Adam Scott-Brown Email & Phone Number

United Kingdom

Russell Publishing is a dynamic, independent and international media company delivering a wide-range of magazines, websites, events, digital marketing solutions & conferences across key transport and science sectors.Recruited to transform, create and deliver the strategy of the Media Operations Team to facilitate the desired organisational growth. Responsible for the management and mentoring of the Client Services Team, the Business System Team and the Production and Multimedia Teams to ensure there is effective resource deployment, optimal processes, suitable and cost-effective technologies and working with key stakeholders to deliver required KPI reporting to support the business. Responsible for all UX to ensure a seamless digital journey and the production and fulfilment of all client and marketing campaigns (both print and digital) that support all of the revenue generating activities of the business. All the technologies, systems and production activities that supports the operation including the CRM and all MarTech are within my remit. Expertise:Recurring revenue including billing & tax | CX / UX | CRM integrations | Customer journey through the sales funnel & beyond | Global Process Owner (Order to Cash) | Finance project governance | Sales & Marketing Operations | Customer Analytics & workflows | Client & stakeholder management | Syndication | MarTech

Consulted for a number of organisations and reviewed various aspects of the customer journey through the sales funnel. Advised on the UX and the necessary improvements to positively impact revenue generating activities. Advised on the technologies, processes and people management to support the businesses as well as the necessary data strategies to support the desired increase in revenues.Expertise:Recurring revenue including billing & tax | CX / UX | CRM integrations | Customer journey through the sales funnel & beyond | Global Process Owner (Order to Cash) | Finance project governance | Sales & Marketing Operations | Customer Analytics & workflows | Client & stakeholder management | Syndication | MarTech | Big Data

London, United Kingdom

FTSE 250, B2B information & events group with revenues > £420m p.a. & 2,000 employees worldwide. Leading products include Euromoney, Fastmarkets, Institutional Investor, International Telecoms Week.Reviewed, mapped, re-wired and transformed the end-to-end customer journey across the groups marketing operations to ensure a seamless digital integration across all platforms including CRM and finance. As part of this transformation, I became workstream lead and Global Process Owner (Order to Cash) for a multi-million pound central finance project to introduce an ERP (NetSuite) across the group. Both transformation projects fundamentally changed the global marketing and finance functions to increase margin, contribution & customer retention. Full Opex P&L responsibility. Reported to CMO & Deputy CFO.I was responsible for the group’s syndication activities and operations. Increased the number of syndicators and increased usage and generated revenues in excess of £1.6m.Led in-house and outsourced global teams across time zones. Acted as Chief of Staff for the CMO. Drove cultural change of diversity, inclusion and retention across the group.Expertise:Recurring revenue including billing & tax | CX / UX | CRM integrations | Customer journey through the sales funnel & beyond | Global Process Owner (Order to Cash) | Finance project governance | Sales & Marketing Operations | Customer Analytics & workflows | Client & stakeholder management | Syndication

London, United Kingdom

Headhunted to join Euromoney as the Fulfilment Director. Responsible for the leadership of the digital transformation of the group’s subscriptions management operations of both print and digital media. The new operation utilised outsourced partners that revolutionised how Euromoney processed subscriptions and ensured robust processes/operations that supported the substantial growth in subscription revenues (both print and digital) achieved organically as well as via acquisition. The role included management of the operations P&L and the management of outsourced teams across the UK, US and Asia to ensure a seamless end-to end customer journey including fulfilment and renewal. I developed strong relationships with the relevant key internal stakeholders and service providers. Customer service was transformed utilising offshore partners that were cost effective and extended operational hours to support the international growth of the company. In addition, I was responsible for acquisition integration, management of outsourcing, fulfilment, subscription credit control, distribution and customer service. The role was extended to cover all aspects of the end to end customer journey.Expertise: Recurring revenue including billing & tax | Finance reporting | Customer journey through the sales funnel & beyond | UX | Fulfilment | CRM integrations | Customer data | Customer retention | Customer care management | Customer Analytics & workflows

London, United Kingdom

Headhunted to join the UK’s largest consumer publisher to lead IPC’s subscription management operations and the fulfilment of all activity encompassing subscriptions, distribution, mail order & competition entries for 100+ products. Full Opex P&L responsibility. Part of the division’s Management Exec Committee - t/o £25m+. Member of PPA Postal Contract Grp Committee.I gained a wealth of knowledge in senior management and leadership, whilst performing in a commercial and strategic position. Following IPC’s launch of IPC Electric to explore and exploit e-commerce opportunities, I was involved on an internal consultancy basis reviewing contracts, SLA’s, suppliers and e-commerce opportunities ensuring that any proposed alliances followed existing IPC customer service levels. I was responsible for the introduction and management of a new customer contact centre to support the e-commerce activities.Expertise: Recurring revenue | Bulk fulfilment operations of subscriptions, mail order & competition entry | Postal fulfilment of 7+ million magazines pa (domestic & international) | Outsourced vendor management | Customer data | Customer care management| Mail order fulfilment supporting an operation of revenues of £11m

Bath, United Kingdom

Recruited into this pivotal role to upgrade all subscription management systems and processes to support the aggressively expansion plans of this UK consumer publisher. I implemented a new subscription fulfilment system which was successfully introduced within six months and rewired the supporting systems and processes to ensure maximum efficiency.Led a team of 45 and had full Opex P&L responsibility for this department. Developed exceptional leadership and organisational skills, specifically when restructuring the department to enhance efficiencies, improve cost control and deliver an excellent customer experience.Expertise: Recurring revenue | Bulk fulfilment operations of subscriptions & mail order | System implementation | Operational process management | Customer data | Customer care management

London, United Kingdom

Gaining and developing exceptional management and relationship building skills in a challenging account management role for one of the largest multi-media companies in Europe that went through an aggressive period of growth. I assisted in the restructure of the central circulation department to support the groups subscriptions growth strategy. My role included the close monitoring, detailed development and management of all aspects of the circulations and the database of some 70 B2B products of varying media whilst working closely with the internal stakeholders to ensure their plans for growth were fulfilled.Expertise:Recurring revenue | Bulk fulfilment operations of subscriptions & mail order | System implementation | Operational process management | Customer data | Stakeholder management