Designed and developed five products and 23 SKUs for VC Startups Bazooka and Zaza; improved branding and visual identity for both companies across the cannabis industry via creation of original artwork, packaging, marketing, social media planning and website development.• Established creative strategy, budget, and schedule for key design projects. • Designed and implemented SOP to lead routine business activities and deliver real-time reporting with senior management. • Hired and developed a multi-disciplinary team of eight, and managing external contractors.• Introduced a deployment system to schedule and allocate human and business resources for timely completion of future projects.

Developed visual design ranging from core branding to product design, collaborated with design and marketing and aligned product priorities with business objectives.• Collaborated with Executive Producer of World of Warcraft and Blizzard, Inc. on character design and encounter concepts.• Designed Hot Wheels product concepts for Mattel, Inc.; and eyewear concepts for Blenders, Inc.• Designed logo and branding for SwingLeft.org Southern California chapters.

Deployed a brand new voting system across Los Angeles County at over 1000 locations, and implemented custom configurations for each. Lead and managed different teams of 4 to 12 each day, as the project foreman for each assigned location. Provided continuous technical support to external customers and internal staff, to ensure maximum uptime for both hardware and software as needed. Critical system administration of hardware and software at the distribution center, and project management to address ongoing issues. • Voting System Administration• Team Management• Project Management• Asset Management • Deployment• Field Support

Delivered consultation support and technical design solutions to Fortune 500 companies including Boeing, Facebook, Hanes, Nike, Target, Under Armour, and Walmart. Published co-author of Size North America, the largest civilian anthropometric and socio-demographic study conducted in the USA, Canada, and Mexico.• Developed features for RAMSIS and VIDYA software for ergonomic and fashion simulation.• Designed the UX framework, user research criteria, marketing strategy, and conducted data analysis for Size North America.• Drove new business and managed key accounts across the education, fashion, mobility, and technology industries.

Created visual design for inline, seasonal, and SMU eyewear for athletes and co-branded products; and launched hundreds of products across all eyewear categories. Delivered art direction to Oakley, Arnette, Fox, Ray-Ban, and Revo. Assisted sales, marketing, and web teams with advertising and visual support for product launches, and special events such as the Olympics, Tour de France, and X Games. Collaborated with numerous Hollywood studios on designing props for X-Men, Mission Impossible, GI Joe, and Spiderman.• Coordinated with AFA team to design seasonal graphics, patterns, photography, and typography aligned with the overarching brand stories.• Created compelling inspiration boards, and drove colors, materials, and finishes across a diverse product portfolio to strengthen brand identity.• Identified relevant trends through research, travel, forecasting tools, and consumer insights.• Prepared and maintained master mechanical files and tech packs for eyewear product surface treatments. • Oversaw development for products, packaging and print media from concept to customer.• Sourced new vendors and renegotiated contracts, to achieve significant cost savings for manufacturing.