-Oversee marketing content across all owned channels for Poole College’s portfolio of revenue-generating graduate degree programs (web, editorial, video, social media)-Direct writers, designers, videographers, contractors and student workers in the execution of operational and strategic content marketing projects-Led content marketing efforts that contributed to a 40% increase in leads and a record-setting number of enrolled students in 2024-Facilitated a complete overhaul of program websites to improve messaging and user experience, leading to a 137% increase in organic web leads in FY24-Developed a robust planning and tracking system for web and social content to ensure optimized operations among team members -Achieved avg. engagement rates of 8.6% and 7.3% (LinkedIn, Instagram) across five accounts in FY24-Increased LinkedIn followers by more than 20% for three accounts in FY24-Increased average session length on the MBA website by 19.6% in FY24-Doubled organic traffic to the Master of Management, Marketing Analytics (MMA) website in FY23-Provide messaging and strategy support for paid campaigns -Recipient of the Poole College’s 2023 Staff Innovation Award

-Played a critical role in the launch of two new master’s programs: Master of Management, Marketing Analytics (MMA) and Master of Management, Risk and Analytics (MRA) -Managed editorial content for both programs including idea generation, delegation to freelancers and ensuring finished products met or exceeded expectations-Coordinated with internal and external stakeholders (students, alumni, faculty members, industry partners) to produce high-impact content -Oversaw the creative and strategic direction of agency-run marketing campaigns -Planned and executed additional campaigns to drive student enrollment including radio, social media, print, and more -Managed campaign efforts that saw each program consistently exceed its enrollment targets -Analyzed prospect data and market research to guide strategic decisions surrounding student enrollment campaigns-Drove registrations for admissions events via owned channels-Optimized both program websites to appeal to prospective student interests -Strategically planned and managed marketing budgets for both programs -Was nominated for the NC State University Award of Excellence in 2022 (Efficiency and Innovation)

-Managed all marketing and communications efforts for NC State Executive Education (Exec Ed) and the Supply Chain Resource Cooperative (SCRC) (website content, social media, emails, etc.)-Told the stories of supply chain students working with the SCRC’s corporate partners to showcase the ‘Think and Do’ mantra of NC State -Managed six student-workers who assisted with content development for the SCRC -Wrote compelling copy and content for newsletters, email, websites, and marketing collateral-Adapted to the COVID-19 pandemic by creating a virtual Client Project Showcase and Coronavirus and Supply Chain Management resource page for prospective partners-Developed and managed the SCRC’s newsletter with an average open rate of ~35%-Conceived the ‘Pro Tips’ video series to highlight shareable, actionable insights from college faculty -Created a digital badging credentialing model for Exec Ed that was later adopted by other units across the college and university -Integrated Hubspot CRM into the marketing and communications efforts for both units-Managed Exec Ed’s first-ever paid digital marketing campaign that generated over 400 program leads on a shoe-string budget -(Organically) increased the number of Twitter and LinkedIn followers by 434% and 266%, respectively, for the SCRC

-Managed communications for a fundraising team that exceeded 200% of its goal for the Duke Forward campaign that raised over $3 billion university-wide-Wrote, developed and managed content for: newsletters, web pages, email campaigns, social media, stewardship, alumni events and all print collateral (including the annual impact report)-Wrote content on behalf of the dean for alumni and donor-facing communications -Directed campaigns that increased alumni engagement on the Duke alumni network by 44% -Increased alumni newsletter open rates from below 25% to nearly 35%-Created and managed social media accounts for school alumni pages-Used a paid brand awareness campaign to increase Facebook page likes by >400%-Managed stewardship efforts for a donor who contributed >$20 million to the school-Saved the department >$10,000/yr. by overtaking previously contracted writing assignments-Used saved funds to hire a student worker to increase digital content production-Created social listening system to track trending topics among target audience in order to produce highly relevant and engaging content-Developed branding and communications materials including logos, web pages and print pieces for the launch of the school's new donor leadership program-Facilitated a successful launch of three new alumni engagement programs through the production of various communications materials (email, online presence, social media, etc.)

-Managed e-newsletters and optimized website content for Hope Cancer Ministries-Generated an average of over 53,000 page views per article as a freelance writer for Screen Rant (www.screenrant.com) -Managed content writing, web development, site analytics, and social media for "The Dark Movie Knight" movie blog

Courses taught included: International Baccalaureate (IB) Business Management Sports and Entertainment Marketing Principles of Business and FinanceComputer Skills and Applications Responsibilities, duties, and accomplishments:-Developed engaging lessons, projects, and assessments that lent themselves to the highest level of student achievement and met curriculum objectives-Ranked 2nd in student achievement based on CTE end-of-year assessments-Used communication skills (both verbal and written) to present engaging new course material-Created and used a variety of resources to enhance student learning--including e-tools, e-assessments, course websites, social media, and hands-on learning tools-Used management skills to maintain a productive learning environment-Aided in career preparation for students by serving as an advisor for DECA

-Developed and implemented email marketing campaigns to increase awareness and sales of journals and online products -Tracked and managed digital marketing campaign results -Designed and produced marketing materials including banners, flyers, and giveaway items-Composed copy for newsletters, flyers, and advertisements (online and print)-Ensured the success of conferences and events by managing marketing materials, researching venues, vendors etc., and making travel arrangements-Made frequent updates to company web pages