience in business planning, strategic initiatives, internal/external engagement and project management and am known for my "roll up the sleeves" approach to resolving problems and completing projects on time and within budget. I am keen to broaden my professional network, so feel free to contact me directly through LinkedIn and add me to your contact list. I look forward to connecting with you.

Adam Martin's Current Company Details
Vertice

Vertice

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Marketing Consultant | Digital Marketing Strategy and Implementation
Adam Martin Work Experience Details
  • Vertice
    Digital Performance
    Vertice Jul 2024 - Present
  • Freelance
    Marketing Consultant
    Freelance Jul 2023 - Jul 2024
    Marketing Consultant advising start-ups and online businesses in Digital Marketing Strategy and Implementation
  • Engagement Factory, A Blend360 Company
    Senior Marketing Consultant
    Engagement Factory, A Blend360 Company Nov 2022 - Jun 2023
    London, England, United Kingdom
    I was engaged to work alongside UK and Ireland-based clients, lending guidance on marketing automation optimisation and nurture flows as part of business growth. I worked alongside the vast account base to understand the current as-is and develop a fit-for-purpose to-be strategy, including email, technology improvements and account-based marketing approaches. As a key player, I led projects with technical teams to intergrade CRMs and Martech stacks, undertook strategic reviews (post-deployment), and supported in-house teams to become self-sustaining. SKILLS: Business Leadership, Strategy Development, Partner Relationship Development, Project Management
  • Salesflow.Io Software - Ai-Powered Sales Engagement Platform
    Head Of Marketing
    Salesflow.Io Software - Ai-Powered Sales Engagement Platform Jul 2022 - Nov 2022
    London, England, United Kingdom
    In this role, I was accountable for developing an entire marketing function for the start-up, focusing on LinkedIn automation as per Board strategy. I implemented processes, structures, controls and frameworks to ensure an effective, cohesive and productive team culture, driving continuous improvement gateways through people, resources, assets and budgets. • Increased the lead pipeline and grew ARR through a demand generation initiative.• Ensured company presence and engagement at the Dublin SaaS Stock 2022 event. • Implemented integrated marketing campaigns across multiple channels, including digital, print, and events, utilising data-driven insights to optimise marketing initiatives, including campaign performance, ROI, and customer engagement.SKILLS: Operations Optimisation, Employee Leadership, Stakeholder Engagement, Company Positioning
  • Outra
    Digital Consultant
    Outra Jun 2021 - Jun 2022
    London, England, United Kingdom
    I was tasked with delivering a number of campaign and digital projects to support the scaling of the business, leading a team of marketing professionals to deploy tailored campaigns to target demographics. • Built an inaugural data model to utilise paid media to target audience engagement through Facebook and Google Ads and generate lead conversions.• Set up a media targeting platform and ran the digital media function of a part-rent/part-buy housing scheme association, working with technology developers to ensure fit-for-purpose delivery.• Directed the integration of audience-segmented customer data platforms, identifying insights via CRM systems and LaL Models.SKILLS: Campaign Delivery, Audience Engagement, GTM, Vendor Research, Data Analytics, Campaign ROI
  • Airship
    Senior Solutions Consultant
    Airship Jan 2020 - Jul 2020
    London, Greater London, United Kingdom
    In this role, I was working in a vendor capacity to showcase the company's enablement platform capabilities to an array of target customers, lending technical expertise to attain client onboarding. I developed close relationships with my clients, working alongside them to ensure the delivery of the platform on time as part of a customer success approach. SKILLS: KPIs, Account Management, Revenue Generation, Reporting, Project Delivery
  • Thunderhead
    Value Consultant
    Thunderhead Jul 2018 - Aug 2019
    London, United Kingdom
    I was developing strategic and value-driven tactical roadmaps that delivered new business and increased conversions, successfully working alongside a Premier League football club, an iconic charity, a budget hotel chain and an international recruitment firm.
  • Voxbone
    Performance Marketing Manager
    Voxbone Jul 2017 - May 2018
    London, United Kingdom
    • Managed the performance marketing, digital branding, demand generation and management of the digital channels for Voxbone.• Worked alongside lead generation providers to execute a strategy to seed white papers and analyst reports on a fixed CPA basis, reducing by 43%.• Undertook P&L and budgetary responsibility for the division, implementing platform streamlining, including utilising and managing Zoho reporting dashboards.• Directed the migration of the business Marketo, managing an external business.
  • Xero
    Digital Marketing Manager Emea
    Xero Sep 2015 - Feb 2017
    London
    • Enhanced and optimised £multi-million budget, executing paid media, including Google AdWords, GDN, Paid Social Platforms and Programmatic Display Buying.• Devised and deployed Facebook advertising into a major acquisition channel delivering 9% conversion.• Embedded an end-to-end optimisation process to remote wastage on new sign-ups, attaining a 35% reduction in the CPA.• Increased budget by 25% to implement a strategy that secured a 60% YoY growth rate. • Delivered a partner recruitment campaign for accountants using programmatic and social channels, delivering a 15% increase in partners within 12 months.
  • Mimecast
    Digital Marketing Manager - Global
    Mimecast Apr 2013 - Sep 2015
    London, United Kingdom
    • Held accountability for the £2.5m global digital strategy throughout the UK, US, SA and AU.• Increased lead volume to attain 244% within 12 months.• Decreased business acquisitions by 40%, implementing data-driven analytics into the 3-9 month sales process cycle.• Managed campaign management on Twitter and LinkedIn, becoming a significant influencer in lead acquisition.
  • Media Contacts
    Search Manager
    Media Contacts May 2011 - Sep 2012
    London, United Kingdom
  • Manning Gottlieb Omd
    Search Account Manager
    Manning Gottlieb Omd Sep 2010 - Apr 2011
  • Digital Media And Planning Consultant
    Digital Media Consultant
    Digital Media And Planning Consultant Jan 2010 - Aug 2010
    Uk
    Freelance Digital Media Consultant working across PPC, Social and Affiliates for SME's
  • Universal Mccann
    Digital Media Executive
    Universal Mccann Dec 2008 - Dec 2009
    Manchester, United Kingdom

