• Lead and coach US team of 17 business development, operations, sales/distribution partners and marketing professionals to grow market share for US business subsidiary of inomed GmbH (EU market leader for interoperative neuromonitoring equipment and supplies).➙ Drive market penetration sales strategy across US markets, focusing on East Coast, West Coast, Southeastern US and Upper Midwest regions, expanding distribution partnerships by 12.➙ Partner with sales and operations teams to ensure conversion of product evaluations to sales.➙ Proactively communicate product demand cross-functionally to support current and future growth.➙ Grew YoY revenue for 2022 133% (74.4% profit margin) and 2023 61% (77% profit margin) with projected 52% (81% profit margin) for YE2024.• Interact with German corporate leadership, nine global subsidiary peers and medical affairs to ensure brand alignment, communicate market trends and share best practices.➙ Manage and review all P&L reporting and forecasting.➙ Participate in mid-year and annual corporate executive team planning sessions to define key corporate initiatives and objectives.• Oversee creation of business plans for US sales, ensuring proper alignment and execution.➙ Develop semi-annual quota and compensation plans.➙ Evaluate and drive customer pricing agreements to maximize product line value proposition.

• Led US sales and marketing strategy for intraoperative monitoring product lines.➙ Developed and drove US regional strategy and brand awareness to accelerate US market entry.➙ Identified regional sales support needs to facilitate hyper growth and market penetration, partnering with three distributors across Miami, Chicago and Kansas City.➙ Targeted top local surgeons (KOLs) and created quick conversion wins to create momentum leading to 150% sales growth through July 2022.• Drove regulatory clearances for product distribution in the US.

• Provided marketing team leadership to align team talent and increase morale for a new surgical approach.• Led commercial assessment and execution for the portal assisted hip portfolio.➙ Developed and executed detailed product commercialization plans.➙ Established relationships with industry KOLs and thought leaders.• Partnered cross-functionally with R&D, regulatory, quality, operations and sales leadership.• Worked closely with medical education to support educational events and programs.

• Developed, prioritized and drove market adoption strategy for global expansion of WalterLorenz™ surgical-assist robotic arm in collaboration with product line managers and sales leadership.➙ Led multifunctional team to create product roadmap, ensure timely project execution and achieve launch revenue targets.➙ Monitored in-market feature performance and identified postlaunch improvements.➙ Built relationships with KOLs to facilitate the sales process and plan for next-generation products.➙ Collected, analyzed and presented surgeon VOC feedback to business unit for new product initiatives.• Developed sales tools and field communications supporting business unit and sales force execution.• Trained new hires and global sales force on WalterLorenz surgical-assist robotic arm.➙ Identified surgical procedures and applications to drive market adoption of the robotic arm.➙ Completed design and delivery of training for global and national sales meetings.➙ Assisted field support and sales personnel with troubleshooting issues for the robotic arm.• Analyzed customer trends and behavior to advise business unit leadership on portfolio development.

• Served as internal product champion and commercial project lead on the development of patient-matched implant (PMI) solution for orthognathic and CMF reconstructive solutions.➙ Managed product development team of ten cross-functional members and one direct report.➙ Served as member of BU management team to execute and oversee CMF product line strategies.➙ Developed and implemented short- and long-term product business strategy to achieve sales goals.➙ Led product development cycle including financial analysis and product validation.• Developed and delivered product training programs to surgeon customers and salesforce.• Collaborated with KOLs to communicate latest product information and promote engagement.

• Produced over 6.2% compound annual growth rate for the NIM (nerve integrity monitoring) product line within the ENT (ear, nose, throat) business unit over the last three fiscal years and exceeded revenue expectations by producing $14.2 million in over-plan performance.• Achieved over 85% domestic market share for NIM product line.• Developed and launched a surgical simulator that facilitates understanding and application of IONM (intraoperative neurophysiologic monitoring) technology for surgeon customers and staff.• Launched IONM certification course with top key opinion leaders to increase consistent use of technology across the industry.• Managed all global downstream marketing activities for Medtronic’s line of ENT NIM products.• In collaboration with sales, finance and marketing stakeholders, developed pricing and marketing strategies for entire ENT NIM product portfolio.• Represented ENT NIM product line at national and global meetings and educational conferences.• Developed and maintained ENT NIM relationships with surgeon key opinion leaders to define market and user requirements, including GUI software design specifications, and develop training.• Developed global training and marketing materials for ENT NIM product line.• Led comprehensive marketing plans for three major new products for 2014, 2016 and 2017 releases.

• Assisted in planning, implementing and controlling marketing strategy for ENT NIM product line.• Trained field sales force and key clinicians on products.• Oversaw and established pricing strategies, list prices and discount structure.

• Provided sales and marketing implementation and team product training and education.• Developed NIM Eclipse marketing plan, including strategies, objectives, tactics and budget.

• Practiced clinical competencies including TceMEPs, SSEPs, BAEPs, EEG and EMG.• Actively involved in direct spinal monitoring of over 850 cases.• Actively engaged in seeking and obtaining new accounts.• Developed proficiency with the Axon Eclipse, Cadwell Cascade and XLTEK platforms.