Adam Smith Email & Phone Number

Boughton, Northamptonshire, United Kingdom

Swan Valley

Leading the marketing team to deliver first class campaign activity across multiple media channels, broadcasting a consistent message to consumers to drive footfall to stores.Design, production and print co-ordination for company marketing materials – POS, brochure inserts, on page advertising and tactical local marketing initiatives.Owner of the stores Planogram Guidelines ensuring all ranges are merchandised to maximise the space available. Managing and producing all product display communications to the national field team and 250 stores.Established and maintain the company promotional calendar delivering £1 to £1.25 million in sales each week by managing the instore displays of best sellers, new and clearance products. Ensuring all promotions are supported with POS.Selling promotional space to suppliers and coordinating branded marketing collateral. Full end to end project management of and up-keep for the new non transactional 99p Stores website. Managing the company email communications to the consumer database.Coordinating new and refit store POS – organising design, print and install plus manufacture of company shop front signage.Revamped the store POS strategy for both 99p Stores and the new 99p PLUS store format - improving the customer’s shopping experience with category navigational signs and POS to highlight the stores world leading brands, exclusive ranges and new products.Supporting and consulting with colleagues at all levels to achieve the most effective communications to the retail team. Managing branding for internal documentation ensuring brand guidelines are adhered to.Budget setting and control, analysing results to make improvements for future activity.

Marketing & Visual Merchandising Manager for the Horsatack Saddlery retail stores in the UK. Trade Marketing Manager for the Weatherbeeta and Dublin footwear brands.Developing and implementing the Marketing Plan for the company retail stores. Launching integrated marketing campaigns across brand brochures, magazine insertions and on page advertising to drive customer footfall to stores. Developing the customer ‘Rewards Club’ program to maximize the customer’s lifetime value. Data mining to understand shopping habits and communicating with customers through direct mailings and email to drive repeat visit purchasesPositioning the retail stores at the centre of the local riding community – Driving footfall from riding schools, stables and equine colleges with promotions and exclusive shopping events. Planning and rolling out new stores Developing and delivering the global strategic brand strategy for each of Weatherbeeta’s brands – utilizing a mix of on page advertising, web, social media, PR, event attendance, POS and promotions.Managing the UK advertising and media budget of £550k with relevant agencies – planning and booking media for national and local advertising campaigns Development of a full digital brand asset pack for all Weatherbeeta retailers that present Weatherbeeta branded products on line or in catalogues in accordance with brand guidelines. Creating all branded POS, writing merchandising guidelines and planogram and staff training documents to help Weatherbeeta stockists to be successful in selling the brands.Identifying opportunities for bespoke brand plans with key retailers that achieve profitable sales growth for Weatherbeeta products.Owner of the UK Showroom and all branded trade events ensuing they contribute to the delivery of brand strength.Maintaining excellent communications with the global head office team, coordinating weekly conference calls.Leading the Marketing Team. Full ownership of the UK marketing budget.

Preparing the annual marketing communications plan. Managing the POS budget of £450k. Producing innovative window campaigns, in-store promotions, signage and lifestyle graphics to drive footfall into store and maximize the conversion of customers.Coordinating international photo shoots.Managing a £650k media, advertising and PR agency budget for local and national campaigns Coordinating local advertising launch plans for new stores.Writing the marketing budget and ensuring the cost effective implementation of the marketing plan. Monitoring marketing initiatives and measuring success of campaigns.

Administrative support to the Head of Marketing, Head of Visual Merchandising and Operations Director.