Adam Martin Skills

Ppc Digital Marketing Sem Digital Media Google Analytics Email Marketing Online Advertising Online Marketing Omniture Display Advertising Search Advertising Web Analytics Google Adwords Seo Digital Strategy Doubleclick Conversion Optimization Mobile Devices Mobile Marketing Account Management Social Media Affiliate Marketing Media Planning Bid Management Data Attribution Online Display Mobile Search Social Media Marketing Paid Search Strategy Lead Generation Online Lead Generation Inbound Lead Generation Ad Exchanges Performance Attribution Attribution Modeling Attribution Paid Media Content Management Content Strategy Web Content Management Persona Creation Google Adwords Professional Google Webmaster Tools E Commerce Seo Seo Audits Email Marketing Software Marketing Strategy Advertising Marketing

Adam Martin Education Details

Frequently Asked Questions about Adam Martin

What company does Adam Martin work for?

Adam Martin works for Vertice

What is Adam Martin's role at the current company?

Adam Martin's current role is Marketing Consultant | Digital Marketing Strategy and Implementation.

What is Adam Martin's email address?

Adam Martin's email address is adscma@me.com

What is Adam Martin's direct phone number?

Adam Martin's direct phone number is +4420784*****

What schools did Adam Martin attend?

Adam Martin attended The University Of Huddersfield.

What skills is Adam Martin known for?

Adam Martin has skills like Ppc, Digital Marketing, Sem, Digital Media, Google Analytics, Email Marketing, Online Advertising, Online Marketing, Omniture, Display Advertising, Search Advertising, Web Analytics.

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