At bunchideas, thanks to many years of experience, we go beyond data and research facts, advising clients and/or consulting their strategic ideas. By combining different sources of knowledge, methods and research techniques, we get a much more up-to-date perspective and a richer, deeper picture of the market and the consumer. We implement fully professional marketing research, based on standards ensuring the highest quality of data.

Member of so-called Executive Board Community – a broader form of Board of the Company established to discuss and take the most important decision on a regular basis. As a Manager of Qualitative Research Department (approx. 20 researchers) I was responsible for performance and finally also for successful restructure of it into Qual - Quant model. Together with other CSDs in charge of continuous monitoring and improving clients’ satisfaction level. Running strategic projects, workshops or training. In addition, responsible for internal mentoring and coaching.

Accountable for Key Clients of the company. At that time, I’ve significantly developed my skills related to brand marketing which have had an opportunity to use in many workshops on brand strategy. Due to the accomplishment of the international training, I’ve become NeedScope™ Accredited Champion. NeedScope™ is TNS most famous approach to build positioning and communication of brands.

Team Manager (approx. 7 qualies). In charge of key international clients. Due to the strong relationship with Research International I’ve had an opportunity to attend in training on Innovation and Product Development area of expertise. RI concept for IPD offer was named ‘Innovation Journey’. It consists of insight preparation, creative workshops, concept writing and quantitative validation elements (like concept testing, volumetric pre-launch test and post-launch evaluation. The offer was very interesting so I had a chance to practise IPD in many research projects. Since that time, I’ve become in charge of whole IPD area of expertise in the company.

As the Team Manager, responsible for Key Clients in FMCG, shopping malls category, as well as companies from financial, insurance and telecommunication sectors.

Due to close cooperation with Millward Brown I was extensively trained in advertisement testing (finished or in animatic/stillomatic form) in accordance to Link™ approach. Thereby I was responsible for research projects in many FMCG categories (including laundry, juices, food) as well as for telecoms and in financial and insurance sector. In addition, I’ve learn about brand equity studies and communication tracking studies.