• Managed an international portfolio of advertisers across all verticals• Drove revenue growth YoY across own account list• Acted as client’s main point of contact, developing their online campaign strategies: media planning, buying and reporting• Utilized research tools to formulate cross-channel digital advertising campaign strategies for clients, with emphasis in programmatic, search and social• Optimized campaigns to improve performance in accordance with the client’s key performance indicators, delivered campaign wrap reports and presented to clients• Created audience segmentation for targeting using data management platforms• Managed campaigns in Basis DSP, Amazon DSP, Facebook, Bing Ads, and Google Ads • Developed POV’s to educate clients and internal teams on industry topics and developments• Managed and mentored junior teammates in all past roles since Havas

• Directly supported two Account Executives with all aspects of the sales process• Leveraged clients’ business objectives, past performance metrics and key performance indicators to develop strategic media plans and RFP recommendations across all platforms and technology devices• Subject Matter Expert in Theorem - involved in the optimization of the operations of an outsourced entity; introduced business outsourcing opportunities, resulting in improvements in cost and time efficiency

• Strategic Media Planner for Boehringer Ingelheim brands Spiriva and Pradaxa, reported directly to Managers and Assistant Manager in lieu of a Supervisor• Analyzed vendors for Print Book of Record and Point of Care initiatives to develop recommendation and present to client• Developed campaign walk-throughs and worked with client’s legal team to ensure all elements abide by the law • Prepared monthly competitive reports, analyzed data to construct budget allocation strategies, conducted target segment analysis to develop campaign strategies, worked with vendors to create POVs to discover new media opportunities and reviewed invoices for client billing

• Integrated media planner and digital media buyer for Dannon yogurts Activia, Danimals, and Danonino as well as Danone waters evian and Badoit with involvement in other corporate projects• Developed historical reporting metric scenarios from past Dannon campaigns that improved client’s ability to establish advertising’s effectiveness on sales across all media platforms• Collaborated with creative agencies and vendors on campaign executions, optimized throughout campaign and provided reports

Dannon

BTA is a private firm specializing in helping small-to-mid-sized firms acquire or sell businesses.Conducted in-depth business and competitive assessments in home health care market for potential acquisitions. Required broad analysis of business dynamics, competitive landscape, growth potential, and more. Work led to subsequent proposal requests from two clients for ongoing project work.

division of Havas worldwide Summer '09 internshipMeridian is a marketing/sales consulting firm, part of Havas marketing services network.Developed analysis of skin and eye care categories, evaluating major products, what makes each unique, and intended positioning on packages. Identified opportunities to make skin and eye care categories more simple and understandable to the consumer as research had shown these to be confusing at retail with high duplication, complexity, and lack of segmentation in consumer terms.Job included analysis of product ingredients/claims including print advertisements, as well as store visits to understand overall product assortment at store level, location on shelf, and related factors.