Autofleet provides the only full solution for fleets and mobility services to optimize existing operations and launch new on-demand services. Its plug and play platform enables fleets to optimize and automate operations while reducing downtime and accelerating business revenues.Autofleet is active worldwide, optimizing tens of thousands of vehicles and countless ride services for leading mobility operators such as Avis Budget Group, Zipcar, Keolis, Suzuki and others.

Selina is a network of locations in the most incredible places across Latin America, the Caribbean and, soon, the globe. Whether digital nomads, perpetual travelers, or occasional escapists, Selina provides everything these tribes need to live their lifestyle: from accommodation and local food to co-working spaces, wellness programs and leisure activities. I joined the newly opened Technology Division of Selina to build the global data and analytics strategy for the company. As a company in hyper-growth with leadership teams spread across the globe, creating a unified vision, building trust, earning stakeholder buy-in and centralizing business analysis to develop a single source of truth was particularly challenging. I launched a two-pronged effort of providing short-term value and usability by building and introducing the first operational analytics dashboards into the regular use of stakeholders, while simultaneously developing working groups from each section of the company (Sales, Revenue management, operations, marketing, strategy, finance, tech) to continuously collect feedback and define requirements. By developing an MVP early on we were able to accelerate the data education of the company and the transition to data driven decision making, while continuously iterating on and improving the analytics provided. In 6 months we were able to build a daily operational reporting platform aligned with the collected needs (including developing the first version of the data warehouse), and start implementation in business units across the company. Due to this fast development, we established the need to grow the data and analytics team, and to do so lead by the Technology Division, creating a 5-person team to centrally drive business analytics for the entire global operation.

End to end analysis and development of business actions to drive growth, acquire users, and maintain profitability: from a 40 person "venture" within the company with no analytics visibility or tools to improve performance, in 18 months we achieved 150% growth, implemented automatic and globally accessible reporting, shaped a department driven by deep business insights, and became the focus of Gett's overall strategy.STRATEGY• Implemented B2B price strategy in in all active territories, enabling growth from 4,000 to 13,000 corporate clients while improving retention rate and with no decrease in profit margin.• Streamlined planning and design of product road map through competitive analysis, product analytics, and user research to prioritize features with greatest impact• Presented data-driven recommendations to C-Level Executives concerning key company decisions on team recruitment, product development, and financial targetsANALYTICS• Built and managed full analytics reporting system for defining, tracking, and forecasting of KPIs for global sales organization of more than 300 employees in 4 countries• Led implementation of analytics programs in all sections of B2B operation: marketing, sales, product, customer success, and financial excellence SALES & OPERATIONS• Designed client solutions for transportation management through customized pricing and analytics dashboards for over 150 key accounts, creating more than $10 Million in annual revenues• Built Smart sales calculator to transition global sales team to Total Cost of Ownership sales strategy and support organizational restructuring to SAAS methodology• Professionally managed global team of 3 analysts

Financial, strategic, and management consulting for leading planning firms.End to end financial management:• Pricing and Contract Negotiation: Profitability and strategic analysis of potential projects, development of pricing strategy and mitigation of risks, preparation of price quotes and management negotiation until signing.• Business Plan Execution: Building business plans and setting performance goals, constant monitoring of execution of KPIs, analyzing periodic reports, developing solutions to challenges before and as they arise.• Project Management: Financial operations for over 300 contracts simultaneously, including budget control and monitoring profitability, management of invoice production and collection, ensuring execution according to target time-line.Strategic and Management Consulting:• Identifying strategic opportunities to grow client market share or expand into new fields.• Analyzing employee efficiency and advising on hiring decisions.• Data-based recommendations for management strategy including marketing campaigns, pricing strategy, and optimization of client performance

Team leader for consulting report on reducing food waste for the Ministry of Environment, winning “outstanding project” in the program.Built economic model to analyze waste reduction strategies, resulting in action plan to minimize waste by 160 thousand tons, saving NIS 30 million annually.Mentored students in continuation project analyzing tools for reduction of food waste due to expiration dates.

Award of Excellence in Infantry Commanders Training CourseCitation from Brigadier General for outstanding service as commander