● Lead all external and internal communication strategies for a global leader in the pharmaceutical compounding industry in Canada, the US, Australia, and Germany.● Collaborate closely with product managers to lead innovative product marketing strategies for our quarterly launches, crafting audience-specific messaging and content across paid and organic channels.● Hire, mentor, and develop the communications team, fostering a collaborative and creative environment.● Prepare crisis communications, press releases, scientific writing, and executive thought leadership content.● Key achievement: Coordinated the successful launch of the company’s newest facility in Plattsburgh, NY, working closely with media, local dignitaries, and governmental officials.

● Directed B2B marketing and communication strategies, overseeing the production of sales materials, including websites, email templates, and graphics.● Planned and executed digital marketing campaigns for both sales and HR teams.● Drafted press releases and facilitated media interviews with executive leadership.● Evaluated and implemented SEO and SEM strategies, managing budgets effectively.● Key achievement: Spearheaded numerous award applications, securing recognition for Canada’s Best Managed Companies and Great Place to Work certification.

Oversaw the journalistic operations of immigratetocanada.com, developing content strategies for a leading source of Canadian immigration news.

● Developed and implemented marketing strategies to promote satellite monitoring of greenhouse gas emissions to various industries, including oil and gas, power generation, hydroelectric, waste management, agriculture, and finance and insurance.● Working with the science and business development teams, I developed audience personas and the go-to-market strategy of a web-based global methane map using the company’s existing data augmented with other sources.● Managed media relations and executed strategic media campaigns.● Coordinated marketing efforts for over 20 tradeshows annually.● Key achievement: Authored successful award applications for the company, including Tech Pioneers, by the World Economic Forum, which provided my company’s president with a two-year invitation to their annual meeting in Davos, Switzerland.

● Directed all marketing, advertising, and communication strategies for a leading Canadian immigration law firm.● Executed dynamic SEO and SEM strategies, enhancing digital presence and campaign effectiveness.● Created an immigration assessment form generating 1,000 daily submissions through organic and paid campaigns.● Supervised a team to deliver IT and e-commerce projects while also managing social media and website content teams.● Drafted thought leadership pieces and guest blog content on behalf of the managing partner.● Key achievement: Developed and executed a go-to-market strategy for a new Study-to-Immigrate product, which drove 40% of online revenue within 12 months of launch.

● Designed and implemented communication strategies to enhance client and public engagement with the firm’s initiatives and services.● Key achievement: Created and managed the first Facebook business page dedicated to Canadian immigration news and updates.