Adam O'Keefe

Adam O'Keefe Email and Phone Number

Marketing, communications and branding specialist @ NOVAC Labs
Adam O'Keefe's Location
Bangkok Metropolitan Area, Thailand
Adam O'Keefe's Contact Details

Adam O'Keefe work email

Adam O'Keefe personal email

About Adam O'Keefe

Accomplished, driven and passionate.Lived & worked in Southeast Asia since November 2010.

Adam O'Keefe's Current Company Details
NOVAC Labs

Novac Labs

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Marketing, communications and branding specialist
Adam O'Keefe Work Experience Details
  • Novac Labs
    Co-Founder
    Novac Labs Jul 2023 - Present
    United Kingdom
  • Asian Trails
    Group Director Of Marketing & E-Commerce
    Asian Trails Dec 2022 - Present
    Bangkok City, Thailand
    Key Achievements:- Recruited & trained a new team, implementing a coherent strategy after a period of inactivity- Modernised the brand identity, creating a new set of guidelines - Revamped website UX & UI (including new sales inquiry options)- Created a new line of effective digital product brochures, moving away from static printed materials- Upgraded all corporate communications with proven performance improvement to successfully enhance awareness of Asian Trails to a modern, forward-thinking DMC- Improved internal relations with marketing and all departments/units- Introduced a project management & support request system to improve efficiency and coordination- Initialialised a reporting culture for marketing/communication activities
  • Discova
    Head Of Global Marketing, Branding & Communications
    Discova Oct 2021 - Nov 2022
    Bangkok, Bangkok City, Thailand
    Built a new marketing department, designing & implementing a development strategy for platforms, content, delivery/communications, analytics and partnerships to reset the brand for post-covid revival.Key Achievements- Re-staffed the global marketing department, hiring and onboarding superstar talent- Formed the strategic plans for the brand's marketing initiatives- Implemented a series of projects to awaken the brand (after 2 years in suspended animation)- Upgraded all external communications to a new higher standard- Introduced a workflow system and high level of organization to improve efficiency and performance, with reporting for all projects & actions to better understand ROI- Project managed an internal team on the development of a new brand identity for Kaura Tented Camp (Bali) - opening late 2022/early 2023
  • Easia Travel
    Director Of Marketing & Branding
    Easia Travel Mar 2018 - Sep 2021
    - Oversaw the conception and build of three new B2B brands (start-ups) of Easia Travel: Easia Incentive, Easia Active and Easia Exclusive - Secured agreements for over USD 180,000 of revenue through marketing initiatives over two years - Project managed the rebuild of the Easia Travel B2B website and Agent Hub, from product design sprint to platform launch, and oversaw the creation of new websites for Easia Active and Easia Incentive brands- Effectively & efficiently managed the annual marketing budget for all brands, generating more incoming revenue than expenditure - Recruited, organized, trained and inspired the marketing team in all destinations and markets (16 team members in 5 countries) - Enhanced internal communications within the department by introduction of project management platform, weekly stand-up and retrospective meetings to improve team efficiency - Established a range of new procedures, KPIs and RACI matrixes for the marketing department - Designed appropriate multi-language marketing and communication tools to support the sales department & clients - Founded and project managed an internal video production department, creating 200+ videos to help promote Easia products and support training of staff and agents- Developed & managed Easia Travel’s presence on social media platforms: Facebook, Linked In and Instagram - Introduced a culture of internal surveying to establish tool & platform needs to help development & improvement
  • Abercrombie & Kent
    Product, Contracting And Marketing Manager
    Abercrombie & Kent Sep 2016 - Mar 2018
    Bangkok Metropolitan Area, Thailand
    Manage the Product, Contracting teams for Thailand, Cambodia & Laos & Marketing team Southeast Asia respectively.Responsibilities include: develop internal processes to define product strategy; create brand-specific product in the region; negotiate exclusive high-end offers to support sales; oversee the creation of brochure programs, annual tariffs, development of internal and external FAM trips; monitor competitor pricing and product.A key part of the senior management team responsible for creating and maintaining a harmonious workforce striving towards a common goal while personally managing and proving HR support for a seven-person team. Also responsible for previous duties of Marketing Manager role.
  • Abercrombie & Kent
    Marketing Manager
    Abercrombie & Kent May 2014 - Sep 2016
    Bangkok Metropolitan Area, Thailand
