As an analytical yet personable marketing student and dedicated runner, I have a deep-rooted understanding of the running community. With firsthand experience as a long-distance runner and active member of Sydney's biggest run clubs, I offer a unique perspective on the evolving needs of casual joggers through to competitive racers. I excel at uncovering trends and insights within the running industry, from footwear and apparel to nutrition, technology, and race experiences. My ability to connect personally with runners enables me to make decisions and create strategies that speak directly to their icks and aspirations.I am eager to apply my marketing experience in a marketing, content, communications or operational capacity to create experiences consistent with the unique expectations of those striving to overcome challenges and smash their goals.