Adam Proctor Email & Phone Number

Jersey City, Nj, Us

New York, Us

New York, Us

Chicago, Il, Us

Bankside, London, Gb

Carnival Cruise Lines:• Managed $10MM budget across 4 DSPs supporting strategy development, planning, optimization/bidding strategy, and client communication.• Built campaigns across DSPs ensuring PHD best practices, Carnival objectives, and QA standards are reflected in campaign setup• Consolidated and delivered weekly reporting from multiple DSPs to generate client facing insights that informed performance optimizations• Managed and trained offshore team to fulfill trafficking requests, update pacing docs, and deliver on ad hoc requests • Educated and translated advanced programmatic concepts to multiple internal/external clients including creative agencies, strategy, account managers, and analytics teams • Oversaw implementation of Xandr DSP to ensure successful adoption of new features, capabilities, and compatibility with Carnival campaign configuration• Strengthened existing processes including creative rotation docs, optimization logs, QA sheets, and DMP audience curation by regularly initiating process audits and recommendations

Columbia, Md, Us

FORTO:• Managed Walmart Display partner along with social and programmatic initiatives • Conceived of remarketing strategy for Facebook and Instagram resulting in 13% increase in ad recall • Lead Walmart reporting calls to develop insights that have informed optimizations resulting in 25% increase in units sold• Developed creative testing plan for Walmart HPTOs which exceeded benchmarks by 33% DAZN: • Developed audience strategy for programmatic and social • Produced asset delivery grids to ensure seamless delivery of creative from McGarry Bowen• Mentored junior planner to develop audience taxonomies for launch implementation and improved tracking• Aligned media plan to best fit client’s needs for social, display, and programmatic initiatives• Managed budget allocations and billing for $10MM account with two specialists • Produced 300,000+ leads for client through programmatic media

Columbia, Md, Us

HBO Programming Tune In: Game of Thrones, Real Time with Bill Maher, The Deuce, Barry, Veep, Silicon Valley, Succession, Animals, Baltimore Rising, Crashing, Being Serena, High Maintenance, and Curb Your Enthusiasm• Produced over 30+ media plans and executed over 90+ campaigns in a span of 16 months to promote tune-in for HBO• Ensured Direct, Social, and Programmatic buys were executed seamlessly while monitoring week-long flights implementing optimizations throughout the campaign • Managed asset delivery grids alongside creative directors in LA to ensure client needs are met to manage quick launch turn arounds• Revamped the QA process by developing robust QA sheets unique to each platform’s characteristics ensuring less instances of errors before campaign launch • Developed recap reports for the client to generate insights, performance data, and optimization recommendations for future campaigns • Created custom affinities for YouTube leading to 2x the average VCR for campaigns

New York, Ny, Us

• Planned and executed webinar series for global c-suite executives from conceptual proposal phase to full execution • Researched and contributed information to various databases in company’s intranet • Lead team of interns to devise strategy for NYL account• Managed logistics for USPS innovation workshop including props, catering, and space • Researched best in class retail experiences in LATAM and APAC to contribute to global McCann Worldgroup newsletter • Organized and executed philanthropy event for 10 interns at The Bowery Mission

• Conducted competitive analysis to research how other companies target millennials and Generation Z • Prepared a marketing brief to help identify business opportunities and aid in the pitch to Chrysler and Honda’s Chief Marketing Officer• Developed weekly press reports on Snapchat activity as well as general new media news • Collaborated with other interns to develop a deck to help future interns assimilate into the company and understand its core values

New York City, Ny, Us

• Collaborated with the product specialist and the senior video product development manager to research and document ad behavior across various NBC properties• Identified errors in ad behavior across NBC properties • Recorded results and integrated them into shared Microsoft Excel documents to support the ad solutions team• Presented project findings to Ad Sales department and the vice president of digital platform strategy

New York, Ny, Us

• Assisted in the development of HBO and Cinemax digital and social media marketing tactics for affiliate use, including compiling assets and developing key messaging • Researched account activity across various affiliate account teams such as Verizon, AT&T, and Time Warner Cable to create a Power Point Presentation for the senior vice president of cable marketing • Collaborated with interns within the gender marketing group to develop marketing strategies for HBO NOW and conducted research to identify marketing recommendations for the segment marketing and new features group • Contributed to the development of the HBO NOW project presentation and prepped the presenting team with potential audience questions

• Contributed ideas on various training and professional development PowerPoint presentations for business clients to meet deadlines • Designed graphics for company documents such as brochures, business cards, invoices, and fact sheets• Assisted Marketing Manager with technical difficulties and organized computer equipment and projectors at event presentations

Purchase, Ny, Us

• Submitted work orders, occupancy reports and other assignments to Residence Coordinator • Conducted periodic health and safety inspections and participated in improvement of student facilities• Maintained room property reports as well as monitored and investigated vandalism• Conducted fire drills to prepare students in the event of fires • Assisted with suicidal students, resolved incidents of drug users and people who violated the code and conduct of Purchase College by identifying and referring students to appropriate resources • Developed and facilitated events for residents in social, educational, service, and volunteerism categories

Bachelor'S Degree, Marketing B.S Minor In Management

Bachelor'S Degree, New Media

High School Diploma