Volunteer Trustee

I offer top to tail brand and creative thinking that helps folk communicate clearly, effectively and engagingly.From creating big overarching, top-down positionings, strategies and ideas through brand workshops, to simply crafting clear consistent words for any medium: I help optimise organisations by telling their truths effectively.I've been working with agencies and direct with clients for nearly 20 years - writing adverts, branding, crafting website copy, creating engaging… Show more I offer top to tail brand and creative thinking that helps folk communicate clearly, effectively and engagingly.From creating big overarching, top-down positionings, strategies and ideas through brand workshops, to simply crafting clear consistent words for any medium: I help optimise organisations by telling their truths effectively.I've been working with agencies and direct with clients for nearly 20 years - writing adverts, branding, crafting website copy, creating engaging social marketing; the only thing I don't do is fluff. I listen, dig in and think hard - Often starting with a brand workshop to get to the essence and truth of a company.And it works, i've led teams, won global awards, held long relationships with clients and recently had my work referenced in a book sighted as a 'design/brand /business writing's definitive textbook... a welcome milestone'. Show less

Helping clients developing big and small brand ideas and behaviours to build long term prosperity.

Creative Director of broad 30 strong department with immediate remit over team of campaign creatives. Besides helping and pushing the quality of work on a daily basis for existing and new clients, and nurturing an relationship and understanding with busy account handling, planning, design, social and production teams, i also: Put sign off procedures in place. Redesigned and streamlined pitch process.Grew department with new hirings and future talent.Developed relationships and gave… Show more Creative Director of broad 30 strong department with immediate remit over team of campaign creatives. Besides helping and pushing the quality of work on a daily basis for existing and new clients, and nurturing an relationship and understanding with busy account handling, planning, design, social and production teams, i also: Put sign off procedures in place. Redesigned and streamlined pitch process.Grew department with new hirings and future talent.Developed relationships and gave briefings and talks with universities and colleges.Raised output quality and helped department create consistent standard of work not previously achieved.Instigated creation of traffic position.Mentored at Adobe Behance Portfolio reviews and was invited to judge The Drum Cream Awards.Developed roster of suitable freelancers.Encouraged social media to move from execution to larger impact marketing ideas.Grew client relationships.Helped team improve skills and create award-winning integrated work that stood up at a strategic and executional level across all media.And picked up any actual work that still had to be done. Show less

I work direct for clients or via agencies; I do strategy, brand, ideas, and occasionally writing.

Creating integrated campaigns that captured a client's culture, product and service in way that encouraged people to stop and care about them over thousands of others.

Creating integrated campaign concepts that captured a client's brand and service or product in way that people gave a toss about.

Creating integrated campaigns that captured a client's culture, product and service in way that encouraged people to stop and care about them over thousands of others.