    Marketing Manager for the Southeast Asia region of the world's largest network of destination management companies (DMCs) with more than 50 offices in 26 countries. Abercrombie & Kent develop unique tailor-made tour itineraries for B2B clients (tour operators, travel agents, MICE groups and cruise lines) with an emphasis on 'ultra luxury'​ experiences.Responsible for implementing corporate marketing strategies in the Southeast Asia region, leading a team of translators, copywriters and freelance designers to create branded sales tools for use across the world.Established new lines of revenue from various marketing & sales campaigns. Enhanced sales potential by improving internal and external communication via social media, advertisements, email campaigns, newsletters and other ad hoc collateral. Worked closely with Product Managers in various countries to produce market-specific product to effectively target defined client bases.
  • Pathumwan Princess Hotel
    Copywriter (Temporary Contract)
    Pathumwan Princess Hotel Feb 2016 - May 2016
    Bangkok Metropolitan Area, Thailand
    Responsible for creating innovative, enticing copy for the PR team to demand during an interim period while the hotel recruited a permanent copywriter.
  • Dusit Thani Krabi
    Copywriter (Temporary Contract)
    Dusit Thani Krabi Feb 2016 - May 2016
    Krabi, Thailand
    Work directly with the hotel GM and Marketing team to produce press releases and advertising copy during an interim period while the hotel recruited a permanent copywriter.
  • Conspiracy Co. Ltd
    Freelance Copywriter
    Conspiracy Co. Ltd Sep 2013 - Oct 2015
    Bangkok
    Complete work to demand for various clients of Conspiracy including Krungsri Bank.
  • Backyard Travel (Exotissimo Travel)
    Content Editor/Writer
    Backyard Travel (Exotissimo Travel) Oct 2012 - Apr 2014
    Bangkok, Thailand
    Luxury travel specialists tailoring tour packages for clients in the USA, Europe and Australia to Laos, Thailand, Myanmar, Vietnam, Indonesia, Japan, Cambodia and China.Duties included writing tour descriptions, composing all website content, producing (planning, writing and posting) blogs through Wordpress (2 per week), press releases (1-2 per week via Vocus and Travmedia) and social media for various platforms on a daily basis including Facebook, Twitter, Triptease, Google+, AFAR, Pintrest (and others).
  • Dusit International
    Copywriter - Dusit Thani Bangkok
    Dusit International Feb 2013 - Mar 2014
    Bangkok, Thailand
    Working closely with Sales & Marketing and F&B teams at the hotel, I was responsible for creating all English website content for Dusit Thani Bangkok, a luxury five-star hotel in Bangkok, Thailand. Duties also included producing press releases, advertising and marketing copy, guest letters, menus and social media copy, as well as posters and signage for the hotel to demand.
  • Raimon Land Plc
    Freelance Copywriter
    Raimon Land Plc May 2013 - Dec 2013
    Bangkok Thailand
    Worked on various Raimon Land projects including writing the text for The Lofts Ekkamai brochure.
  • Myl Global
    Editor & Copywriter
    Myl Global Oct 2011 - Oct 2012
    Hong Kong
    Work remotely from Bangkok, Thailand, I was responsible for editing text written by non-English speakers from two international hotel chains Hyatt Hotels and Resorts and Mandarin Oriental on a daily basis, handling up to 100 jobs per day.
  • Starwood Hotels & Resorts Worldwide, Inc.
    Freelance Copywriter
    Starwood Hotels & Resorts Worldwide, Inc. Oct 2011 - Oct 2012
    Bangkok
    Contracted through MYL Global, I assisted Starwood by writing and editing press releases to demand for hotels throughout Asia and South America.
  • Bandara Hotels & Resorts
    Group Copywriter
    Bandara Hotels & Resorts May 2011 - Oct 2012
    Bangkok, Thailand
  • Punch Media (Thailand)
    Associate Editor
    Punch Media (Thailand) May 2011 - Sep 2011
    Bangkok, Thailand
  • Red Mango Ltd
    Editor
    Red Mango Ltd Dec 2010 - May 2011
    Bangkok, Thailand
  • Viacom (Mtv Networks Europe)
    Various Roles
    Viacom (Mtv Networks Europe) May 2007 - Jun 2009
    London, United Kingdom
    Starting as a Runner in the MTV Post (Editing) department, after 6 months I took up the position of Production Intern in the MTV Movies Department. After the MTV Movies department closed eight months later, I moved around various positions in production on short-term contracts, including Senior Production Coordinator, Production Coordinator, Researcher and Production Assistant.

Adam O'Keefe Skills

Press Releases Blogging Social Media Copywriting Online Marketing Web Content Editing Event Management Public Relations Marketing Advertising Social Media Marketing Journalism Creative Writing Marketing Communications Online Advertising Newsletters Wordpress Email Marketing Facebook Copy Editing Social Networking Media Relations Corporate Communications Strategic Communications New Media Digital Marketing Digital Media Hotels Direct Marketing Editorial Publishing Magazines Seo Brand Development Photography Video Search Engine Optimization

Frequently Asked Questions about Adam O'Keefe

What company does Adam O'Keefe work for?

Adam O'Keefe works for Novac Labs

What is Adam O'Keefe's role at the current company?

Adam O'Keefe's current role is Marketing, communications and branding specialist.

What is Adam O'Keefe's email address?

Adam O'Keefe's email address is ad****@****ail.com

What skills is Adam O'Keefe known for?

Adam O'Keefe has skills like Press Releases, Blogging, Social Media, Copywriting, Online Marketing, Web Content, Editing, Event Management, Public Relations, Marketing, Advertising, Social Media Marketing.

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