-Built out companies first sales force; hired, trained, and managed 7 regional market managers-Held routine meetings with distributor partners; aligning on distribution goals, incentive planning, innovation launches, and chain selling. -Led strategic partnership initiatives with music venues, sport teams, and social media influencers-Spearheaded launch of product extension line to distributor and retail partners

-Expanded distribution footprint from 6 to 18 states by establishing relationships and securing partnerships with top beverage wholesalers across the United States-Maintained business acumen with distributor partners through quarterly business planning meetings to review progress, align on key initiatives, collaborate on incentives, and discuss innovation plans-Structured and led sales presentations to secure authorizations within major chains includingKroger, Food Lion, Total Wine, Whole Foods, and others-Supported internal leadership team in conceptualizing and launching new products to meet increased pandemic and lockdown demand.

-Managed and oversaw strategic development of communication between internal sales teams, account managers, and Independent DSD Partners-Created and developed sales strategies to improve overall organizational continuity-Lead weekly account 'state of the business' calls for large regional accounts including Stop & Shop and Wegman's-Collaborated on cross functional projects with legal, marketing, sales, and finance departments

-Provided leadership to district distributor teams, expanding penetration across the Connecticut and New York major chain and niche retail sector

•Managed and increased sales of Pepperidge Farm product into 300+ retail accounts from major chain grocery stores to small independent accounts throughout CT & Westchester County, NY•Lead 22 independent distributors in territory development and growing market share•Developed relationships with key decision makers to align on retail initiatives and company goals

-Developed creative brand activations with the marketing team and sales reps to achieve distribution and growth objectives for all A-B brands.-Managed territory trade operations with regards to all consumer marketing related strategies, planning, and execution in 60 small format accounts.-Deployed data analytics to re-engineer sales outreach and market engagement in under-performingaccounts in market-Designed and launched product education programs to secure market acceptance and drive demandgeneration.-Managed budget for promotional brand ambassadors and marketing materials for weekend sampling events, driving 'liquid to lips' and and overall brand awareness

-Established professional relationships with General Managers and Concierges of over 200 leading hotels and attractions in New York City.-Generated, negotiated, and closed opportunities through networking and prospecting.-Acquired partnerships with tourist heavy attractions such as Ripley's Believe It Or Not, Dave & Busters, and prime Times Square hotels.-Acted as point of contact for all technical and operational needs with CTM's digital presence. -Expanded CTM's digital presence vastly across the 5 Burroughs of New York City as new digital products were released.

-Managed day to day operations including inventory tracking, payroll administration, and data entry. -Assisted accounting team with client outreach and administrative duties.-Audited distribution locations via online tracking program Xora to ensure client needs were met. -Oversaw operations team consisting of drivers and warehouse workers ensuring daily goals were achieved.