Adam Smith Email & Phone Number

Monterrey, N.L., Mx

- Lead data-driven digital strategies as Managing Partner- Oversee the digital media department and team growth- Manage and optimize campaigns across Paid Social, Search, Display, and Email channels- Provide strategic consultation for SMEs and large enterprises (B2B & B2C)- Maximize ROI & ROAS through performance-driven planning- Establish processes to scale digital offerings and integrate innovative platforms- Spearhead new business development and lead client onboarding

London, Gb

- Managed Datorama Data Integration System for iProspect Edinburgh & Newcastle- Led integration and creation of cross-channel dashboards and reports- Provided marketing intelligence for tier 1 clients- Advanced data analysis across Paid Social, Search & Display channels- Technical configuration and implementation of digital media campaigns

London, Gb

- Managed client relationships and campaigns across PPC, SEO, Display, and Paid Social channels- Collaborated with channel teams to budget, plan, and execute key client campaigns- Data analysis and insights: Google platforms and social media- Led monthly, quarterly, and annual client review meetings- Streamlined reporting by developing integrated data systems

London, England, Gb

- Primary client contact for key clients- Managed website and application development projects- Planned, budgeted, and managed short and long-term projects- Led a team of five web developers to deliver projects on time and within budget- Coordinated and hosted daily, weekly, and monthly meetings

Monterrey, Nuevo León, Mx

- Headed the NAFTA Imports and Exports department to deliver competitive logistics solutions to global client network- Established, developed and maintained relationships with key providers in North and Central America- Designed, implemented, and carried out company-wide training of operational procedures- Developed new and profitable products and services- Achieved and surpassed targets in both years in a highly pressurized, competitive climateTSA Certified

Monterrey, Nuevo Leon, Mx

- B2B and B2C relationship development with clients within North, Central, and South America- Lead digital marketing campaigns: via email and social media- Lead and participated in sales pitches- Established, developed, and maintained CRM programme- Highly pressurised, competitive industry, with strict deadlines- Achieved and surpassed targets in both years.

New York, Ny, Us

- Responsible for Social Media Promotions: informing status updates, discounts, and competitions.- Created Retail Store Promotions: in-store advertising, flyers, contests, product giveaways.- Promoted to Retail Store Manager at the Eleni’s NY Chelsea Market Flagship store in summer 2010.- Involved in key account sales, including Costco and Macy’s New York.- Managed in-field Experiential Programme in Manhattan. - Provided marketing director with retail sales and cost benefit analysis.Qualified in Food Protection - NYC Department of Health and Mental Hygiene

• Supported Account Director on various national experiential accounts.• Briefed and managed field teams on FMCG, DIY, and Food project promotions.• Liaised with field staff, client head offices and local client management.• Created journey plans for field operatives and outlined budgets.• Analysed sales figures versus target.*Also worked for the same company for the same duration in 2007, responsibilities were equivalent.

• Customer Relations• Financial Management• Restaurant and website promotions• Task Delegation• Inventory Management

• Event/Function Management• Customer Relations• Bar Management• Team Leader of 4 people• Inventory Management

Corbridge, Northumberland, Gb

• Established sustainable after-school soccer programmes• Acquired funding for equipment• Coached children from 3-18• Initiated Inter-School Soccer League

• Customer Relations• Bar Management• Event/Function Management• Food Delivery and Inventory Management

Bachelors, Honours, Ba Business Administration

Bachelors, International Business