Adam Sheets Email & Phone Number

Raleigh, Nc, Us

Responsible for leading EECO into a robust, omnichannel ecosystem by facilitating data connections for company transactions and acting as the primary external-facing component of EECO's internal infrastructure. My role drives business results by simplifying and strengthening digital integrations, transformations, and transactions, including Marketing, eCommerce, EDI, Contracts and Costing for a seamless customer experience across all departments.Strategic Visioning & Organizational Design o Develop and execute B2B strategies to support EECO's industrial customers, connecting manufacturers like Rockwell Automation, Eaton, and Siemens through digital and traditional channels. o Design and implement a digital organizational structure to ensure efficient, rapid, and agile business execution.Technology Enablement & Culture Transformation o Drive system and culture transformation through technology enablement, introducing and improving automation with AI-driven solutions that streamline processes and increase operational efficiency. o Champion change management and adoption of advanced technologies across departments, enhancing workflows and promoting a forward-thinking company culture.Sales Performance & Operational Efficiency o Achieve commercial objectives with sustainable, profitable strategies. o Design and execute corporate marketing plans for our commerce platforms, collaborating with Sales Teams on promotion calendars. o Provide ABM plans with sales teams to develop and implement region-specific marketing initiatives inside CRM.Customer Care and Support o Coordinate cross-functional support to facilitate new customer onboarding and continuous engagement, promoting digital technology adoption through EDI, Punchout, eCommerce, AI-driven document processing, and more.

Raleigh, Nc, Us

Oversee the production, editing, and publication of episodes while providing support to the host and the rest of the team throughout the conceptualization, production, and post-reporting process.

Raleigh, Nc, Us

Responsible for eCommerce and Marketing departments in two distinct sales regions with a total of 12 branch locations in VA, NC, and SC Leading development and execution of B2B plans to EECO's industrial customers, support of electrical products and services for manufacturers such as Rockwell Automation, Eaton, and Siemens. The primary objective is to increase direct customer engagement and expand our audience with a seamless, end-to-end eCommerce experience, with responsibility for the marketing and commerce tech stack, supporting agencies, promotional, and merchandise budgets.Leadership: Define commerce and marketing goals, functional budget, and primary performance metrics. Provide continued program development, fostering a service-oriented culture driven by outcomes. Commerce Strategy: Lead continued end-to-end development of the platform(s), emphasizing the customer experience across every channel served, driving improvement in sales, customer acquisition, retention, traffic, conversion, keyword performance, cost per lead, and social interactions. Customer care and support: Coordinate cross functional organizational to provide services from new customer setup, to on-boarding, and other activities to increase adoption of the site. Regional (Field) Marketing Plans: Provide coordination planning and promotion with sales to develop and execute regional field marketing and merchandising plans. Audience Development and Engagement: Lead collaboration with subject matter experts to develop effective content to increase customer engagement. Nurture the development of channels and coordinate periodic research to refine personas and increase brand advocacy. Performance analytics: Provide executive and enterprise level reporting, discerning outcomes and justifying investment.

Raleigh, Nc, Us

Lead the development and execution of EECO's B2B field marketing plans to industrial customers and support electrical products and services for manufacturers to increase direct customer engagement through precise target marketing and expand the current client audience.Define goals, functional budget, and primary performance metrics for EECO’s field marketing strategy and partner with the sales and eCommerce teams for continued program development.Provide coordination and planning between sales and eCommerce teams, the vendor community, and agencies to develop and execute regional marketing plans. Incorporate practices to measure key results and impact to sales goals.Nurture the development of digital channels, increasing contact acquisition rate.Coordinate periodic research to refine personas and increase brand advocacy.Organize marketing automation campaigns and analytics to create measurable results and real time insight directly integrated with CRM.Oversee merchandise program, engaging with a cross functional team that manages budgeting, selection, and distribution of merchandise.

Consult with clients to determine their needs and translate business objectives into actionable strategies. Manage and lead various digital tactics to directly impact the bottom line of the businesses I work that I work with, that include but not limited to:Website Hosting and Creation – Familiar with common website databases, programming languages, content-management systems and popular Web-based software such as WordPress.Digital and Print Design – Graphic designer with an eye for detail, typography, and an understanding of user behavior across multiple mediums

Hurst, Texas, Us

Work for 2000+ internal and 2 Million+ external customers managing, executing, and optimizing omni-channel digital marketing strategies for a portfolio of 6 brands - B2B & B2C, 9 websites (3 multilingual websites), and more. Key areas include:Search engine marketing (SEM) – Responsible for creating, implementing, optimizing and analyzing paid search campaigns for top-tier national brands with specific budget constraints.Email automation – Develop and execute email marketing strategies that includes developing a campaign calendar, testing strategy, automations and triggered messages as well as determining optimizations based on performance data.Management – Work closely with direct reports and cross-functional counterparts to introduce new initiatives to improve conversion, hit established goals, and support their professional developmentSearch engine optimization (SEO) – Responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. Affiliate marketing – Manage and grow the affiliate marketing program, developing a rubric to strategically assess affiliate fit and growth potential, as well as a marketing toolkit to on-boarded affiliates.Budgets – Forecast revenue projections, perform risk analysis, and manage costs to ensure campaigns are on budget and on schedule.Reporting – Lead the setup of the campaign tracking process, including creation and implementation of conversion pixels from platforms like AdWords, Facebook and more via Google Tag Manager across all brands.Analysis – Provide accurate, consumable, actionable reporting and analysis routinely and on an as needed basis to leadership and peers while identifying trends to optimize budget spend and campaign performance.

Cary, Nc, Us

Creation, execution, and analysis of digital and print marketing efforts focused on customer acquisition, retention and service marketing, including web design/webmaster, email, social media, conference items, personal mailers, and public relations while analyzing and interpreting results from marketing efforts and making adjustments as needed in order to build on successes.

Hurst, Texas, Us

Strategize, build, and administer email marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing and lead scoring; and identifies tactics for improvement. Develop reports and analytical dashboards to measure the effectiveness through connected systems and applications. Continually examine marketing performance and analyze trends to assess areas for improvement and optimization for the Inbound Marketing Strategy. Ensure that email lists are segmented based on behaviors such as past email engagement and website interactions while working towards minimizing list decay and unsubscribes and increasing the productivity of email sends.